I lead marketing and communications activities focused on the areas of sponsorship, events & experience and communications. With a focus on elevating the brand through audience-focused campaigns that create brand-building moments. Responsible for planning, implementing and measuring effective marketing communications activities that directly engage with our target audiences and drive business. From creating an authentic engagement through our 16-year NBA partnership, to brining a strategic message to life through live events, and evolving brand perception through strategic communications initiatives, I lead the team and investments that drive the evolution of this dynamic brand. My focus within these roles spans all areas of integrated marketing and communications, including:• Partnerships: Managing high-profile partnerships across the NBA, NFL, Soccer, Tennis and eSports as well as naming rights partnerships at music and sports venues and community-based partnerships as measured in fan engagement metrics and team deal terms; metrics (fan engagement, sales leads)• Events: Providing strategic direction and support for more than 40 auto shows annually, category-specific events, annual dealer meetings and large-scale events, like the Consumer Electronic Show, with effectiveness measured in engagement and dealer leads; metrics (model awareness, engagement, sales leads)• Communications: Leading the communications team, including product and brand communications, setting corporate and brand communications direction, aligning each new product launch with business goals and leading efforts to both promote and protect the brand, measuring impact through top-of-funnel metrics like awareness, education and overall message pull-through; metrics (product awareness, message pull-through)

Lead a team at Nissan Global Headquarters in Yokohama, Japan supporting Nissan’s global communications strategies and programs. Working across the function, I have supported the reorganization of the global communications function. I provide the rationale, strategy and create the operational structure to evolve the role and responsibility of global communications to develop and direct multi-national, global and multi-language communications strategies. Responsible for global communications transformation and delivering on an integrated marketing model. Primary focus is on modernizing the communications function at Nissan to ensure our message is able to reach the right audience, in the right place, at the right time. Established a process and functional approach enabling a through-year, integrated campaign model. Applied a consistent process for aligning our teams to create programs that start with a strategy and ensure comprehensive research and data are used to ground the messages and communications activities with the audience in mind. Direct and contribute to the planning for a multi-billion-yen communications budget across the team’s global product and technology launches, vehicle category campaigns (like for sedan category); corporate reputation campaigns; and overall coordination of resources through strategic direction to the global communications team.Provide leadership to a team with expertise in data, analytics and research, brand planning, creative ideation and production, channel strategy and execution for earned media, social media, paid media and various Nissan owned sites. This model expands the ability to measure success across all communications activities, content and channels, giving the communications function a way to tie back to business value.

Hired at Burson-Marsteller to help WPP increase the value of its largest PR agency by transforming its services into a modern, integrated offering. Primary focus was on creative, planning, analytics and project management assisting clients in navigating issues or gain market share through interacting with traditional media. Led initiatives which helped clients and brands make strategic transitions and evolve to an approach that understood and leveraged the power of social media and online channels. Restructured a 100-person team improving cohesion, work product and creativity between Planning, Creative and Online Channel departments. Developed the approach and process for the integration of campaigns and other marketing activities keeping brand consistency. Responsible for integrating the capabilities of a full-service advertising agency into the capabilities of a global communications agency.Reporting to the Global Head of Innovation, led teams of multi-national and multilingual staff of eight direct and 100 indirect employees supervising the global creative, data and analytics, social media and digital production teams. Responsible for managing and generating $15M in billings/revenue and was directly involved in budget management, hiring and firing, promotions, bonuses and overseeing all key operational marketing areas bringing an insights-based approach through strategic planning into our pitches, changing the way the agency pitched new business. Big wins for Burson included Bristol Myers Squib, FitBit and the country of Mexico. Key Accomplishments and Achievements • Spearheaded an initiative called “StudioB” that provided the agency’s clients with a fully integrated, real-time, data-driven center of creativity, content production, and distribution combining the firm’s data analytics, web opinion polling, and research capabilities with full-service creative and production.

Led the 75 - 100 member team for Edelman Digital based in Chicago - Edelman’s creative, audience planning and channel strategy arm utilizing a fully integrated staff delivering digital (websites), social strategy and community management, data/analytics and creative. Realigned creative, planning, research, analytics and social media teams to improve delivery against client objectives. My team created programs across social media and influencer engagement for Slim Jim, earned-centric campaigns for ConAgra and even :30 TV commercials for Kellogg’s.Key Accomplishments and Achievements• Provided strategic counsel for key accounts, including ConAgra, SC Johnson, Darden, and Humana.• Improved revenue and work product for the entire team, while improving company culture, enabling yearly improvement targets to be met.• Repaired team morale resulting in a decline in the loss of existing business, reducing client attrition to near zero, which resulted in an increase in organic YOY growth of 50%. • Enhanced new business efforts of additional groups within the Chicago office - contributing to a 75% new business win rate when my team was part of the pitch, reducing declining pitches by 25% or more each year, stabilized it and reversed the trend to a growth of approximately 50%.

Led a team of focused on analytics, social media, digital project management and creative for the Southwestern US. Clients served by my team included Samsung, Kellogg’s, Advanced Micro Devices and Starbucks. Directed the development of comprehensive integrated marketing, promotion and event programs that included strategic planning and built-in metrics across multiple disciplines, including planning, creative, digital and PR. Led operational and financial performance of account teams, ensuring high work quality.Key Accomplishments and Achievements• Brought an integrated approach to clients’ presence at high-profile industry events, including CES and SXSW.• Helped secure three key accounts for the region - Rackspace, AMD and BT.• Grew organic revenue from outside the region by 100%.• Grew overall revenue by nearly 200% YOY.

W20 is an analytics and marketing agency; 650 employees; $144M in annual revenue.• Optimized outreach campaigns through the critical analysis of messaging, audience response and resulting brand placements to continuously improve campaign results. Leading the Social Media Engagement Group, I managed a team of four direct reports that included content strategists and analytics whose focus was delivering deep insights from online data to improve communications and marketing programs.• Leveraged working knowledge of consumer, category and brand, continually identified and recommended business-building initiatives that delivered against the company's business and marketing objectives.Key Accomplishments and Achievements• Provided social media and analytics account support to Hershey's, Intel, and Pfizer, assisting in delivering key analysis of the effectiveness of their content and social media presence. • Led content marketing and creative activations.

Fleishman-Hillard Senior Vice President of Digital Strategy & Innovation, Dallas, TX 8/2005 – 3/2011Led the digital team for Fleishman in the Southwest region, supervising “new media” staff and eventually those who managed social media.Hired specifically to work on the AT&T account where I shifted from a media relations role to managing relationships with bloggers. I became the voice of AT&T amongst this group of online influencers.Managed multiple facets of client programs including social strategy development, campaign execution, community management, analytics and reporting. Worked with top brands to develop strategic digital engagement programs that not only engaged consumers, but also drove purchases, affinity and positive sentiment. Regularly counseled clients on digital and social media strategies for both long-term and event-driven programs.Key Accomplishments and Achievements• Built and managed AT&T’s emerging social media and influencer programs establishing AT&T’s first social media presence for communicating their corporate message.• Worked with AT&T innovation team to find new ways to engage with consumers - one of the programs was a partnership with Twitter to curate fan responses on Twitter, which was the first time Twitter partnered with a big brand on a sponsorship.• Architected a multi-year, multi-million-dollar sponsorship for Chevrolet and creative theme for their successful SXSW presence, launching two vehicles (Volt and Cruze).