Brad W. Ong Email & Phone Number

Los Angeles

I lead a marketing and creative agency and serve multiple roles including executive leadership, chief creative officer, and senior/C-Suite client management. Working along side studio executives and Chief Marketing Officers, The Equinox Group offers full-service strategic marketing and creative services to help their customer's grow their brands to their fullest potential. Uniquely positioned as the perfect balance of strategy AND creative, The Equinox Group serves brands of all sizes and in all industries including Disney, Paramount, Universal, Mattel, Dole, J.D. Power, Hasbro as well as start-ups. We also help celebrities and non-profits with brand extensions and strategic positioning work. Do-gooders game-changers and disruptors welcome!

New York & Los Angeles

Developed marketing strategies for several divisions of Viacom including MTV Global/International, Nickelodeon and Nick Movies. MTV NETWORKS INTERNATIONAL , GLOBAL BRAND SOLUTIONSSpearheaded strategic sales and marketing efforts to enhance long-term brand solutions to top advertisers across Viacom and MTV Networks cable channels globallyWorked closely with international regional offices to create custom advertising solutions that could deliver against advertisers goals and generate incremental revenue for the companyDeveloped custom creative promotions that worked across networks including VH1, Comedy Central, MTV, Nickelodeon, and Digital PlatformsPioneered first global digital sales portfolio and closed first international multi-property sale Partnered with international territories and MTV Networks domestic to leverage resources and provide global solutionsNICKELODEON, NEW BUSINESS DEVELOPMENTDeveloped strategies to bring new advertisers to the network. Targeted potential advertisers with custom solutions that would entice them to engage Nickelodeon media platforms to achieve their business goals. Was company's first west coast marketing executive and closed first deals in that region for automotive, casual dining, and health/beauty categories. PARAMOUNT PICTURES/NICK MOVIESCollaborated with Paramount Pictures marketing to secure promotional partnerships for Nickelodeon branded movies.Worked closely with ad sales and marketing to leverage partnerships across media channels.Worked with studio executives in film marketing strategy and positioning.

Greater Los Angeles Area

Developed promotional strategy for key tent-pole filmsTargeted brands that creatively aligned with franchise themes and negotiated promotional partnership deals to exchange film marketing assets for media to support film openings and off-set movie marketing budgetsWorked directly with filmmakers to understand creative qualities of film and recommended brands that would enhance the movie positioningManaged media plans and brand managed the way film assets were used for marketing purposes

Burbank, California

INTERNATIONAL MARKETING (1995-1997)Worked with international regions (Asia, Europe, Latin America) to ensure all marketing and creative needs were met. Developed the divisions first Global Marketing Conference where entire company leadership met in Burbank to fully understand The Walt Disney Company business units. GLOBAL BRAND DEVELOPMENT (1995-1997)Developed the company's first global brand profiles for Mickey Mouse and Winnie The Pooh. Worked with regional offices to execute plans. GLOBAL LEADERSHIP AND ORGANIZATION DEVELOPMENT (1998-2000)Helped start a new department that was responsible for developing the company's first leadership development curriculum. Curriculum included management training, orientation, and leadership development. Worked on a task-force to develop company's performance management system and developed all marketing materials for global roll-out.LICENSING, MARKETING, AND RETAIL DEVELOPMENT (2000-2003)Led all marketing and retail activities for largest division of Disney Consumer Products (hardline). Worked with category management to develop marketing strategies. Key accomplishments include the launch of Disney Color (paint), Disney Home, Disney Baby, and Food. Worked closely with CPG companies to develop launch strategies for major product launches with large advertising budgets (Kellogg's, Coca-Cola, Hallmark)Worked with retailers to develop cross-promotions, product launches, and compelling in-store retail statements. Retailers included Walmart, Target, Home Depot, Bed, Bath & Beyond, Kroger, Party City and Babies R Us. Developed the division's first e-commerce strategy and online boutiques for Disney Baby and Disney Party.

Marketing And Business Strategy

B.A., Communications

Activities and Societies: Bobcats, President, Order of Omega

Basic, Advanced