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An effective and highly experienced analytics professional, specialising in the intelligent use of data to drive tactical and strategic marketing, media and wider business performance.Throughout my career I have bridged the areas of Data Science, Digital innovation and Strategic Consultancy, with my work traversing a breadth of data types - from digital and media efficiency, to customer experience as well as wider transactional/commercial data. – using these in the design, development and application of data platforms, MI and analysis projects aimed at understanding and ultimately influencing business performance via applied data intelligence.My experience extends across a broad section of commercial clients that include retail, financial services, automotive, consumer electronics, IT, B2B and health and leisure both globally and UK based.KEY SKILLS• Advanced abilities in the use of data for insight generation and innovative analytics for marketing and media optimisation, strategic planning and MI purposes• Hands on experience in the application of various statistical and data analysis techniques including; predictive modelling, segmentation, MI and dashboarding, CRM, financial and business analysis• Strong problem-solving skills, enabling quick identification of key data and business issues and development of effective yet pragmatic solutions, as well as roadmaps for continual improvement• A history of facilitating transformation through new product/service development• Demonstrable project and team leadership skills, capable of delivering multiple projects directly and/or via the management of a team or external suppliers• A confident communicator experienced in formulating analysis into recommended actions (data storytelling)• Commercially astute consultant, and acting as a trusted advisor across all levels of management
Stacked Analytics
View- Website:
- stackedanalytics.com
- Employees:
- 5
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Stacked AnalyticsLondon, Gb
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Analytics Consultant/Account DirectorStacked Analytics May 2022 - PresentHired with a view to grow the data arm of the consultancy through the development of the data service offering across a portfolio of clients. My role has been to instil proper processes, better definition of the proposition/resource structure required for growth and to act as a client partner to deliver a variety of projects, data strategies and to build strategic relationships that help businesses to leverage their data to drive measurable business impact.
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Group Director, Data & Analytics | Akqa LondonAkqa Oct 2019 - May 2022San Francisco, Ca, UsCareer Overview:Leading the Analytics and Data Science practice across UK and Scandinavia, articulating data-driven strategies for clients and prospects and promoting best practice in data management, tracking/measurement and reporting, marketing automation and personalisation.Primary Responsibilities:• To re-integrate the team with the wider agency and to deliver the ‘imaginative combination of art and science’ by embedding data-driven insight and solutions at the heart of our service offering.• Discipline leadership for the growth and development of the data and analytics practice, including direct responsibility for the management and retention of all main data clients.• Member of the WPP cross-agency ‘Team Volvo’ management team, responsible for enterprise level thought leadership in the data and analytics space.Key Achievements:• Development of the data proposition and team capabilities, central to the drive towards co-development of ideas and collaborative working practice with other specialist teams; UX, technology and creative.• Partnered global clients in the design and development of their analytics maturity roadmap, data automation infrastructure and democratised reporting capabilities across the sales pipeline.• Successful implementation of an offshore delivery model, affording us both cost efficiencies and round the clock analytics support without compromise in quality. -
TravellingCareer Break Dec 2018 - Oct 2019
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Consulting DirectorMavens Of London Feb 2018 - Nov 2018London, GbMavens of London is a specialist digital marketing consultancy. The company provides strategic guidance, reporting services & tactical support across a range of digital marketing disciplines; from website information architecture development, to multi-channel analytics and measurement across SEO, SEM, Display and Social.Career Overview:I was recruited to the agency with 2 main objectives; to lead a major client project directed at upgrading digital marketing insights and data infrastructure and to help devise a new market-ready data automation and dashboarding product offering for the agency.Primary Responsibilities:• Strategic leadership of the major DMPT (digital measurement and performance tracking) programme – a multi-streamed initiative dedicated to developing the capacity for always-on BI, capability for deep-dive analysis and potential for optimisation across the digital assets and activities across multiple international brands for a global FMCG client• Team leadership and project/task management as well as hands-on delivery of analysis and data workstreams• Discipline leadership for the design and development of Mavens product offerings in the data automation, BI and visualisation space• Support of new business activities, especially in the area of Dashboarding & BI -
Head Of Analytics & InsightMrm Oct 2010 - Feb 2018New York, Ny, UsCareer Overview:During my time at MRM my focus was on leading the agencies performance analytics offering, ensuring that our clients data, across all touchpoints, is leveraged to drive brand and business growth; developing measurement frameworks, targeting solutions, reporting and BI that creates transformational business & customer value.Primary Responsibilities:• To build a world class analytics capability at the heart of the agency – using data, customer insight and technology to uncover insights and deliver performance-marketing solutions• Direct responsibility for developing and delivering the analytics proposition across all agency clients• Design, manage and quality-control all major analytics projects, ensuring that process meets with ISO 9001/27001 regulations, in addition to hands-on delivery of my own projects.• Grow client relationships on key clients and connect with global peers in the network in order to share opportunities, learnings, thoughts and support the global network, providing analytic support to other IPG agencies, e.g. McCann and UM• As part of the senior management team, I have a responsibility for the culture and environment of the agency, helping to ensure that we continue to attract and retain clients and talent and ensure long term success -
Head Of Analytics & ConsultancyAcquity Jan 2007 - Oct 2010Career Overview:Recruited to the agency with the brief to install and grow a data/analytics function, enabling both client programmes and internal data strategy to be directed by applied insight. A year later I had generated targeting solutions and key insights across all major clients, resulting in the recognition of the area as being central to the future direction of the agency. In 2010, the business was bought as a ‘customer insight agency’ and is now rebranded as Konnect – part of the Karmarama group.Primary Responsibilities:• Management and development of the analytics, insight and data planning functions, creating a supportive team environment through which the delivery of excellence became the norm• To lead in the design and implementation of insight strategy - throughout the entire customer journey - ensuring we offered pro-active and innovative solutions for both existing and prospective clients• Technical ownership of the company’s proprietary data product, ’Continuum’, including development of the analytics platform and the creation of bespoke commercial applications for release to the market
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Head Of AnalyticsTri-Direct Ltd 2007 - 2009Now re-branded as acquity
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Account DirectorWegener Dm - Results Apr 2003 - Jan 2007Career Overview:Following a deliberate move agency-side, my responsibilities included input into the strategic direction of the agency as well as the delivery of revenue and profitability objectives, via the fronting and management of the company’s offerings to both new and prospective clients. In this capacity I strived to work as a strategic partner with my clients with regard to all data related marketing requirements.Primary Responsibilities:• Relationship management and strategic direction of my own accounts• Development of meaningful and actionable marketing analysis and solutions, identifying new opportunities for the commercial exploitation of data usage and/or capture of client data as well as relevant data appendment• Provision of strategic consultancy, covering both longer term planning as well as short term ‘tactical’ priorities, from concept through to delivery and measurement• Design and development of various relationship marketing databases, specification of key reporting for clients from data refresh QA through to KPI reporting -
Marketing Project ManagerWhich? Feb 2000 - Apr 2003London, Greater London, GbCareer Overview:Promoted to Project Manager from Senior Marketing Analyst, due to ability to contribute at a strategic planning level. Whilst being responsible for the financial and business evaluation of a wide spectrum of new product proposals I was also heavily involved in guiding Which? towards a more customer-centric approach to marketing.Primary Responsibilities:• Sales forecasting and data analysis on a wide variety of direct marketing campaigns• Full business appraisal of all proposed new product and marketing initiatives• Project ownership of various schemes, from the incorporation of market research information within the reporting and planning process to the setting of KPIs for new product offerings• Management of external agency resource in both the market research and analytics areas -
Senior Marketing AnalystFgh (Freemans Grattan Holdings) Jul 1997 - Feb 2000Bradford, GbCareer Overview:Originally employed as a database analyst my brief included the management of direct marketing campaign selections, analysis and investigation of consumer trends. After promotion I was assigned the primary task of addressing key business issues and reviewing methodology to ensure best of breed analysis was offered.Primary Responsibilities:• Planning, selection and evaluation of marketing activities and incremental sales forecasting• Development and production of MI reporting for the Director’s office• Sole data planning responsibility for all major campaigns, test structures & subsequent analysis• Completion of various adhoc marketing projects, including the retention of the ‘Freemans Finest’ agency base, leading to a 30% reduction in churn of these key customers
Bradley Pargiter Skills
Bradley Pargiter Education Details
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Solent UniversityBa (Hons) Business Studies
Frequently Asked Questions about Bradley Pargiter
What company does Bradley Pargiter work for?
Bradley Pargiter works for Stacked Analytics
What is Bradley Pargiter's role at the current company?
Bradley Pargiter's current role is Data and Analytics Professional.
What is Bradley Pargiter's email address?
Bradley Pargiter's email address is br****@****ite.com
What is Bradley Pargiter's direct phone number?
Bradley Pargiter's direct phone number is +4420715*****
What schools did Bradley Pargiter attend?
Bradley Pargiter attended Solent University.
What skills is Bradley Pargiter known for?
Bradley Pargiter has skills like Analytics, Direct Marketing, Database Marketing, Customer Insight, Crm, Digital Marketing, Analysis, Strategy, Management, New Business Development, Leadership, Marketing.
Who are Bradley Pargiter's colleagues?
Bradley Pargiter's colleagues are Michael Helbling, Adisyn Gorrell.
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