Brad Lowrey, M.S. Email & Phone Number

Saint Charles, Michigan, Us

Relic Media is a digital marketing, content, and strategy agency located in southeast Michigan. Our mission for the last decade has been to defend the American Dream by helping other small and medium businesses reach their customers and their goals online. Whether the goal is to increase the overall performance of a website, create passionate fans on social media, or build robust digital campaigns that bring results, we have the experience and know-how to bring your business success.

Farmington Hills, Michigan, Us

As Marketing Director, I have successfully led and managed a diverse marketing team, guiding them with strategic feedback on project plans, content, and branding to ensure alignment with GreenPath Marketing's overarching vision. My strategic marketing plans, underscored by clear KPIs, have been pivotal in driving a year-over-year growth in the leads received from marketing sources. Some highlights include:• Developed and executed strategic marketing plans, establishing clear KPIs to measure success and maximize ROI.• Utilized customer insights and market analysis to tailor strategies—achieving a 55% average conversion rate from website leads.• Managed comprehensive, integrated campaigns, including digital, content, and event marketing, focusing on diversity and inclusion.• Drove content strategy to position the organization as a thought leader.• Fostered team growth, increasing the team size by over 50% while maintaining company-leading, high morale.• Ensured brand consistency and compliance with laws and regulations.• Influenced marketing strategies for affiliate organizations, enhancing overall efficiency.• Perform regular competitive analysis to stay informed about the market landscape, identifying emerging trends and adapting strategies to maintain a competitive edge.• Collaborated with cross-functional teams and managed vendor relationships.

Dallas, Tx, Us

Responsible for driving integrated, web-based marketing programs that create demand for company products, establish brand credibility and accelerate growth across all lines of business. Manage the creation of high impact campaigns, promotions, and online experiences. Optimizing the organization's web presence to provide a cohesive customer experience. * Implement the organization's public online properties and other digital marketing initiatives. * Provide a lead role on Web marketing projects and be a key member of cross-functional teams for large digital projects with corporate impact. * Create, launch, and support Web properties using internal CMSs* Manage strategic direction and implementation of SEO/SEM efforts bolstering SERP listings and Web conversions.* Manage strategic direction and implementation of all content marketing and content marketing teams* Manage web analytics program and lead the production of regular analytics reports to demonstrate conversions and campaign effectiveness. * Manage graphic and content requests. * Extend the web presence to mobile users via responsive sites and participate in mobile app design. * Assist with Social media marketing efforts and the user experience between Web and Social. * Assist with Email marketing efforts and the integration of landing pages tied to email campaigns. * Evaluate and recommend vendors, hardware, software, products and services consistent with Comerica's digital channel needs. * Manage, through matrixed relationships, the activities of developers, vendors, consultants, and designers.

Hillsdale, Mi, Us

As the Director of Digital and Social Media, my role was to lead the team working to extend the College's mission and purpose through sharing digital content, building community, developing platforms, and generating commerce for the College.Primary responsibilities:• Identify, propose, lead, develop, implement, and maintain a proactive digital and social media presence that differentiates Hillsdale College in the higher education space.• Drive ongoing benchmarking, web and social media metrics, and analytics intelligence to support data-based decisions for web and social media properties.• Lead the social media and digital content strategies to help spread the mission and messages of the College brands — including the residential college, Imprimis, and Hillsdale College Online Courses. • Supervise and provide on-going coaching and mentoring to the digital and social media team.Key Achievements to Date:• Led the internal team, external agencies, and overall process designing and launching the new Hillsdale.edu and six additional websites.• Directed the team and strategy increasing the social media connections for the College by more than 500% to more than 915,000 while maintaining industry-leading engagement.• Created processes and procedures for the management of a digital content team made up of four full-time employees and forty student employees.

New York, Ny, Us

Responsible for managing the strategy and interaction across client digital and social communities including the award-winning General Motors FastLane blog. Lead the paid content distribution practice in the office. Serve as social media liaison for General Motors corporate social media team. Create and direct editorial strategy for online communication platforms. Assist in the creation and management of blogger outreach programs and campaigns. Manage junior social media team members.

Us

As the as the Lead Instructor for the Internet Marketing program and Adjunct Faculty for Digital Media I am responsible for teaching various classes with topics covering video production, video post production, website usability, SEO, and social media strategy. Also am a member of the advisory boards for Digital Media and Internet Marketing.

Sterling Heights, Mi, Us

Manage the day to day operations of the website for classic car magazine, Cruis'news. Tasks including story planning, online moderation of content, and strategy/planning for all social media and Internet marketing including the Cruis'news Facebook, Twitter, Flickr, and YouTube accounts.

London, England, Gb

Responsible for managing the strategy and interaction across Mopar social communities including Facebook, Twitter, YouTube, Flickr, and Google+. This includes daily interactions with customers on the social platforms, content curation, digital PR, digital customer service, and developing content strategies for all social platforms and mopar.com. In one year worked to grow the Twitter account over 1000% organically and help the Facebook page grow more than 565% utilizing both ads and organic reach.

Ferndale, Mi, Us

Responsible for managing the Social Media and Reputation Monitoring Department for Search Optics. Responsibilities include managing and training department staff, creating strategy for clients in Tier II and Tier III automotive focused on SEO and customer engagement, researching client habits and new methods of using social sites like Facebook and Twitter for business, as well as ensuring the almost 200 client social media sites we manage are handled effectively to provide great results for our customers.

Toronto, Ontario, Ca

Work on day-to-day management and strategy development of social media, social ad, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), and content syndication campaigns for SMG clients.

Dearborn, Michigan, Us

Function as part of a communications team coordinating video production, post production, and social media integration with the intention of informing Ford employees of current events and news around the company and the automotive industry. Main duties include: serving as a central point of contact and information on all videos created for Employee Communications, Public Relations, and Broadcast Operations, scheduling and coordinating video shoots and post production, creating and maintaing an asset library, advising on production process and standards, managing Ford’s Employee Communications YouTube account, non-linear editing, and maintaining relationships with external and internal vendors.Key Contributions:Increase of overall organization, project management, and creativity: Due to background in video production coordination and management, have been able to increase overall efficiency of video creation across the Employee Communications, Public Relations, Broadcast Operations, and Marketing departments; often times simplifying multiple shoots down to one saving cost and budget. Have also increased overall efficiency, ranking, and production value of department videos posted internally on @Ford and on YouTube.

Masters Of Science, Internet Marketing

Ba Communication, Broadcast And Cable Productions