Brad Martin Email & Phone Number

Sydney, NSW, AU

Chatswood, NSW, AU

Driving revenue growth through exceptional digital experiences for our Red Rooster, Oporto and Chicken Treat customers. Role includes development of e-commerce platforms and channels, operational excellence with our aggregator partners, and build of group CRM & loyalty capability.Highlights include:- Led the groundup build of ecommerce for 2 QSR brands inc.

London, England, GB

Key responsibilities:- Management of the CRM, Performance, Promotions, Marketing Ops, Marketing Technology, VIP and Analytics functions.- Development and engagement of 10 Sydney and 25+ Manila based staff. - Accountability for customer retention and sales, coupled to a $35m+ marketing budget. - Ownership of the end-to-end customer experience.Highlights.

Melbourne, Victoria, AU

Promoted to lead the CRM and Loyalty teams, with responsibility for the retention of 700,000 customers across four brands. Initiated and led the marketing implementation of Salesforce Marketing Cloud for TAB and Keno. Managed a high performing team of 12, delivering measured ROI through best-in-class engagement and retention strategy.

Melbourne, Victoria, AU

Led the rebrand, repositioning and retail expansion of the customer loyalty program. Managed the Loyalty team, to drive measurable customer uplift through spend stretch and retention benefits. Developed the program with the external loyalty supplier, including the build of a comprehensive customer-level promotions engine, and the deployment of the mobile.

Responsibility for the overall product mix within the venue and for marketing activities. Introduced a number of new initiatives including Local Area Marketing campaigns, a daily lineup of entertainment offerings, and championed development of a secondary F&B outlet.

North Ryde, NSW, AU

Responsibility for building market intelligence services and delivery within the Australia and New Zealand business. Delivered a range of new insights, focusing on market and product performing performance in support of the R&D function.

Las Vegas, Nevada, US

Market development role for Interblock, the leading manufacturer of automated table games globally.

North Ryde, NSW, AU

Held an instrumental role in the product development process from concept to commercialisation in the amusement Poker line of product. Product subsequently received multiple industry awards and sales success.Also held product marketing responsibility for the range of PokerPro electronic Poker products & Interblock electronic Roulette, Sic Bo, and Blackjack.

North Ryde, NSW, AU

Managed marketing research across the Australian business, reporting through to the GM Marketing. Delivered regular performance reporting on games. Developed and executed the company’s first global consumer research program.

Privately held electronics retail group that launched the first Sony and Bose specialty stores in Australia. Joined at startup, helping build and merchandise the Hornsby location.

Sydney, AU

Sales of consumer audio-visual products, including the first digital cameras and plasma products.

Bba, Marketing, Information Science

Bba, Marketing