Brad Poston Email and Phone Number
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Results oriented professional with deep expertise in both consumer and business-to-business marketing.• Expert in solving marketing challenges based on a solid strategy and executing programs from creation to final analysis• Extensive experience with social media, branding, marketing communications, advertising, demandgeneration, channel marketing, and marketing operations in the technology industry, plus four years ofadvertising and marketing agency experience• Accomplished leader, managing budgets of up to $10 million and teams of up to 25 people, withcomprehensive experience in directing agency and vendor partners and cross-functional teams• Strong communicator with experience delivering presentations and marketing seminars to audiences of up to 400 people, both domestically and internationally• Highly motivated, customer focused, team player that delivers innovative marketing with measurable resultsSpecialties: Branding, marketing strategy, web marketing direct response, marketing operations, traditional marketing communications, and advertising. Have managed teams of up to 25 people.
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Vice President - Worldwide Branding And MarketingLitepoint Aug 2010 - PresentSan Jose, California, UsLead global marketing for manufacturer of test systems for smartphones and wireless devices. Responsible for global branding, messsaging, web properties, collateral, events, interior design, sales training and public relations. Manage budget of over $1 million, reporting to the President and Senior VP of Worldwide Sales.• Created MangoFire, a new company and brand for LitePoint that provides services and products for developers of Internet-of-Things (IoT) wireless products.• Lead the creation and all content development for the most successful awareness program in company history, which can be seen at mfg.litepoint.com/built4mfg.• Create internal branding programs including brand education, on-boarding, and employee training.• Responsible for all video production and creation highlighting core value propositions, product demos, training and corporate-level messaging.• Responsible for all public relations activities and media relations in the U.S. China, Korea, Taiwan, and Japan.• Manage content creation and all events for sales training programs.• Responsible for all corporate interior design.• Redefined and completely revamped the LitePoint brand, value proposition, core messaging, and all LitePoint marketing materials and web properties ahead of the successful acquisition of the company by Teradyne in 2011.
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Senior Group Manager – Customer Relationship ManagementApple, Inc Jul 2009 - Jul 2010Cupertino, California, UsDevelop online CRM strategies then evaluate, recommend, and implement CRM and closed-loop marketing technologies, and online programs to drive revenue for the $6 billion Apple Education division. Lead the team that designs, architects, and implements CRM tools systems, applications, processes, and measurement strategies to drive business for direct and indirect sales forces.• Collaborate with other Apple groups to design and implement CRM and closed-loop marketing technologies. • Define online demand generation marketing strategies for Education Division to increase revenue goals in support of our direct sales force. • Direct Apple agency partners to create new innovative online marketing campaigns that support demand generation requirements of the direct sales team. -
Sr. Team Leader -- Student MarketingApple, Inc Aug 2007 - Jul 2009Cupertino, California, Us
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Technology In EducationApple, Inc Dec 2006 - Nov 2007Cupertino, California, Us
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Sr. Sci-Tech MarketingApple, Inc Nov 2005 - Dec 2006Cupertino, California, Us
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Director Of Branding, Advertising And WebHyperion Solutions 2003 - 2006
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Director Of Branding, Advertising And WebHyperion 2003 - 2005Us -
Sr. Group Marketing ManagerAutodesk, Inc. 1997 - 2003San Francisco, Ca, Us -
Sr Marketing ManagerSterling Commerce 1996 - 1997
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Client Services ManagerResource Interactive 1992 - 1996Columbus, Oh, Us -
Client Services ManagerResource Marketing 1992 - 1996
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Client Services ManagerResource Marketing 1992 - 1996
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Client Services ManagerResource Marketing (Now Resource Interactive) 1992 - 1996
Brad Poston Skills
Brad Poston Education Details
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The Ohio State UniversityAdvertising And Marketing
Frequently Asked Questions about Brad Poston
What company does Brad Poston work for?
Brad Poston works for Litepoint
What is Brad Poston's role at the current company?
Brad Poston's current role is Vice President - Worldwide Branding and Marketing at LitePoint.
What is Brad Poston's email address?
Brad Poston's email address is po****@****mac.com
What is Brad Poston's direct phone number?
Brad Poston's direct phone number is +192541*****
What schools did Brad Poston attend?
Brad Poston attended The Ohio State University.
What are some of Brad Poston's interests?
Brad Poston has interest in Animal Welfare.
What skills is Brad Poston known for?
Brad Poston has skills like Crm, Direct Marketing, Strategy, Marketing Strategy, Marketing Communications, Marketing, Email Marketing, Marketing Operations, Strategic Partnerships, Multi Channel Marketing, Demand Generation, Cross Functional Team Leadership.
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