Brad A. Mcadams Email & Phone Number

Dayton, Ohio, United States

Enon, Ohio, United States

- Served as Creative Manager for fast-paced in-house advertising team of 11 employees with $5 million annual budget.- Oversaw creation, production and implementation of monthly calendar signage for over 4,000 convenience store locations. - Capitalized a multimillion-dollar advertising budget to effectively achieve company sales and growth goals.- Streamlined graphics production through implementation of a digital asset management and personalization system to solicit customer response to individually targeted ads.- Developed and managed implementation of marketing strategies with both internal and external partners to create omnichannel advertising plans (video, digital and print). - Analyzed qualitative and quantitative data to create sub-brands.- Partnered with external research and creative resources to develop multiple private label brands executed through packaging, semi-permanent and monthly signage, print and digital marketing, broadcast, and social media.- Established corporate brand standards and promotional sign template guidelines to strengthen brand consistency and work productivity.- Collaborated with print and digital partners to create workflow efficiencies and to create visual standards for brand consistencies across multiple mediums. - Designed omnichannel brand experience for company’s quick service restaurants (QSR).

Enon, Ohio, United States

- Served as graphics manager for the development and implementation of monthly marketing plans, executed through store signage and broadcast.- Managed workflow schedule and graphics projects with both internal team of graphic designers and external creative partners.- Provided creative input into multiple websites, mobile apps and consumer ordering kiosk including UX/UI.- Hired and mentored graphic designers to set them up for success within the company.- Responsible for supervising press checks for signage and packaging projects.

Enon, Ohio, United States

- Created and produced print and digital collateral throughout the company with Adobe Creative Cloud.- Enforced advertising brand standards within the company and vendor partners.- Maintained computer systems within the department to work with internal network and external sources.