Brad is a Director of Marketing with strong analytical skills necessary to determine the effectiveness of current marketing strategies and future business development. He efficiently optimizes the many different marketing channels that the company has invested in, both online and offline.His experience in various forms of Internet Marketing results in an in-depth understanding of the various channels to promote web properties and attract customers. Brad understands the importance of creating quality content that is appealing to consumers yet optimized in ways that search engines understand and prefer while striving to create user-friendly, easily navigable, and pleasantly laid out website designs.Data-driven, Brad is an Analytical Marketer with a large knowledge base of interpreting website analytics in determining the effectiveness of site performance and marketing campaigns, while identifying improvement areas. He is seasoned in slicing data in the most appropriate manner to reach an end goal, including the measurement of offline campaigns such as national TV ads to determine effectiveness.Brad has in-depth experience in Email Marketing with a strong understanding of various strategies and their ability to generate revenue. He excels in designing email programs that reach customers' inboxes with messages that are more relevant to them and their preferences.As a Project Manager with exceptional communication skills, Brad increases success by responding to the project needs in a fast, friendly, and professional manner by tapping into his strong organizational and multitasking skills. He also has a history of suggesting business model improvements and areas of focus due to previous experiences promoting and designing web properties in a multitude of industries.He is a Volunteer Coach/Instructor for a variety of youth sports and enjoys working with kids in the community to positively impact them through the power of personal and team-oriented growth.Specialties: multichannel marketing; email marketing; analytics, project management; national TV advertising; SEO and content management/strategy; youth enrichment through sports