Brad Mcmillen Email & Phone Number

Indianapolis, Indiana Area

•Digital marketing consultancy/agency servicing clients domestically and abroad in B2B and B2C. Provide range of services including PPC, SEO, Facebook advertising, content development including copywriting and content marketing.•Won PPC & SEO business of Hong Kong Express Airlines in competitive bid over Hong Kong-based agencies. On/off-page SEO strategy and implementation. Managed $45K monthly PPC spend on 5 search engines. Hired and managed team of 8 in global locations. Launched… Show more •Digital marketing consultancy/agency servicing clients domestically and abroad in B2B and B2C. Provide range of services including PPC, SEO, Facebook advertising, content development including copywriting and content marketing.•Won PPC & SEO business of Hong Kong Express Airlines in competitive bid over Hong Kong-based agencies. On/off-page SEO strategy and implementation. Managed $45K monthly PPC spend on 5 search engines. Hired and managed team of 8 in global locations. Launched campaigns in 15 new countries in English, Chinese, Korean, and Japanese across Google, Microsoft Bing, Baidu, Naver, Yahoo Japan.•Additional clients served in white-label capacity for Ogilvy Mather of Hong Kong in legal, technology, and entertainment verticals and Los Angeles agency as PPC manager with 15 clients in B2B and B2C in dental, legal, home services, HVAC, industrial applications... •Direct clients include VC-backed Thrive Market as PPC manager to help startup establish strategy and implementation on Google search. Cut cost-per-conversion 40% with basic best practices. Consulted with and managed eCommerce startup campaigns on Google and Facebook delivering 255% ROAS and doubled Google conversion rate YoY 1.3% to 2.7%.•Verticals: Finance, manufacturing, technology, travel, CPG, retail, entertainment, legal, education... Show less

Orange County, California Area

•Startup agency with new software-as-a-service (SaaS) platform for SMBs and Fortune 500s. •Helped secure major account Home Depot with on-site demo and training. Excellent results with 80% of targeted keywords reaching page one on Google. Managed PPC, performed audit for subsidiary Home Decorators Collection.•Multiple SEO franchise locations for client leveraged SaaS to improve local Google rankings.•Led marketing initiatives in PPC and SEO to target metric keyword ranking… Show more •Startup agency with new software-as-a-service (SaaS) platform for SMBs and Fortune 500s. •Helped secure major account Home Depot with on-site demo and training. Excellent results with 80% of targeted keywords reaching page one on Google. Managed PPC, performed audit for subsidiary Home Decorators Collection.•Multiple SEO franchise locations for client leveraged SaaS to improve local Google rankings.•Led marketing initiatives in PPC and SEO to target metric keyword ranking. •Managed onboarding and management of all clients while providing strategic guidance in product manager capacity. Drove revenue with account optimization and identification of new revenue opportunities. Responsibilities included on- and off-page optimization for all clients. Show less

Greater Los Angeles Area

• With Yahoo Search Marketing, grew accounts with keyword expands, account optimizations, Share-of-Voice analysis, competitive analysis, quarterly business reviews. Drove toward client objectives including target CPC, CPA, CTR, ROAS.•Optimized shopping comparison site in holiday ramp-up to increase clicks and conversions to lead to record-breaking one-month performance for client spend at $2.7M one month.•Averaged $5M spend per month in book of business focused on market makers in… Show more • With Yahoo Search Marketing, grew accounts with keyword expands, account optimizations, Share-of-Voice analysis, competitive analysis, quarterly business reviews. Drove toward client objectives including target CPC, CPA, CTR, ROAS.•Optimized shopping comparison site in holiday ramp-up to increase clicks and conversions to lead to record-breaking one-month performance for client spend at $2.7M one month.•Averaged $5M spend per month in book of business focused on market makers in automotive, retail, entertainment, education, and finance verticals. Via direct relationships and top-tier Los Angeles agencies. •One of two Account Managers (out of 30) to achieve yearly revenue goal and earned Yahoo! Super Star award for excellence. •Spearheaded leading-edge display and search campaign into Latin American country. Led to new revenue of $100K/month. Achieved 12% growth in new customer leads.•Closed client with value-driven pitch to deliver new client in employment vertical. Achieved 8% CTR and 5% conversion rate in test, resulting $50K/month commitment. Show less

Orange County, California Area

•Collaborated as team member to analyze client businesses and make strategic recommendations to clients with a focus on top-line growth. •Client list includes Microsoft, Gap, Alaska Communications, Siemens, Raytheon, and M&T Bank. •Primary contributor of research and editorial to A.T. Kearney’s “The Future of Bay Area Jobs: The Impact of Offshoring and Other Key Trends” regional economic impact report analyzing local outsourcing trends and the impact on the local economy for the Bay… Show more •Collaborated as team member to analyze client businesses and make strategic recommendations to clients with a focus on top-line growth. •Client list includes Microsoft, Gap, Alaska Communications, Siemens, Raytheon, and M&T Bank. •Primary contributor of research and editorial to A.T. Kearney’s “The Future of Bay Area Jobs: The Impact of Offshoring and Other Key Trends” regional economic impact report analyzing local outsourcing trends and the impact on the local economy for the Bay Area Council Economic Institute. Show less

Ba, Spanish And International Studies

Activities and Societies: Varsity Football, Student Government, Study Abroad Spain, Tau Kappa Epsilon Fraternity Graduated with honors.

Mba, Marketing & Management