Brad Tollefson Email & Phone Number

Texas, United States

Washington, Dc, Us

Capture high-quality photographs and videos for newspapers, magazines, and corporations, meeting specific editorial guidelines and deadlines.Edit and transmit images quickly and efficiently to meet publication schedules, ensuring the highest standards of visual quality and storytelling.Work closely with editors, journalists, and clients to understand their vision and requirements, delivering images that align with their editorial needs and enhance their narratives.Photograph a wide range of subjects, including news events, portraits, features, and landscapes, demonstrating adaptability and a broad skill set in various photographic genres.Develop and maintain a comprehensive personal archive of over 400,000 images from the past decade, providing a rich resource for future projects and publications.

Lubbock, Texas, Us

Created marketing proposals, qualification packets, presentations, and lookbooks, primarily for the K-12 Education and Federal sectors, while also supporting other sectors as needed.Coordinated between internal professionals and subconsultants/teaming partners to develop SF330 responses for federal clients, including the US Army Corps of Engineers (USACE) and the US Department of Agriculture (USDA).Collaborated with internal leadership to schedule and attend trade shows and conferences, including TxEDCON and TASA Midwinter, to enhance the firm's visibility and networking opportunities.Conducted client and competitor market research to gain insights for developing effective marketing strategies and improving the firm’s positioning in the industry.

Lubbock, Texas, Us

Captured high-quality architectural photographs of completed projects, ensuring visual consistency and aesthetic appeal for marketing and portfolio purposes.Coordinated and managed freelance photographers, overseeing project briefs, schedules, and deliverables to ensure alignment with the firm's standards and deadlines.Conducted videography for various projects, documenting the construction process, final builds, and client testimonials to create compelling visual stories.Developed and produced a brand video that highlights the firm's mission, values, and project successes, enhancing the firm's online presence and client engagement.Systematically organized and maintained the firm's visual assets in OpenAsset, ensuring easy access and efficient retrieval of images and videos for marketing and project needs.Managed the back-of-house production of video elements for University of Parkhill (UP) for 3 years from 2021-2023, ensuring high-quality internal updates, team achievements, and company culture content.

Us

Networked with freelance photographers and assigned them to cover various stories, ensuring quality and timely visual content.Trained reporters on the best methods for recording quick videos during their assignments, enhancing the multimedia capabilities of the newsroom.Produced two sports podcasts, conducting interviews with coaches and other media members to provide in-depth sports coverage.Shot and edited photos and videos for daily news, sports, and feature assignments, contributing to the publication’s comprehensive multimedia reporting.

Us

Captured compelling photographs of local news events, sports, and community activities, delivering high-quality visual content under tight deadlines.Edited and submitted photos promptly for daily publication, ensuring accuracy and adherence to editorial standards.Collaborated with reporters to create visual stories that enhance and complement written articles.Managed and organized a digital archive of photographs for easy retrieval and future reference.Provided engaging photographic content for the newspaper’s social media platforms, increasing online engagement and readership.

Created engaging visuals by carefully considering variations in photographic and literary elements for the 12,000 daily print customers.Photographed and processed daily assignments on deadline for publication in both the newspaper and yearbook.Embedded metadata into images to improve archive stability and enhance search engine optimization.Collaborated in groups and worked individually to film, interview, and edit video packages for the multimedia section.Assisted in managing digital assets on the website and various social media platforms.Updated the website design for www.dailytoreador.com, incorporating a new audience-integration method.

Supervised a team of up to seven photographers on daily assignments and individual projects.Managed hiring, time sheets, payroll, and training for over a dozen award-winning photographers.Assisted editors in developing story ideas, designing pages, and editing copy.Created a searchable archive for over 75,000 photographs shot annually by staff members.Applied a hierarchical controlled vocabulary system with over 2,000 keywords.Developed text guides and video tutorials for staff training.Designed a series of Photoshop actions to simplify the editing process for staff members.Introduced a popular photo-themed Twitter account for staff use.

Co-managed a team of six photographers, ensuring effective collaboration and task distribution.Served as the liaison between the yearbook and photography teams to coordinate efforts and ensure cohesive outputs.Processed photos for immediate placement onto pages, maintaining high-quality standards and timely delivery.Created automation actions for developing mugshot images for efficient placement and workflow optimization.