Brad Pfeffer Email & Phone Number

Cyberport, Hong Kong, Hk

Develop(ed) and launched first 3rd party sellers digital shopping platform solution targeting European and American Brand Managers enabling one-stop service for brand placement across 20+ Asian 3rd party digital shopping websites. Lead up to 25 development personnel located in Hong Kong, Mumbai, Pune, and London. Articulate customer experience and facilitate customer-focused culture.EXECUTIVE LEADERSHIP / CUSTOMER-CENTRIC CULTURE: Partner with internal personnel to improve current and deliver new offerings. Develop vision and strategies for sales and customer support efforts, product development, and related internal operations.NOTABLE MERCHANTS / BRANDS: Instrumental in developing accounts with strategic brands including: - Ted Baker - Bonmarche - THG - The Entertainer - Mothercare - MatchesFashion.com - Harrods - VELCRO - many other well-known international brands.TEAM LAUNCH: Defined roles and led hiring for technology team (Solution Architect, SW Engineers, QA Engineers) to launch team. Grew team from zero to 25+ in 8 months. Achieved retention rate of 92%.PRODUCT STRATEGIES & ROADMAPS: Teamed with Sales, Marketing, and SW Development to develop platform strategies, roadmaps, software release cadence, and go-to-market plans prioritizing merchant/brand customer experience (CX).CLIENT SOLUTIONS LEADERSHIP / SALES SUPPORT: Assist Sales with strategic accounts and personally develop rapport with customer decision-makers. Articulate potential of solutions and define technology performance KPIs.MSX – MERCHANT SERVICES EXCHANGE: Introduced platform/marketplace as one-stop-shop to brands/companies for APAC region. MXS acted as proxy to manage all content, bids, and shipping across all APAC countries - appearing seamless to ANIMALL customers.

Led 40 employees across eastern Asia and India to develop and support sporting goods consumer sales platform with focus on Asia generally and mainland China specifically. In first 2 years, became largest specialty sporting goods retailer in Asia with 85% of Asian hockey sports equipment market. Reported to CEO. Member of Executive Team.TECHNOLOGY LEADERSHIP & NEW BUSINESS MODELS: Partnered with founders to develop new business models meeting changing demand patterns and regulations. Led development of technology platform and offerings to support business model.CROSS-JURISDICTION LEGAL FRAMEWORKS / RISK MANAGEMENT: Collaborated with HK and Mainland China attorneys to develop legal frameworks and cross-jurisdiction contracts. Incorporated technology changes to meet regulations and manage risk.CUSTOMS INTEGRATION / FLUID REGULATORY ENVIRONMENT: Instituted monthly review process with attorney and technology teams to assess evolving regulatory environment and develop/implement technology updates and solutions.LOGISTICS COMPANY CONNECTIONS: Designed system backend automatically connecting with multiple logistics companies and accepting orders in any language, region, and currency.COACH DISCOUNT PROGRAM: Developed program enabling players using coach’s code to receive discounts and paying coaches commissions – eliminating competition and creating coach vested interest in directing players to Panda Sports eCommerce sites.

Milpitas, Ca, Us

As Technical Sales Engineer and first employee outside of USA, initiated/led efforts to open markets and establish channel partners in Greater China (Mainland, Hong Kong SAR, Macau SAR, Taiwan) Japan, Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, and India. Drove expansion APAC as company grew from 30 to 1000+ employees. Recognized as company-largest revenue generator.NOTABLE APAC CLIENTS: Alibaba, Tencent,Baidu, JD (China) | Rakuten (Japan) | Symantec (India) | and FedEx (Singapore).STRATEGIC PARTNERS: Instrumental in creating APAC partnerships with: - Dell - HP - IBM - Lenovo (China) - Supermicro - MicrosoftMARKET OPENINGS: Opened Southeast Asian (SEA), Australia and New Zealand, and India markets.INTERIM APAC SALES ENGINEERING MANAGER: Nominated to act as Interim Sales Engineering Manager to train and mentor technical presales team targeting the largest market, Mainland China.

Supervised internal, client, and consulting resources to deliver first Hosting/Managed Services model (outsourced) in Hong Kong. Developed technical strategy for software, hardware, maintenance, and support. Managed System and Software Engineering teams. Grew from ground up to service with 240 Databases, 26 Mailbox Servers, 42 Transport Servers, 48 Client Access Servers, and more than 1000 disks in 6 years.FASTEST HOSTED EXCHANGE ENVIRONMENT: Architected fastest and most sophisticated, fully virtualized Hosted Exchange environment in Hong Kong supporting more than 1.2M users by 2010.STATE OF THE ART MICROSOFT CRM SERVICE: Designed deployed state of the art, flexible hosted Microsoft Dynamics CRM service, enabling fully virtualized shared, partially dedicated, and fully dedicated models supporting 210K users.