Product Development Specialist
Ann Arbor, Michigan, United States
-Collaborated directly with the CEO to develop and revamp product lines, leading initiatives to improveand re-launch products, enhance pricing strategies, and optimize onboarding experiences.-Developed entire email automation systems, revamped welcome emails, and optimized emailonboarding processes to enhance customer engagement and retention.-Played a crucial role in creating and managing an internal WordPress control panel, focusing on content layout and reporting KPIs using Mixpanel from the ground up.-Conducted extensive pricing model analysis, transitioned legacy product users to new offerings, andexecuted competitive research to maintain a comprehensive board of competitive intelligence.-Worked closely with developers, engineers, marketing, and support teams, serving as a major hub ofinformation and facilitating effective communication across departments.-Championed and implemented streamlined onboarding processes, ensuring smoother transitions andaddressing any obstacles that arose, ultimately improving user experience.-Awarded Employee of the Quarter for contributions to product development, marketing strategies, andoverall company growth, demonstrating a unique blend of analytical and creative skills.