Bradley Parcella, Mba Email & Phone Number

Greater New York City Area

• Managed several client accounts as the main point of contact through SEO, PPC, and Analytics projects
• Created agendas and meeting recaps to keep projects moving
• Managed internal team to complete projects for clients
• Handled time tracking and budgets/invoices
• Managed Keyword Objects (KO) clients and host trainings for how to use the KO tool
• Managed the onboarding process for clients to begin using the KO tool

Greater New York City Area

• Managed several client accounts as the main point of contact through SEO, PPC, and Analytics projects
• Created agendas and meeting recaps to keep projects moving
• Managed internal team to complete projects for clients
• Handled time tracking and budgets/invoices
• Managed Keyword Objects (KO) projects and host trainings for how to use the KO tool

Greater New York City Area

• Managed the client-facing Paid Search activities for all Accenture Industries, Operating Groups, and Business Units
• Guided 50+ internal Program Owners through all aspects of Paid Search - Developing, planning and measuring a comprehensive array of paid search media initiatives, often times encompassing multiple countries/languages.
• Developed Paid Search Strategy Plans
• Managed/Supervised the Paid Search Agency and the execution of approx. 40 Paid Search Campaigns per month
• Managed all client-facing Paid Search budgets and chargebacks - Responsible for $4.25M in Paid Search media spend for FY16
• Created reports, analyzing data, making optimization recommendations, and presenting results to clients

Greater New York City Area

• Executed Paid Search campaigns
• Conducted keyword research, wrote ad copy, and managed budgets/pacing
• Optimized Paid Search campaigns
• Created reports, analyzed data, and presented results to clients

Greater New York City Area

• Managed several client accounts as the main point of contact through SEO and PPC projects
• Created agendas and meeting recaps to keep projects moving
• Managed internal team to complete projects for clients
• Handled time tracking and budgets/invoices

New Haven, CT

• Managed several client SEO and PPC projects through the development, presentation, and delivery of print, digital, social, web, and video creative assets
• Developed creative briefs, SOWs, estimates, invoices, and project timelines
• Managed internal team, created agendas, and wrote meeting recaps to keep projects and teams on track
• Reviewed/Critiqued creative as well as provided direction to the internal creative team
• Strategy, implementation, execution, management, and optimization of PPC campaigns from keyword research, ad copy development, and budget pacing through analytics reporting - Paid Search, Remarketing, and Display.
• Created reports, analyzed data, and presented campaign results to clients

West Haven, CT

• Taught a few Freshman Experience seminar courses that guided freshmen students through their college transition
• Taught lessons
• Assigned work/projects
• Graded work/papers

West Haven, CT

• Supervised a staff of twenty-six undergraduate peer tutors who tutored a total of fourteen different subjects
• Participated in the hiring and selection process of student tutors
• Oversaw and recorded the peer tutors' hours worked
• Supervised student tutoring sessions
• Conducted tutor evaluations and provided feedback for improvement
• Conducted tutoring sessions

West Haven, CT

• Supervised a building of 400 residents and a staff of ten undergraduate Resident Assistants to maintain a safe and healthy living environment
• Supported staff with programming
• Organized and led weekly meetings
• Held office hours for residential issues
• Provided an overnight presence to keep the residence hall safe and secure

West Haven, CT

• Tutored graduate and undergraduate students in accounting, finance, quantitative analysis, mathematics, marketing, and management courses

West Haven, CT

• Conducted individualized appointments to help students academically and holistically
• Performed outreach and one-on-one academic advisement appointments with students on academic probation and at-risk of dismissal
• Provided personal counsel for over 270 students by directing them to campus resources
• Successfully operated as a liaison between UNH staff and students
• Assessed student opinions and concerns, and reported/consulted with administration
• Conducted academic and wellness workshops focused on helping students achieve their goals

West Haven, CT

• Led groups of domestic and international college Freshmen through orientation at UNH
• Guided students around the campus to get them adjusted to the University

Master Of Business Administration (M.B.A.), Marketing, Summa Cum Laude

Activities and Societies: UNH Society for Experiential Education, Frisbee Club Team - Captain / Coach

Bachelor'S Degree, Business Administration And Management, General, Summa Cum Laude

Activities and Societies: UNH Society for Experiential Education, Honors Program, DECA Club - President, Frisbee Club Team - President /.