Brad Macdonald Email & Phone Number

United States

Brass Elastic softens the hard edges between learning and play. We design experiences and strategies that connect an organization’s mission, and distinct voice, to the humans who engage with their content, promoting a personal connection to science, learning, and inquiry.

New York, Ny, Us

Teaching studio, thesis, game design, interaction design, user testing and non-linear narrative development in the MFA and BFA Design + Technology programs. Initiated and oversaw a collaborative studio with the Smithsonian National Museum of Natural History in which students prototyped and tested exhibits for museums. Co-led student trips to Germany, France, and China. Participated in portfolio reviews, reviewed scholarships and conducted multiple curriculum reviews.

Concept development, design, research, UX/UI creation and audits for products, experiences, exhibitions, and museums. Conducting and managing user testing, developing style guides for branding and user interaction, producing concept art, wireframes and functioning prototypes for United Therapeutics, Patient Ready (VR) Herff Jones, Mark AR, Google, Derby Jackpot, Realtor.com, and more. Presenting at conferences and teaching workshops about game design, innovation, emerging technologies, rapid prototyping, product development, and experience design.

New York, Ny, Us

Teaching graduate level User Experience Design and HCI in the Seidenberg School of Computer Science and Information Systems.

San Francisco, Ca, Us

Responsible for conceiving, developing, and executing compelling and innovative interactive digital installations for the Exploratorium’s museum campus as well as contributing to our work with global clients. Developing proposals, partnerships and leading projects to mount digital experiences and programs, realizing creative partnerships.

San Francisco, Ca, Us

A member of the senior leadership team and oversaw 30+ graphic designers, writers, videographers, web developers, and photographers in support of marketing, global, exhibition development and institutional initiatives.

As the digital curator I managed the development and coordination of key technology-focused partnership projects for the FUTURES exhibition and accompanying digital platform.

Washington, Dc, Us

Led the planning and design of key digital media components for the award-winning exhibition, Cellphone: Unseen Connections. Facilitated workshops on game design - the relationship between learning and play, and how game mechanics might be appied in the design of museum exhibits - wrote RFPs, and reviewed incoming RFP responses.

Brooklyn, Ny, Us

I developed and taught a Unity-based course in minimalist game design for computer engineers.

In this month-long engagement I collaborated with 15 foreign faculty and 15 Chinese professors to create a series of summer workshops for undergraduate students. My workshop was called Narrative and the Design of All Things in which students wrote and developed stories of their own design which were shared with the public in an exhibition on the CAA campus. I also delivered the closing ceremony speech on behalf of the foreign faculty and contributed to the curriculum design for a new Media, Arts and Design department.

Hamden, Connecticut, Us

For the Game Design undergraduate major I designed a mandatory senior project and seminar in which students developed a portfolio, website, resume and other professional materials.

New York, Ny, Us

As the lead artist or art director I led the concept and aesthetic development of over 100 published Mobile, Social Network and PC Downloadable games. I hired, mentored and managed multiple teams of artists, planned production pipelines, and scheduled asset creation. Facilitated collaboration between art, game design and engineering teams.

Los Angeles, California, Us

I wrote the original story, Dark Side of the Crown, and tour managed shows in South America, Japan, Morocco and Europe. I also performed as a live percussionist in the shows listed above.

New York, Us

I Illustrated and designed online applications for children based on constructionist learning theory until the company closed its doors.

With my wife I co-founded a cross-media design studio primarily serving clients in the entertainment industry with a focus on branding and web development. I hired and managed developers and artists, performed business development duties and oversaw payroll. As a designer represented by Greg Spotts I toured with the band Disturbed and documented the metal life, designed custom wraps for cars in NASCAR, and illustrated/designed projects for hiphop and rock artists.

I was a core member of MTV's inaugural Consumer Products department where I designed print media, packaging, and products for Beavis and Butt-head, Daria, MTV Sports, and VH1. Additionally I was loaned across Viacom design departments to pinch hit on branding and logo design.

I was a Layout Artist for the MTV series The Head and for a pilot called Bootzilla, featuring Bootsy Collins as a superhero. Additionally, I was an in-betweener on the feature film, Beavis and Butt-head Do America, and I did pencils for the graphic novel, The Head: A Legend Is Born.

I wrote and illustrated a daily editorial cartoon for four consecutive years.

Master Of Science - Ms, Data Visualization

Bachelor'S Degree, Graphic Design; Media Studies