Brad Reed Email & Phone Number

Portland, Or, Us

Directing the statewide Building Resilience campaign– leading six steering committee organizations, a shared staff of 20+ in-kind and contracted positions, and a coalition of more than 50 organizations to the successful passage and implementation of several pieces of legislation relating to building electrification, efficiency, and resilience. Overseeing strategy and budget for campaign lobbying, coalition management, community organizing, paid and organic communications, and policy development. Building and maintaining relationships with a wide diversity of partners from frontline communities to businesses, organized labor to grassroots climate activists.

Managing communications strategy, team members, and content creation for multi-year, statewide clean energy and climate action campaign to successfully enact three major state-level policy goals, through legislative and ballot initiative work.· Plan statewide communications strategy and lead a team of coalition partners and staff to execute.· Develop campaign messaging.· Campaign spokesperson, media relations, media event planning and execution.· Train advocacy leaders, legislators, business partners, and activists to be campaign spokespeople.· Write and edit: press statements, speeches, Op-Eds, web content, email communications, video scripts, and social media (paid and organic).

Media relations, campaign spokesperson, media strategy planning, communications consulting, spokespeople training, and debate preparation for winning statewide ballot measure campaign in November 2020 election.Measure 110 passed by a 17 point margin, dramatically increasing addiction treatment and recovery funding and services, and decriminalizing simple possession of drugs in Oregon, and thereby reducing the racial inequity in minor drug arrests by 95%.

Won passage of Measure 91 to regulate, legalize, and tax marijuana by 56% to 44% in statewide election.· Formed strategic communications plan for general election campaign with Communications Director and Campaign Director· Acted as campaign spokesperson and established relationships with journalists in print, radio, online and television across Oregon· Successfully pitched numerous news stories about the campaign · Helped plan, organize and execute multiple news media events· Led campaign email program including fundraising · Help author and place 30+ Op-Eds in Oregon media; Organized letter to the editor campaign· Cultivated relationships with spokespeople and volunteers and prepared them for media appearances· Chief organizer and campaign contact for media rapid response · Chief writer for Yes on 91 website blog· Worked on social media strategy with Digital Director

Emmy Award-winning News Producer for KATU TV (ABC) in Portland, Oregon· Organizing, writing, and executing #1 rated 6 p.m. newscast in Portland media market.· Successfully designing and launching of new half-hour newscast in a previously unfilled time-slot.· Developing and implementing a long-term strategy for news product enhancement, and news brand improvements.· Overseeing and managing a staff of 20+ including: anchors, writers, director, editors, reporters, photographers, and graphic designers to create a fast paced, fresh newscast.· Writing articles for news website. Administrator on Facebook page (123k followers)· Planning and executing editorial meetings to generate daily story ideas.· Engaging the public, professional sources and community leaders to gather information for news stories.

Charleston, Sc, Us

WCSC TV (CBS) in Charleston, South Carolina· Produced and wrote #1 rated morning newscast across all demographics.· Management of AM daypart strategy, and personnel, with minimum supervision.· Successful design and launch of a new 1 hour newscast to run in a previously non-news time slot.· Organized and executed editorial meetings to decide daily content, and some long term projects.· Overseeing staff of ten: anchors, producers, editors, technical staff, graphic designer, reporter, and photographer to create and air 3 hour long newscast daily.· In charge of training and mentoring new producers for AM daypart.· Writing articles, cutting accompanying video, and publishing stories on station website.

Boston, Massachusetts, Us

WHDH Channel 7 (NBC) in Boston, Massachusetts· Writing scripts, selecting video, and designing graphics for news stories.· Assisting reporters and producers with research for stories.

Boston, Massachusetts, Us

WHDH Channel 7 (NBC) in Boston, Massachusetts· Assisting producers and anchors with newscast logistics.· Logging interviews for reporter use.· Maintaining video archives.

Bs, Journalism; Broadcasting. · Liberal Arts; History

Diploma