Tom Bradley Email & Phone Number

London, Gb

Responsible for brand positioning, creative development and media campaigns- brand essence and proposition for communications, brand bible - advertising creative for integrated campaigns across offline and online- media campaign plans for offline media TV, outdoor, radio- market research on positioning, creative strategy, segmentation, brand tracking- media campaign optimisation: regional testing, econometrics modellingWinner Marketing Society Awards for Excellence 2010 for E-Commerce category

- Developed website for family business including usablity re-design, integrating transactional booking engine, Search Engine Optimisation, bank re-financing, accounts, budgets, tax- Doubled website traffic and grew revenue year on year by over 50%

Contract role:- Developed brand positionings, brand bibles and marketing plans for brands marketing to children or youth audiences, including Mothercare, Crayola, Woolworths and GMTV

Contract Role: - Developed brand positioning and communication proposition for offline campaign launch - Managed eBay's offline brand launch: TV, Radio, Cinema, Online- Managed marketing plan with creative and media agencies- Customer segmentation based on attitudes, overlaid with volume and value- Brand tracking pre to post launch campaign

Haarlem, ., Nl

- Marketing manager: UK campaign activity, support TV campaigns, market research- Developed brand positioning with agency planner at Leagas Delaney - Campaign promotional activity with agency Tequila London: - Travel channel: radio; outdoor; online; 28K entrants; grew page views 400K-1.5m - Search Promotion: £150K viral: 30,000 entrants. Page views up 1-4m - User segmentation profiling customer database using Prizm and TGI

- Launched website and brand for start up, rapid delivery internet retailer from New York in London

- Marketing Finance roles in London and Leeds sites for personal care products and Faberge brands on graduate training scheme

Ba (Hons), Psychology With French

Psychology, In French