Bradley Olson Email & Phone Number

Chapel Hill, Nc

Initially hired to help with a CMS migration Plone to WordPress for the entire School of Medicine's domain (350+ websites), my role has further evolved into a larger design and strategic consulting niche.I frequently not only provide content and structural updates for academic departments and programs but will also help navigate executive and leadership persons through decisions on how to improve their digitial footprint. As a part of this process, I help initiate and update various branding standards and optimize the digital footprint for each property to best serve their interests, which often focus on recruitment and medical philanthropy.Each web property is unique and has offered an opportunity to work independently and in conjunction with a variety of other developers and designers on my team or even within the clients' in-house marketing team (if present).My background in medical education and strategic communications have proven especially useful in working with the Medical Degree program's various administrative departments and the numerous community outreach organizations that fall within the School of Medicine's umbrella. Currently, I am leading a few projects, the most notable of which is the migration, cleanup and structural redesign of the School of Medicine's newsroom; a web-property containing some 30,000+ elements.

Chapel Hill, Nc

The UNC Men's Health Program is an initiative started by a collaboration of physicians, researchers, administrators, and medical leaders to improve the future health prospects of men not only in Chapel Hill but throughout North Carolina. Our goal is to promote all kinds of research surrounding the social and medical elements of men's health while building community outreach networks and ultimately founding a novel healthcare model. Our vision is to create clinics where primary care and sub-specialty physicians support men in a single, convenient location to accommodate even the busiest man while eliminating some of the other large barriers that prevent him from seeking care.In the UNC Men's Health program I act as the primary communications strategist. Responsible for building the website from scratch, integrating multiple social media channels, and disseminating content through our channels. Of note, I have worked recently been working with a local filmmaker to create short videos featuring UNC sports alumni and dignitaries whom themselves have personal experience with health setbacks. These videos are crafted to appeal to local men and hopefully get them to revaluate their priorities as it pertains to their health.

Chapel Hill, Nc

I was initially hired to help facilitate the CMS migration of the department website to WordPress as part of a larger School of Medicine Initiative. As part of this migration and subsequent enhancement of the web property, I have worked methodically to improve Search Engine Optimization (SEO) and content on the site.I frequently use website traffic patterns to reorganize content while working with physicians and researchers to retarget information to enhance its appeal towards our target audiences (Medical Professionals, Patients, Allied Health Professions, Researchers, Medical Students, and Residents).At the time of this writing, I have been working to completely redesign the website in a new instance - rebranding under a new Department Chair.I have also helped spearhead the annual UNC Movember fundraising, consulting on events and giveaways designed to raise awareness for Prostate Cancer, Testicular Cancer, and men's health in general.

Raleigh-Durham, North Carolina Area

Types of Work: SEO articles, Copy Writing, Case Studies, Social Media Posts, Press Releases, Website ContentTopics: Augmented Reality, Medical Device Regulatory Affairs and Quality Assurance, Recruiting, Branding, Corporate Image, Internet of Things (IoT), Big Data, Smart Contracts, Blockchain

Lebanon, Nh

- I strategized, developed, and executed a brand new marketing strategy for the company’s multichannel environment. This strategy was designed to reaffirm relationships with referring medical providers and establish new business relationships with allied health professionals. This subsequently increased patient volume creating enough demand to justify the opening of a second, satellite location.- Implemented an integrated marketing communications (IMC) strategy (cross-functional strategic approach) to continue double-digit growth in cash-based services while maintaining a ubiquitously strong customer experience (CX) for all services.- Restructured the fixed annual marketing budget to accommodate the expense of a significant website redesign and new marketing initiatives while leaving a financial surplus.

Lebanon, Nh

- Optimized customer experience and improved brand perception and client satisfaction across the organization. My efforts facilitated a 2:3 (New: Returning) client ratio, which was an important element for our organization’s competitiveness in the local market. This element was all the more critical as we increased our overall client volume to assure that we maintained our core clientele. - During my work with the organization, the volume of returning clients increased by 21% from 2014 through 2016, illustrating our abilities to creating positive and meaningful relationships even under the expansion of operations. - Through my interactions with clients, I was able to facilitate transitions from insurance-based to cash-based services, which grew by 605% from 2014 to 2016. This facilitated a 26% growth in gross income of cash-based services in 2015 and then again a 19% growth in 2016.

Hanover, Nh

I onboarded a variety of staff members over the course of four academic terms. Each term a new round of staff was needed to cover the full spectrum of operations and I assured the continuity of quality operations and experiences. - I facilitated registrations and kept financial records for the department’s fitness classes for both the community and the student body. Through my efforts, I was able to streamline the process and increase the accuracy of the record keeping. - I operated the back end and spearheaded content creation for the department’s website, which was the main hub for intramural sports and student fitness classes.

East Stroudsburg, Pa

Kept the Chemistry Department’s facilities, equipment, instruments, and chemical stock in top operational shape. This included performing risk assessments and ensuring that health and safety policies were adhered to.- Purchased and replenished necessary stock to facilitate all academic coursework and improved stock and registry tracking procedures to prevent under- or over-purchasing. - Worked with professors and staff to develop new curriculum and academic offerings based on available resources.

Scranton, Pennsylvania Area

- I mentored high school students who desired to pursue medical or other health profession programs in college. As part of this, I designed and conducted academic coursework and instilled strong academic habits.- As the Resident Director I managed and assisted four Resident Advisors over the summer academic camp.

Bachelor Of Science (Bs), Biology/Biological Sciences, General

Activities and Societies: - Chemistry Department Laboratory Work Study Athletics: - Cross-Country - Indoor Track - Outdoor Track

Master Of Science (Ms), Biology, General