Bradley Pargiter Email & Phone Number

London, GB

Hired with a view to grow the data arm of the consultancy through the development of the data service offering across a portfolio of clients. My role has been to instil proper processes, better definition of the proposition/resource structure required for growth and to act as a client partner to deliver a variety of projects, data strategies and to build.

San Francisco, CA, US

• Career Overview:Leading the Analytics and Data Science practice across UK and Scandinavia, articulating data-driven strategies for clients and prospects and promoting best practice in data management.
• To re-integrate the team with the wider agency and to deliver the ‘imaginative combination of art and science’ by embedding data-driven insight and solutions at the heart of our service offering.
• Discipline leadership for the growth and development of the data and analytics practice, including direct responsibility for the management and retention of all main data clients.
• Member of the WPP cross-agency ‘Team Volvo’ management team, responsible for enterprise level thought leadership in the data and analytics space.Key Achievements:
• Development of the data proposition and team capabilities, central to the drive towards co-development of ideas and collaborative working practice with other specialist teams; UX, technology and creative.
• Partnered global clients in the design and development of their analytics maturity roadmap, data automation infrastructure and democratised reporting capabilities across the sales pipeline.

London, GB

• Mavens of London is a specialist digital marketing consultancy. The company provides strategic guidance, reporting services & tactical support across a range of digital marketing disciplines; from website information.
• Strategic leadership of the major DMPT (digital measurement and performance tracking) programme – a multi-streamed initiative dedicated to developing the capacity for always-on BI, capability for deep-dive analysis and.
• Team leadership and project/task management as well as hands-on delivery of analysis and data workstreams
• Discipline leadership for the design and development of Mavens product offerings in the data automation, BI and visualisation space
• Support of new business activities, especially in the area of Dashboarding & BI

New York, NY, US

• Career Overview:During my time at MRM my focus was on leading the agencies performance analytics offering, ensuring that our clients data, across all touchpoints, is leveraged to drive brand and business growth.
• To build a world class analytics capability at the heart of the agency – using data, customer insight and technology to uncover insights and deliver performance-marketing solutions
• Direct responsibility for developing and delivering the analytics proposition across all agency clients
• Design, manage and quality-control all major analytics projects, ensuring that process meets with ISO 9001/27001 regulations, in addition to hands-on delivery of my own projects.
• Grow client relationships on key clients and connect with global peers in the network in order to share opportunities, learnings, thoughts and support the global network, providing analytic support to other IPG.
• As part of the senior management team, I have a responsibility for the culture and environment of the agency, helping to ensure that we continue to attract and retain clients and talent and ensure long term success

• Career Overview:Recruited to the agency with the brief to install and grow a data/analytics function, enabling both client programmes and internal data strategy to be directed by applied insight. A year later I had.
• Management and development of the analytics, insight and data planning functions, creating a supportive team environment through which the delivery of excellence became the norm
• To lead in the design and implementation of insight strategy - throughout the entire customer journey - ensuring we offered pro-active and innovative solutions for both existing and prospective clients
• Technical ownership of the company’s proprietary data product, ’Continuum’, including development of the analytics platform and the creation of bespoke commercial applications for release to the market

Now re-branded as acquity

• Career Overview:Following a deliberate move agency-side, my responsibilities included input into the strategic direction of the agency as well as the delivery of revenue and profitability objectives, via the fronting.
• Relationship management and strategic direction of my own accounts
• Development of meaningful and actionable marketing analysis and solutions, identifying new opportunities for the commercial exploitation of data usage and/or capture of client data as well as relevant data appendment
• Provision of strategic consultancy, covering both longer term planning as well as short term ‘tactical’ priorities, from concept through to delivery and measurement
• Design and development of various relationship marketing databases, specification of key reporting for clients from data refresh QA through to KPI reporting

London, Greater London, GB

• Career Overview:Promoted to Project Manager from Senior Marketing Analyst, due to ability to contribute at a strategic planning level. Whilst being responsible for the financial and business evaluation of a wide.
• Sales forecasting and data analysis on a wide variety of direct marketing campaigns
• Full business appraisal of all proposed new product and marketing initiatives
• Project ownership of various schemes, from the incorporation of market research information within the reporting and planning process to the setting of KPIs for new product offerings
• Management of external agency resource in both the market research and analytics areas

Bradford, GB

• Career Overview:Originally employed as a database analyst my brief included the management of direct marketing campaign selections, analysis and investigation of consumer trends. After promotion I was assigned the.
• Planning, selection and evaluation of marketing activities and incremental sales forecasting
• Development and production of MI reporting for the Director’s office
• Sole data planning responsibility for all major campaigns, test structures & subsequent analysis
• Completion of various adhoc marketing projects, including the retention of the ‘Freemans Finest’ agency base, leading to a 30% reduction in churn of these key customers