I specialize in partnering with e-commerce start-ups, cannabis companies, and growth-focused B2B companies to tackle their most pressing marketing challenges. By crafting targeted marketing strategies, driving traffic, optimizing lifecycle marketing, refining company positioning, and aiding in talent acquisition and marketing team structure —I deliver actionable insights and strategies that accelerate growth with a focus on tangible results, I offer flexible, expert guidance without the full-time commitment.

As the Director of Marketing at Paradigm Media, a digital marketing agency specializing in e-commerce growth strategies for companies in restricted industries, including cannabis and CBD, I led a dynamic team and played a pivotal role in steering our strategic initiatives..🌐 Strategic Leadership:In this role, I served as the agency's lead and director, spearheading innovative marketing campaigns that propelled our clients to new heights. My strategic vision and hands-on approach were instrumental in driving growth for businesses operating in challenging markets.🤝 Team Management:I successfully directed a talented team of marketers, overseeing various disciplines such as email marketing, affiliate marketing, paid media (including social ads and paid search ads), and sponsored content. Through mentorship and collaboration, I fostered an environment of creativity and excellence, resulting in top-notch campaigns that resonated with target audiences.🔍 Client-Centric Approach:Acting as a hands-on strategist for key clients, I ensured that our solutions aligned seamlessly with their goals. My client-centric focus and commitment to understanding the unique challenges of industries like cannabis and CBD allowed me to craft tailored strategies that delivered measurable results.🔗 Cross-Functional Collaboration:Collaboration was at the heart of my approach. I worked closely with cross-functional teams, fostering collaboration between clients and our channel marketing specialists. This synergy ensured that our strategies were not only effective but also aligned with broader business objectives.🏆 Recognition and Impact:Contributions led to Paradigm Media's industry recognition and client satisfaction, positioning clients as leaders within their markets. By staying ahead of industry trends and leveraging the latest marketing technologies.

NuZee is a globally renowned coffee co-packing company that brought eco-friendly, disposable single-serve coffee products to North America. In my role I orchestrated highly effective B2B marketing strategies, focusing on lead generation for the coffee co-packing business. This involved intricate market analysis, competitor positioning, and tactical execution to capture and retain key business clients.Working closely with cross-functional teams, aligning marketing efforts with sales objectives to ensure a seamless and unified approach towards business growth, I spearheaded the creation and execution of comprehensive marketing strategies aligned with NuZee's vision.

Spearheaded comprehensive marketing initiatives to elevate the brand's presence and drive growth in the competitive single serve coffee market. My role extended beyond traditional marketing, encompassing strategic leadership and hands-on execution to achieve remarkable results.Strategic Leadership: Provided steady experienced leadership in developing, implementing, and optimizing marketing plans across diverse digital channels including search engine marketing, social, influencer, and display advertising, and email marketing.Product Management Expertise: Acted as the product manager for three distinct direct-to-consumer coffee brands. From conceptualization to execution, I ensured each brand had a unique identity and resonated with the target audience, resulting in increased market share and brand loyalty.Amazon Sales Optimization: Managed both Amazon Seller Central and Vendor Central for Coffee Blenders' direct-to-consumer products. Through meticulous optimization and strategic initiatives, I consistently increased Amazon sales every quarter, achieving an astounding annual revenue growth of 1,535%.

Responsible for paid media strategy for lead generation and nurturing, amplifying the company’s content, building highly targeted audiences, and promoting events including webinars.• Managed and optimized all paid media campaigns on Google, Facebook, and LinkedIn• Implemented analytics and marketing attribution using Google Analytics and Bizible• Developed professional services process and grew client base from zero to over 50 customers

Directed marketing strategy for the design, development, and implementation of digital marketing, brand management, lead generation, and customer experience initiatives. Planned and optimized the performance of all customer acquisition campaigns including search, social ads, email marketing, and display advertising campaigns. Residential solar financing company that sells solar energy systems directly to homeowners and provides an end-to-end solar sales technology platform to partner companies.

Boutique performance digital marketing agency and ad tech platform focused programmatic display advertising, retargeting, search engine marketing (SEM), social media advertising, and web design. Directed all facets of the agency including sales, HR, accounting, and account strategy for client’s digital marketing programs. Directed the Account Management and media buying teams while developing strategies for client campaigns and account growth opportunities. • Recruited and hired new account team and media buyers• Directed agency to its highest revenue year in history.• Increased programmatic display revenue by 200%.

A leading digital marketing agency specializing in SEO, paid search, WordPress and Drupal development, and social media marketing, with a worldwide client base including SC Johnson, Jacuzzi Brands, Tacori, Entrepreneur Magazine, Teleflora, & Sandals Promoted during a time of transition to assume management of all departments responsible for client acquisition, delivery of services to our clients, and client retention. In addition to managing the delivery of services, I also assumed many of the operations and cost control responsibilities ranging from office leasing, insurance, vendor negotiations, and HR compliance.• Restructured PPC department leading to a 1,000% increase in revenues in 2012• Completed rebranding of company and website increasing conversion rate by 50%• Guided company to maintain consistent growth and become Inc 500 Honoree• Developed new services to adapt to growing demand for social media marketing

Responsible for building and managing the Sales and Account Management teams. Conducted competitive research and developed sales processes, sales and marketing materials, and strategies. Regular functions included development of compensation plans, setting quotas, conducting pipeline reviews, coaching, hiring and training new team members, and executive calls with top sales prospects.• Increased average monthly sales from $50k per month to $500K per month• Grew the sales team by 333% in 2 years• Implemented CRM and sales force automation tools and processes• Created Account Management department doubling client retention

Developed sales tools and presentations, marketing collateral, and lead product management for sales department. Set up government channel with pilot programs for agencies including DEA, FBI, INS, and Voice of America. Established OEM contracts to sell services to F500 companies like Delta Airlines. Created direct marketing campaigns for government and law enforcement. • Closed the company's first government contract for $200,000 with Voice of America for privacy services in China.• Increased B2B and B2G sales pipeline from zero to several hundred thousand dollars• Negotiated reseller contracts and listed services on federal GSA contract

Promoted from inside sales to the federal account team after consistently overachieved assigned quarterly quotas. Prospected for new business and increase size of existing named accounts. Consulted with account’s leadership and engineering teams to determine risk points and identify opportunities for improved network performance. Collaborate with sales engineers to determine technical requirements and craft presentations for a complex product technical product line using a consultative sales approach. • President’s Club 1999, 2000, 2001• Awarded Field Sales Rep of the Quarter in Q4 2000• Closed $1 Million deal Q4 2000 (1 of 2 $1 million deals in business unit that year)