•Published captivating content across multiple platforms, including Twitter, Facebook, YouTube, and TikTok, and on the official NBA, WNBA, and 2K League social media handles in order to promote NBA games and ignite vibrant engagement across the digital landscape.•Proactively drove innovation by actively participating in the creation of novel content formats and initiatives for NBA, WNBA, NBA All-Star, and 2K E-Sports, including pioneering new video and interactive content, significantly broadening reach and captivating a fresh wave of fans.•Exhibited exceptional project management skills by skillfully overseeing multiple concurrent projects, consistently meeting deadlines. Notably, during real-time game coverage, adeptly crafted and shared high-quality short-form copy on the NBA's social media handles, contributing to an engaging and dynamic content experience.

•Conceptualized and delivered compelling digital media sponsorship packages tailored to the marketing needs of 100+ clients, including notable names like Gatorade, NCAA, Pepsi, and more. These packages played a pivotal role in generating revenue exceeding $2 million.•Strategically cultivated lead generation through the meticulous planning, creation, and execution of persuasive partnership pitch presentations, comprehensive proposals, and succinct deal point summaries, all designed to secure prospective corporate partners.•Directed and executed day-to-day interactions with executive clients and sponsors, overseeing the comprehensive strategy planning and delivery for website and multiple platforms, yielding a remarkable 50% increase in Homepage site traffic within just a three-month period.

•Acted as the foremost liaison for new and established B2B clients, fostering relationships with key decision makers through both in-person and remote engagements.•Formulated strategic visions and objectives, ultimately delivering impactful business solutions that drove client success.•Devised and executed highly effective strategic marketing plans for eight pivotal B2B clients, yielding a substantial $75,000 surge in advertising sales revenue spanning two distinct regions.•Crafted comprehensive digital strategy campaigns encompassing both online and on-air channels, harnessing the power of analytics to discern trends, measure data, and track target market traffic. The outcome was a remarkable 40% increase in sales and active customer engagement within just six months.•Led comprehensive, end-to-end management of strategic partnerships, orchestrating the seamless planning and execution of live events, sponsorships, and on-air activations. This dedicated approach consistently delivered maximum ROI for all assigned clients.

·Created engaging ads and developed creative strategies across all platforms to grow social reach, engagement, and referral traffic. (i.e newsletters, ads, promotional materials, brochures, etc.). ·Examined and monitored performance / web data to produce monthly reports with Google Analytics and marketing analytics reports to measure and evaluate website performance, new insights, and best practices.·Successfully created keyword strategies focused on “slip resistant” products which efficiently led over 60% new users to home site reaching targeted segments.