I help software CEOs turn intention into direction.In a world of bottom lines, measurable outcomes, and key results, a word like intention can seem squishy. It certainly doesn’t fit nicely on a chart.But the world has changed. Today, your intention is your competitive advantage.Consider the tools we now have at our fingertips. Today, everyone can see and experience, first-hand, that the more clearly you express what you want, the more quickly you get positive results. If you can write it, you can have it.This is an inspiring time. It’s also the right time to step back, revisit what you set out to build, and then turn your intentions—for your company to be different, understood, and necessary—into direction for your teams.

Supporting the President in my final year on the Board.

Our 75th year as an independent ski area. Voted #1 in the East by the readers of SKI magazine: https://www.skimag.com/ski-resort-life/top-20-resorts-in-the-east-2024/Worked to fulfill the mission of the Cooperative and further our progress against our Strategic Plan, including: GM goal-setting and support, external GM mentorship, shareholder approval for capital improvements, and succession planning for the Board.

Led the team that delivered the 2022 revision to the Cooperative's Strategic Plan.

Acquired by Bain Capital.EDB provides enterprise-class software and services for PostgreSQL, the world's favorite open source database. I led the in-house and agency teams that rebuilt EDB's front-end for a new audience: developers. These folks expect to be spoken to clearly, to see proof, and to try before they buy. This was a big shift for the company, and bad guesses and long release cycles just wouldn't do, so we integrated user experience research into our design and development process and sped up releases from every few weeks to multiple times a day.On the brand side, I led the development of a new tagline—Power to Postgres—that positioned EDB at the center of the Postgres movement. Also led brand development and UX research for EDB's new cloud database-as-a-service offering, BigAnimal.

Acquired by DiscoverOrg, February 2019.ZoomInfo is the world's leading b2b data company. I led a handful of strategic initiatives to grow and protect the business, including a self-service API for developers, a portfolio of data verification programs, and brand research and development.

After Cloudant was acquired by IBM, I built and led the developer advocacy team for IBM's flagship cloud data offerings. Our job was to inspire ambitious developers, data engineers, and data scientists to build data-driven products using the open source technology in our portfolio. We shared content and code all over the internet and at conferences around the world. On the brand side, I created our tagline—Open for Data—that highlighted our focus on open source data services, our emphasis on data portability, and our commitment to stay open and online 24/7/365 for our users.

Acquired by IBM in 2014.Led product design and creative direction for this category-creating database-as-a-service offering, built on top of open source Apache CouchDB. Along the way, I created the tagline for Cloudant—Build More, Grow More, Sleep More—that highlighted Cloudant's appeal as a scalable backend for ambitious developers and their fast-growing applications.

PostPost was the first personalized search engine for Twitter. Other search engines at the time mined the noisy public feed, but PostPost was all about signal—our results were from the people you followed. Got some great press and some killer word-of-mouth. David Carr's (NYT) coverage brought so many new users so fast, we tipped over.

Left big agency life to incubate startups inside a smaller agency, including PostPost.com, SpeedBilly.com, and SmallCanBeBig.org. Developed non-profits and bigger brands, too—Boston Teacher Residency, Merrill Lynch, Tishman Speyer, and TomTom.

AdAge "A-list,"​ Forbes "Top 10,"​ and FastCompany "Most Innovative" agency.

Web application, site, and brand work for various small and non-profit clients.

Led the design and development of rehabmanager.com, a tool physical therapists used to create multimedia home exercise programs for their patients, and to monitor patient compliance between office visits.