• Contributed to a 3x YOY growth in sales ($25M) for the Streaming branch of the Entertainment vertical.• Built, managed, and proactively grew relationships with key entertainment clients (Netflix, Hulu, Amazon) and agency partners.• Guided creative strategy and implementation of campaigns to deliver against clients' KPIs.• Crafted & counseled advertising strategy including campaign development with ROI focused results.• Identified revenue opportunities and developed action plans to drive incremental revenue.• Helped manage revenue delivery, budget spend, and campaign reporting.• Articulated and updated clients on Snapchat products and developments.• Dove deep into campaign performance data and offered analytics-driven recommendations to improve future return on ad spend (ROAS).

• Conceptualized, curated, prioritized, produced and posted content of all types for use on NFL Social Media platforms with the goal of maximizing traffic, engagement and growing an audience.• Contributed to the audience growth of the following NFL Network platforms: Twitter (28% increase - 3.27M), Instagram (63% increase - 1.3M), Facebook (11% increase - 4.1M).• Supported overarching channel strategy and campaign development/execution.• Demonstrated ability to craft content/media that tells 'the football story' in a way that was digestible, relevant, & engaging for football players and fans alike.

• Chief copywriter for @Nike (Twitter/IG handles) B2C engagement and conversation.• Aggregate consumer insights and heightened consumer expertise through 10k+ unique consumer interactions (social).• Work in concert with creatives to strategize and support influencer initiatives, seasonal campaigns, product launches, and scalable digital roll-outs.• Boosted consumer engagement by 65% once responsibility shifted from an outsourced agency.• Extract and analyze consumer patterns & trends to form product insights and benefits for product line managers.• Assisted in the creation and implementation of a new response strategy for @Nike handle, increasing both engagement and outbound messages.• Involved in the development of new strategies aimed at increasing engagement, fostering community and maintaining a positive community sentiment for the Nike Brand.• Report insights gained from routine health checks of the Nike websites and social media spaces, offering feedback related to key contact drivers, hot topics, products, athletes, website information, issues and trends. • Work with Nike cross-functional teams providing insight and feedback about their respective consumer communities.• Facilitate social relationships with consumers across various categories.• Compile deliverable weekly reports for brand partners.• Formed and implemented a much more efficient search strategy. • Key platforms used: Sprinklr, Opal, Twitter, Instagram, Facebook

• Deliver superior brand engagement and direct-to-consumer interaction by motivating athletes to meet and exceed fitness goals through social channels.• Continually refine Nike Running voice through calibrations, market research and analytics measurement.• Collaborate with Digital Brand Managers to deliver streamlined campaigns and report community feedback.

Devise fundraising and networking opportunities through collaboration with other business organizations and industry professionals. Develop formal event budget proposals and work extensively with social media and the PR Chair to heighten awareness of AMA.

Conceptualize and pitch a variety of 360 degree and Integrated Marketing Communications campaigns. Some of these campaigns were presented in front of highly esteemed, industry professionals. I was privileged to participate in the new initiative which incorporates an intensive and immersive learning experience centered on the new age of marketing, branding, and advertising.

In charge of a $20,000 budget to organize large athletic events. Coordinated with outside food and activity vendors as well as professional talent groups to come to on-campus sporting events. Developed and disseminated all publicity for campus-wide athletic events through physical and electronic media.

Assist the Athletic Director in creating and implementing brand strategy, social media, and marketing plan for LMU Athletics. Specifically focused on revamping the ROAR student section by creating an organized committee and successful Tailgate events. Created ROAR newsletters to educate LMU students and fans of upcoming athletic events; spearheaded a successful campaign to provide crimson togas to students as an incentive to increase school spirit and pride.

Provided support for the Adidas and Gatorade account teams by monitoring and reporting on the competitive market and trends. Learned how to support and develop presentations, decks, and story boards for internal and client meetings. Sat in on significant client briefings and meetings and became much more familiar with the nature of the advertising industry and how it operates.

Performed administrative work and grass root marketing tasks on behalf of this non-profit organization that has injected more than $200 million into Oregon’s economy through sports tourism. Reached out to all kinds of media to promote sporting events throughout Oregon as well as updated relevant information on company website and databases.