Vice President - Worldwide Branding And Marketing
CurrentLead global marketing for manufacturer of test systems for smartphones and wireless devices. Responsible for global branding, messsaging, web properties, collateral, events, interior design, sales training and public relations. Manage budget of over $1 million, reporting to the President and Senior VP of Worldwide Sales.• Created MangoFire, a new company and brand for LitePoint that provides services and products for developers of Internet-of-Things (IoT) wireless products.• Lead the creation and all content development for the most successful awareness program in company history, which can be seen at mfg.litepoint.com/built4mfg.• Create internal branding programs including brand education, on-boarding, and employee training.• Responsible for all video production and creation highlighting core value propositions, product demos, training and corporate-level messaging.• Responsible for all public relations activities and media relations in the U.S. China, Korea, Taiwan, and Japan.• Manage content creation and all events for sales training programs.• Responsible for all corporate interior design.• Redefined and completely revamped the LitePoint brand, value proposition, core messaging, and all LitePoint marketing materials and web properties ahead of the successful acquisition of the company by Teradyne in 2011.
