Brad Maxwell Email & Phone Number

Pella, Iowa, United States

Muscatine, Ia

• Top line performance and sales strategy for HON’s State, Local, Federal, and Healthcare segments• Activation of HON Field Sales Team and Dealer Partners, including training activities, business development tools, and connectivity with key dealer partners• Collaboration with internal lead management team to conduct budget/gap analysis & identify target growth markets.• Managed external relationships with HON’s Government contract partners & organizations

Muscatine, Ia

• Managed inventory strategy, GTM, and sales/profit performance for HNI’s Quick Delivery Programs• Identified process and fulfillment gaps, leveraging analytics and trade feedback to implement corrective program actions• Collaborated daily with operations and distribution managers to monitor KPIs and make real-time order decisions• Developed Excel dashboards to evaluate sell-through and forecast ~900 unique SKUs to optimize program health

Muscatine, Ia

• Responsible for portfolio positioning, sales activation, and P&L for HON’s largest product category • Balance market communication and data analysis to influence key decisions; including series forecasts, promotional activities, and capacity prioritization. • Led x-functional workstream to develop a new product ramp & pricing strategy to maximize product vitality. • Optimized outsourced goods portfolio to maintain availability amidst global supply chain crisis

Muscatine, Iowa, United States

• Responsible for category pricing strategy, product positioning, GTM, and profit/loss management • Negotiated with internal & external stakeholders to launch a private label assortment for a key HNI National Account. • Led digital improvement workstream, developing a quantitative scorecard to better align HON’s strongest trade partners with potential customers

Greater St. Louis Area

The Business Development Manager position emphasizes long-term sales growth and territory management through HON’s multiple go-to-market channels. This work requires close alignment with HON's independent dealer network and national accounts to promote product distribution. Key responsibilities include: • Development and execution of market plans to drive territory growth • Creation of marketing and investment strategies to generate lead activity • Joint end-user selling activity with HON dealer partners• In-depth product trainings, presentations, and business reviews • Coordination with dealer partners and HON HQ to negotiate and drive key contracts – servicing small businesses to national clients.

Greater Denver Area

Muscatine, Ia

• Focused on growing Silver, Gold, and Platinum level dealerships in Washington D.C., Ohio, Michigan, and West Virginia • Engaged in multiple team leadership opportunities, including mentoring programs, building tours, and working with sales trainers• Exceeded team leader board goal 30 of 33 weeks • Developed Marketing Development Fund strategies to maximize dealership growth and ROI • Executed mid-year business reviews, program projections, and Q3/Q4 growth strategies• Conducted 29 face-to-face/webinar training sessions with 161 participants over 6-month period

Muscatine, Ia

• Participated in extensive HON product, program, and Customer Support training • Developed strong understanding of HON internal resources, member culture, and go-to-market strategy • Achieved first place on leader board 3 of 3 presentation weeks, along with top score on SQE

Cedar Rapids, Iowa Area

Current responsibilities: • Assisted account executives in development and execution of clients’ marketing campaigns• Communicated with two managers to organize press conference for a national client • Assisted media manager in publication research and media purchases • Wrote and distributed news releases to national media outlets using Meltwater distribution software • Assisted supervisors in the organization and response to marketing RFPs

Iowa City, Iowa Area

• Read and study newspaper articles surrounding coverage of water issues in the state of Iowa.• Code articles to determine trends in coverage framing for Dr. Kajsa Dalyrmple• Collaborate with 2 peers in weekly meetings to discuss consistent framing analysis

Iowa City, Ia

• Shot, wrote, and edited 2 weekly news packages covering both local and national issues• Anchored weekly newscast to statewide audience. • Interviewed celebrities including Adam Scott and Rashida Jones of NBC's "Parks and Recreation"• Constructed lead news package for Dance Marathon Special receiving over 1,000 online hits

Marion, Iowa

• Assisted supervisors in analyzing brand consistency across multi-media platforms • Wrote articles for Magid Morning Newsletter relevant to the continued success of clients • Used market based research to construct intelligent and creative solutions for clients• Attended 2013 Magid Institute of Middle Managers at Minneapolis headquarters office • Evaluated and critiqued clients’ social media pages to maximize audience engagement • Independently constructed and delivered final presentation over investigative interviewing practices

Cedar Rapids, Iowa Area

• Independently covered hard news and feature events throughout the Cedar Rapids market• Shot, wrote, and edited multiple VO/SOT scripts on deadline - 5pm, 6pm, and 10pm newscasts• Developed lead news story for 6pm news followed by natural sound package for 10pm news• Conducted frequent phone calls to investigate stories, contact sources, and respond to viewers

Iowa City, Iowa

• Collaborated with 15 peers to broadcast Hawkeye sporting events live on BigTenNetwork.com• Operated state-of-the-art equipment including HD cameras various microphones• Interacted with talent and management to produce quality broadcasts in high-pressure situations

Fulton, Illinois

• Inspected and evaluated various sprinkler systems and fire suppression equipment for local employers• Constructed large scale fire suppression systems both in large and small scale markets• Discovered the importance maintaining a safe environment and attention to detailNote: summer/winter break job - 2011 / 2012

Iowa City, Ia

• Co-hosted weekly radio broadcast with 2 colleagues analyzing Big Ten sporting events. • Compiled weekly Big Ten sports statistics to support pre-game predictions and discussions. • Co-hosted hour long feature segments for NCAA March Madness and BCS Football bowl games.

Iowa City, Iowa

• Aided numerous students in retrieving law books located throughout the library• Repaired book bindings and shelved 300 books per week returned by students