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💸 Investing in marketing, but not seeing the results you crave?🫠 Is your marketing team drowning in daily tasks, neglecting the crucial strategies that drive business growth?📉 Is your growth playbook losing steam?⚙️ Need a catalyst for your innovation and growth?If you’re an Executive facing these challenges, and you: ❌ Struggle turning your business goals into marketing outcomes.❌ Know the results you want, but don’t have time to lead multiple departments and need an experienced partner to help you maximize your marketing efforts.❌ Face organizational complexity, competing goals, team silos, and things not getting done.I’m your Fractional CMO, I help you translate your business goals into marketing strategy and lead the execution of those plans, resulting in more aligned teams and higher ROI.My system, the Hidden Growth Accelerator, ensures you: ✅ Never wonder what your marketing department is working on because you have a clear plan and metrics✅ See improved team focus, efficiency and processes. ✅ Know your marketing efforts are prioritized against your business goals, with clear objectives and measurement KPIs ✅ Improved system integration, better outcomes from your people, and better returns for your board.Leveraging the strategies and tactics behind the Hidden Growth Accelerator, companies like American Express, City National Bank of Florida, Royal Caribbean and Quad have soared with 28% Revenue Growth, 20% increase in customer retention, 37% sales boost. Ready to unlock your company’s hidden growth? DM me, and let’s discuss a customized Hidden Growth Accelerator strategy. 🚀P.S. Ready now? Book a complimentary Accelerator Call and we’ll get crystal clear on how you can get clarity for your organization in the next 90 days: https://calendly.com/brad-pitts/hidden-growth-accelerator-strategy🏆 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗯𝘂𝘇𝘇 𝗳𝗿𝗼𝗺 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼’𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗲: “He is one of the best marketers and leaders I have ever worked with. His mastery of strategic marketing, customer engagement and brand management is exemplary.” – Danielle G., Global Head of Social Media“From the first meeting I had with Brad it was clear that he is a professional that can think fast and quickly add value to many different types of business initiatives beyond the scope of a typical marketer.” – William V., Chief Information Officer“Brad integrated into our new team and took charge, immediately initiating the necessary changes to improve our processes and increase team efficiency.” – Amy C., Senior Marketing Leader
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Principal Consultant And OwnerThe Oaken GroupUnited States
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Chief Marketing Officer, AssociateThe Cmo Syndicate May 2023 - PresentWashington, District Of Columbia, UsThe CMO Syndicate is a diverse team of global Chief Marketing Officers who are available to serve as interim or part-time CMO's or to handle strategic marketing projects for companies that: - Have gaps in their executive marketing counsel to their CEO/Board of Directors - Lack a growth strategy or need help further defining one - Are transitioning the leadership of their marketing and/or customer teams - Need help with other commercial growth issuesWe help companies solve whatever problems may be preventing them from growing their revenue and adding value to their business without having to take on the challenging task of hiring a CMO. We understand that many organizations don’t require or can’t afford to hire a permanent executive—they just need help now. Our goal is to deliver 80% of the value of a full-time Marketing executive in 20% of the time. -
Principal Consultant And OwnerThe Oaken Group Sep 2018 - PresentMiami, Fl, UsProvided strategic and tactical leadership to clients as a Fractional CMO / CXO, driving revenue growth, improved retention, new product innovation, design and development, go-to-market strategy, and execution. Worked with early-stage DTC start-ups and enterprise-level teams to help turn their vision of success into reality. Sample of clients: Royal Caribbean, Europa+, and FaithSocial.♦ Spearheaded the go-to-market strategy as a Fractional CMO of SVoD subscription business, driving the successful launch. Achieved the acquisition of the first 10,000 paid subscribers in 6 months by leading digital product development, UI/UX design, marketing automation, retention management, and campaign development. These initiatives significantly enhanced customer engagement and brand awareness. ♦ Collaborated with the founding team to develop and execute a comprehensive go-to-market plan. Worked closely with development teams throughout all testing phases, UI enhancements, customer treatment strategies, and new feature rollouts. Successfully onboarded a media agency and led the launch through social and paid channels acquiring first users to the platform.♦ Orchestrated a digital transformation initiative, designing an operational framework that consolidated the global DTC eCommerce business into a unified marketing stack. Streamlined new feature and product launch processes while establishing a global support framework with Standard Operating Procedures (SOPs).
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Chief Marketing And Experience Officer (Chief Customer Officer)City National Bank Of Florida Nov 2020 - Mar 2023Coral Gables, Florida, UsAs the bank's Chief Customer Officer I'm responsible for fueling the growth of >$700M Revenue for one of the largest banks in the United States (Top 2%). I modernized the marketing function with the introduction of digital acquisition channels and a customer-driven growth approach. I am accountable for Brand, Customer Experience, Growth/Performance Marketing, Demand Generation, Marketing Automation, Community, Events, PR/Media Relations, Content, Product Marketing, Social Media Marketing and Internal Communications, among others. ♦ Generated revenue through lead generation campaigns (digital/programmatic advertising, SEM and SEO) with a 300% ROMI by transforming the marketing function from a cost center. ♦ Increased Relationship NPS score by 20 points by building an industry-leading Customer Experience program♦ Negotiated and secured professional sports sponsorships with the Orlando Magic (NBA) and Inter Miami FC (MLS) to drive increased brand awareness.♦ Boosted organic web traffic by 100% within 12 months by launching a new website, optimizing SEO, and developing relevant content. ♦ Launched Salesforce Marketing Cloud / CRM providing lead and customer nurturing tools to front-line sales.♦ Created a differentiated brand platform with a visual identity system, tagline, and audience segmentation highlighting our unique position as a bold partner in our client’s business success and the community. Brand platform extended into banking center redesign. ♦ Improved mortgage application to close time by 25% through customer journey mapping, design thinking. -
Senior Vice President, Head Of MarketingIntermex Wire Transfer, Llc Sep 2017 - Aug 2018Miami, Florida, UsAs a member of the senior executive team at a $400M FinTech company providing cross-border remittance services in the Americas, I directed brand management, retail merchandising, and digital marketing across 6,000+ retail points of sale and e-commerce channels. Leading a team of marketing and internal design professionals, I modernized the marketing department to focus on profit-based outcomes, contributing to the company’s 28%+ revenue growth for the 1H18. I also reduced key expense lines by 30% through annual 300+ marketing activities, achieving efficiencies.In partnership with the field sales organization, I grew the customer base by 50% by refocusing the sales enablement strategy and new agent onboarding. Leveraging grassroots promotions and the loyalty program, I increased customer engagement and drove a 4% increase in company gross margin.My leadership and contributions were pivotal in preparing the company for IPO through a SPAC transaction, transforming from Private Equity held to a NASDAQ listed public company (IMXI). I collaborated with counsel to draft SEC company filings, establish an Investor Relations and Public Relations function, and produce all roadshow and investor-related documentation. -
Vice President - Regional Head Of Customer Insight - The AmericasAig Jun 2014 - Sep 2017New York, Ny, UsI drove customer-centric product and experience strategy aligned with a companywide initiative to expand competitive advantage throughout the Americas, including Canada, the US and all of Latin American and the Caribbean. By leveraging the voice of the customer and design thinking I streamlined product lines, drove product vision and roadmap, and enhanced business processes and customer outcomes. I led the development of customer-facing programs and projects and managed a $3 Million investment budget. As a founding member of this newly created department, I led the hiring and upskilling of a geographically distributed 9 person team. Leveraging customer insights I identified a $28 Billion untapped insurance market opportunity through quantitative and qualitative segmentation of high-net-worth audiences and developed targeted value propositions and growth strategies to capture the market potential. I utilized analytics to generate insights and incorporate the voice of the customer in decisions and create customer value propositions across business lines with relevant and impactful branding, products, and experience.I uncovered a market opportunity that led to a market-first renter’s insurance product in Argentina that surpassed campaign benchmarks and sales expectations by nearly 50%.I utilized customer insights to redesign and execute digital and traditional product marketing campaigns driving improved ROI. -
Vice President / Regional Head Of Product Development, Latin America And The CaribbeanAig May 2012 - Jun 2014New York, Ny, UsI oversaw $100 Million of financial products in development. As a founding member of the function, I built a development team and designed globally scalable processes, tools, and templates. Through this work, I defined a new vision and strategy to improve processes, identify and clarify target audiences, and be more responsive to the voice of the customer and best practices. I accelerated innovation and development of the product lines by expanding capabilities and programs.I designed and launched a new regional Product Development function to more effectively optimize company resources and lead the transformation to “customer-first” thinking and product innovation. To foster best practices and innovation, I established Product Development Centers of Excellence in 15 countries working in close partnership with in-market teams. I streamlined the region's overall product development pipeline by 65% by focusing on value-added products in development. By reducing the number of travel insurance products in the region by 87% I drove significant operational savings, flexibility and customer clarityTo accelerate time-to-market, I partnered with the Tech Development and Operations teams to identify and resolve product delays.
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Director Customer Lifecycle And Product MarketingAmerican Express Apr 2011 - May 2012New York, Ny, UsI served as executive lead and subject matter expert (SME) on best practices for customer-focused marketing, loyalty, engagement and retention for co-branded products. I collaborated directly with banking partners, including Bank of America, Citibank, FNBO, Barclaycard, USAA, and PenFed. I managed $1 Million in marketing spend with three direct reports. I created successful marketing and customer-loyalty initiatives that drove increased in customer lifetime value (CLTV) and maximized the economic value of the loyalty programs. I managed all aspects of customer and loyalty marketing from analytics and conceptualization to development and launch.I achieved a 20% increase in customer retention and a 37% lift in co-branded card sales for retail partners by enhancing Macy’s and Bloomingdale’s product engagement plans and Omni-channel CRM marketing strategy.I designed a marketing automation platform that would enable American Express to design and launch loyalty focused campaigns to existing card members without the need for bank partner resources.I consulted on the development and launch of Bloomingdale’s new loyalty program; Loyallist. -
Director - Global Business Strategy And PlanningAmerican Express Jul 2010 - Apr 2011New York, Ny, UsI managed daily operations of Global President’s Office, led strategic projects, and managed corporate CXO and presentations to the Board of Directors. In partnership with the global leadership team, I developed a new division-wide vision for growth and long-term strategy, and the related implementation and employee engagement plan.I managed the division’s transition from London to New York and set up and managed the relocation of the executive office. I served as a catalyst to break down functional silos to optimize business results and encourage the growth of the business.In partnership with the Corporate Secretary’s office, I managed the creation of SEC filings and the creation of the company’s annual report.
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Senior Manager, International Lifecycle MarketingAmerican Express Jul 2008 - Jul 2010New York, Ny, UsI led customer loyalty, engagement and retention initiatives as a member of the Global Central Marketing team for the International Consumer Services business with a remit across 22 markets and 11 different languages. This included the management and allocation of investment dollars and the identification, consolidation, and scaling of best practices across digital and traditional channels. In this role, I drove improvements to customer retention/engagement by launching and optimizing digital marketing campaign strategies with a focus on new channels (e.g., social media) and showcasing online servicing capabilities and exclusive customer offers.I accelerated the usage of integrated marketing strategies, including the expansion of emerging digital marketing channels (Facebook, Twitter, and FourSquare) to improve campaign effectiveness.I had dedicated responsibility for loyalty and retention marketing strategy for the company’s top five international markets (Mexico, Canada, Australia/New Zealand, Japan, and Argentina) with a specific focus on improving customer perception of merchant acceptance and improving marketing mix and ROI.In partnership with in-market teams, I executed a game-changing merchant activation initiative to support the launch of the new David Jones co-brand card in Australia, increasing customer awareness, engagement and downstream sales across 3,000 incremental establishments.I developed an innovative, content marketing platform in Canada that activated a hard to reach customer segment through curated content leveraging professional journalists, celebrity contributions, and subtle AMEX branding.
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Head Of Product Management, Credit Product PortfolioAmerican Express Oct 2005 - Jul 2008New York, Ny, UsI relocated to Puerto Rico to lead efforts to drive growth across the portfolio of credit products servicing the Caribbean, including full P&L Management. In addition, I established and managed the Data Analytics department to create metrics, reporting, dashboards, and analytics to support decision making.In this role, I launched a transformational growth strategy that redefined direction for the premium credit products. Through this effort I identified and clarified the target customer and assessed effectiveness of the existing product in delivering against the customer needs; using these needs to define the end-to-end customer experience for the products across all prospective and existing customer distribution channels (traditional and digital).I achieved a 20% inbound acquisition response rate through the development and launch of revised customer acquisition and upsell strategies.I drove a 300% increase in customer engagement by redesigning the early engagement platform (welcome calls, offer sequencing/optimization, and cross-sell representative consultative sales approach/commission structure).
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Manager, Business Strategy And Planning – Latin AmericaAmerican Express May 2004 - Oct 2005New York, Ny, UsI led and managed corporate development and strategic planning for the businesses in Latin America and the Caribbean, including investment optimization and product development. Performed detailed strategic and financial analysis and presented findings to C-level audiences.
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Analyst – Financial Planning And Analysis – Latin AmericaAmerican Express May 2002 - May 2004New York, Ny, UsI managed business planning, month-end close, analysis and financial presentation preparation/delivery for the Corporate business division in Latin American. I instituted and oversaw financial and headcount control procedures and re-engineered the month-end closing process to drive efficiencies. Administered detailed financial modeling and analysis to identify and refine investment opportunities.
Brad Pitts Skills
Brad Pitts Education Details
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Northwestern University - Kellogg School Of ManagementManagement And Strategy -
University Of Florida - Warrington College Of BusinessFinance
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University Of FloridaSpanish
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Universidad Pontificia De SalamancaSpanish Language And Culture
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Universidad De SalamancaSpanish Language And Culture
Frequently Asked Questions about Brad Pitts
What company does Brad Pitts work for?
Brad Pitts works for The Oaken Group
What is Brad Pitts's role at the current company?
Brad Pitts's current role is Principal Consultant and Owner.
What is Brad Pitts's email address?
Brad Pitts's email address is br****@****ail.com
What is Brad Pitts's direct phone number?
Brad Pitts's direct phone number is +156162*****
What schools did Brad Pitts attend?
Brad Pitts attended Northwestern University - Kellogg School Of Management, University Of Florida - Warrington College Of Business, University Of Florida, Universidad Pontificia De Salamanca, Universidad De Salamanca.
What skills is Brad Pitts known for?
Brad Pitts has skills like Strategy, Product Management, Business Strategy, Strategic Planning, Financial Services, Crm, Product Development, Segmentation, Marketing Strategy, Credit Cards, Risk Management, Business Planning.
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