Brad Pennefather, Cpa

Brad Pennefather, Cpa Email and Phone Number

SVP Chief Sales and Customer Experience Officer @ Pacific Blue Cross
Vancouver, BC, CA
Brad Pennefather, Cpa's Location
Greater Vancouver Metropolitan Area, Canada
Brad Pennefather, Cpa's Contact Details

Brad Pennefather, Cpa work email

Brad Pennefather, Cpa personal email

About Brad Pennefather, Cpa

Dynamic executive leader with a diverse industry background. Specializes in building high-performance teams and leveraging SaaS principles to enhance customer experiences. Demonstrated success in transforming B2C and B2B organizations through innovative marketing and sales strategies, disciplined processes, advanced analytics, and talent development.

Brad Pennefather, Cpa's Current Company Details
Pacific Blue Cross

Pacific Blue Cross

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SVP Chief Sales and Customer Experience Officer
Vancouver, BC, CA
Website:
pac.bluecross.ca
Employees:
544
Brad Pennefather, Cpa Work Experience Details
  • Pacific Blue Cross
    Svp Chief Sales And Customer Experience Officer
    Pacific Blue Cross
    Vancouver, Bc, Ca
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  • Ps&Co Brand Studio
    Managing Partner, Datalab
    Ps&Co Brand Studio Mar 2022 - Present
    Vancouver, British Columbia, Canada
    A revenue architecture division within PS&Co, leveraging data-driven strategies and streamlined processes to employ transformational acquisition and retention tactics. Our MarTech expertise and analytical approach empowers brands to scale and achieve their objectives
    View
  • Canucks Sports & Entertainment (Cse)
    Vice President, Membership Experience And Business Intelligence
    Canucks Sports & Entertainment (Cse) May 2018 - Mar 2022
    Vancouver, Canada Area
    Executive lead responsible for planning, sales, membership success, and advanced analytics, contributing to 57% of the organization's revenue.
    View
  • Canucks Sports & Entertainment (Cse)
    Coo, Esports (Interim),
    Canucks Sports & Entertainment (Cse) Sep 2020 - Feb 2022
    Vancouver, British Columbia, Canada
    Accountable for the Seattle Surge (Call of Duty) and the Vancouver Titans (Overwatch), overseeing fan development, team operations, content, league relations, and sponsorship.
    View
  • Canucks Sports & Entertainment
    Senior Director, Corporate Partnerships And Marketing
    Canucks Sports & Entertainment May 2014 - Apr 2018
    Vancouver, Canada Area
    Championed the strategic direction and executor for sponsorship sales and marketing while spearheading leading a team responsible for marketing projects, campaign development, and data-driven fan intelligence initiatives.
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  • Bcaa
    Director, Member Experience & Sales
    Bcaa Oct 2011 - May 2014
    Burnaby, Bc
    Led sales and service strategies, boosted net income, and implemented innovative service metrics systems, contributing to significant business growth and improved member experience.
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  • Canucks Sports & Entertainment
    Business Development Consultant
    Canucks Sports & Entertainment Dec 2010 - Jul 2011
    Vancouver, Bc
    Seven-month contract assignment responsible for developing the brand sponsorship strategy and working with cross functions in implementing processes and systems to support the strategy.
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  • Anheuser-Busch Inbev
    Regional Director, Bc
    Anheuser-Busch Inbev Jul 2008 - Nov 2010
    Vancouver, British Columbia, Canada
    As the General Manager of BC, led multidisciplinary teams across sales, marketing, finance, and HR, driving business growth and maintaining full P&L accountability.
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  • Anheuser-Busch Inbev
    Director Channel Marketing
    Anheuser-Busch Inbev Jan 2007 - Jul 2008
    Toronto, Ontario, Canada
    Strategically managed a $60M marketing budget across diverse channels using lean principles and Six Sigma methodologies, driving customer mapping and communication tools to optimize brand programming and customer marketing initiatives.
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  • Inbev
    Marketing Manager
    Inbev Jan 2006 - Jan 2007
    Led a team that developed and executed brand solutions for key accounts and project management for channel programming.
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  • Labatt Breweries Of Canada
    Senior Manager Financial Planning Analysis
    Labatt Breweries Of Canada Jan 2004 - Dec 2005
    Led a team responsible for P&L reporting, market intelligence, planning, forecasting, CRM, and data management.
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  • Labatt Breweries Of Canada
    Sales Operations Manager
    Labatt Breweries Of Canada Jan 2001 - Dec 2003
    Vancouver, British Columbia, Canada
    Led a team responsible tech sales process and performance tracking and category management.
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  • Coca-Cola Enterprises
    Category Management Group Manager
    Coca-Cola Enterprises Mar 1998 - Dec 2000
    Coquitlam, British Columbia, Canada
    Led a team responsible for retail category management, customer planning, monthly reporting, market share analysis, and competitive research in Western Canada.
    View

Brad Pennefather, Cpa Skills

Strategic Planning Management Strategy Leadership Sales Management Sales Operations Marketing Strategy Marketing Sales Brand Management Crm Business Development Business Strategy Competitive Analysis Team Leadership Forecasting Sales Process P&l Management Marketing Communications Marketing Analytics Cross Functional Team Leadership Six Sigma Trade Marketing Advertising Budgeting Customer Relationship Management Key Account Management Product Marketing Business Analysis Guest Service Management Social Media Marketing Managerial Finance Strategic Financial Planning Financial Reporting Operations Management Employee Engagement People Development Execution Of Business Plans Strategy Execution Management Accounting Coaching Budgets New Business Development

Brad Pennefather, Cpa Education Details

Frequently Asked Questions about Brad Pennefather, Cpa

What company does Brad Pennefather, Cpa work for?

Brad Pennefather, Cpa works for Pacific Blue Cross

What is Brad Pennefather, Cpa's role at the current company?

Brad Pennefather, Cpa's current role is SVP Chief Sales and Customer Experience Officer.

What is Brad Pennefather, Cpa's email address?

Brad Pennefather, Cpa's email address is bw****@****ail.com

What is Brad Pennefather, Cpa's direct phone number?

Brad Pennefather, Cpa's direct phone number is +160436*****

What schools did Brad Pennefather, Cpa attend?

Brad Pennefather, Cpa attended Winning By Design, Hubspot Academy, Cornell University, Chartered Professional Accountants Of Canada (Cpa Canada), Lean Six Sigma Canada, University Of Victoria.

What skills is Brad Pennefather, Cpa known for?

Brad Pennefather, Cpa has skills like Strategic Planning, Management, Strategy, Leadership, Sales Management, Sales Operations, Marketing Strategy, Marketing, Sales, Brand Management, Crm, Business Development.

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