Brad Pécot Email & Phone Number

Lafayette, La, Us

- Oversees all online advertising channels, including but not limited to: email marketing, search engine optimization, website design/creative, pay-per-click marketing, social media marketing, and more.- Implements all marketing efforts and ensures their effectiveness, including budget management, ROI analysis, awareness of the bottom line, etc. Constantly monitor existing marketing efforts and research new ways to increase customer base.- Extremely well versed in Google Analytics with a strong understanding of how to build customized reporting and slice up data in a way that uncovers areas of improvement and opportunity.- Experience with planning, designing, and developing national TV ads for the purpose of direct response and brand building. Also knowledgeable on how to best track the effectiveness of TV campaigns through online analytics and how to determine the best times and slots for optimal results.- Heavy part of website design/usability, ensuring that the website has the best possible chance to convert visitors into customers. Constantly analyzing multivariate A/B testing to ensure the best user experience and road to conversion.- Ensures that traditional marketing efforts such as radio, television, print, etc. geared towards the Golfballs.com Retail Center are effective in driving foot traffic into a brick-and-mortar environment.

Lafayette, Louisiana, Us

- Managed client's web projects from inception to completion to ongoing maintenance, performing all project management responsibilities, including interacting with clients on a daily basis- Marketing Manager implementing and overseeing client's Internet marketing campaigns, including on- and off-page search engine optimization, pay-per-click management, e-mail marketing, detailed client reporting and more- Qualified Google AdWords Professional, daily managing clients' SEM (search engine marketing) accounts including pay-per-click advertising, search engine optimization, copywriting, directory submissions and more- Experience with the following content management systems: Magento, WordPress, OS Commerce, Volusion, Joomla, Drupal

Houston, Tx, Us

- Led team of marketing professionals and account managers with everyday process implementation and improvements- Daily managed clients' search engine marketing accounts including pay-per-click, search engine optimization, copywriting, website design & more- Qualified Google AdWords Professional; Extensive experience using pay-per-click advertising with Google AdWords & Yahoo Search Marketing- Experience using Omniture Site Catalyst and Google Analytics to improve client's site performance and marketing campaigns

Lafayette, La, Us

- Contributed to various Internet marketing activities including e-mailing marketing, adding product content, affiliate marketing and more- Managed company's eBay presence from beginning-to-end- Managed out-of-stock inventory- Customer service representative

Tampa, Fl, Us

- Excelled in every front-of-house position, including front-of-house manager, trainer and headwaiter- Learned how to multi-task in a super fast-paced environment