Brad Philips Email & Phone Number

New York, Ny

At Play The Ghost I over see and manage all branding and content being produced for marketing, pr, advertising as well as all social media platforms. I have designed all things from apparel, album artwork, logos, live performance visuals, etc. I am responsible for coordinating tours and shows, tour management, new release plans and campaigns, event promotions and forecasting album and single drop dates. The fun part about working for Play The Ghost is I also get to produce and write music as well.

Greater New York City Area

• Founded and created pop culture podcast.• Show writer/producer• Increased episode downloads with creative new segments and strategies.• Using data analytics to use best practices to drive traffic and increase downloads & streams.

New York, New York

• Implemented and elevated email marketing by 90% as well as providing monetary revenue in under six-months. • Implemented, developed, produced and host of Headlines & Heroes daily podcast. Created & executed show, marketing strategy, and audience growth. • Re-engaged more than 40% of of dead subscribers.• Developed new programs to curate new exclusive content engaging current and unique followers.• Collaborated and Designed creative elements in production of mobile app. • Worked alongside clients to curate tailor made marketing elements and strategies for global recognized brand development. (Jetsmarter, Cadillac, Grey Goose, etc.)• Demonstrated knowledge of graphic fundamentals, typography, and communicated ideas to designers based on client and brand identity. • Lead and oversaw projects from concept to completion.• Presented a strong working knowledge of brand development, expert design, and creative strategies. • Directed creative team with strong and efficient leadership. • Created creative copy for marketing campaigns, website post, and social media.

Greater New York City Area

· Doubled subscription list in first 6 months.· Led all creative and design on rebranding campaign which included a newsletter, website, advertising decks, and comprehensive brand-identity package.· Introduced and implemented referral ambassador program.· Increased advertising revenue 133%· Worked alongside clients to conceptualize marketing elements and strategies for global recognized brand development. (Crunch, HBO, WeWork, etc.)· Demonstrated knowledge of graphic fundamentals, typography, and communicated ideas to designers based on client and brand identity.· Programed newsletter layout and website.· Presented a strong working knowledge of brand development, expert design, and creative strategies.· Directed creative team with strong and efficient leadership.· Created creative copy for marketing campaigns, website, advertising, and branding materials.· Sports & Entertainment writer for daily newsletter and posts.

Greater New York City Area

• Designed and produced customized apparel for special marketing campaigns for Jordan Brand activations including 2016 NBA All Star Weekend events in Toronto, Jordan Brand Classic Basketball Tournament in Brooklyn, NY and Space Jam 20 year anniversary. • Oversaw and trained event staff on customization machines like direct to garment printers, embroidery machines, sublimation printing, and heat presses. • Customized apparel for “Nike and Jordan Brand influencers,” such as entertainers, promoters, musicians and media.

New York City, New York

• Design graphics for multiple marketing platforms, including event layouts, visual content decks, logos, and customized development, such as Nike Zoom Camp, Nike Go Skateboarding Day, Facebook Automotive Show, Nike Women: Road to Toronto, Nike 45 Grand’s Email Marketing Campaign.• Collaborate with internal account team and clients, advising them on design style, format, print production and time schedules, resulting in successful product packaging, consumer experience, production efficiency, and overall successful marketing campaigns. • Cultivate creative ideas during brainstorm meetings with colleagues, and stay current with marketplace trends in order to provide educated recommendations for concepts, designs and strategies, which resulted in taking on more responsibility for large-scale projects.• Develop concepts, graphics and layouts for product illustrations, company logos and web sites.• Manage client proposals from typesetting through design, print and production.• Review final products, provide edits and changes, as well as collaborate with vendors to ensure deadlines are met.

Boise, Idaho Area

• Led the development and implementation of two dealership marketing plans, including planning and coordinating events, such as themed parties and charity events, managing and developing marketing budgets, monitoring expenditures and utilizing scoring reports.• Evaluated and analyzed marketing promotion results to assess the promotion’s effectiveness, resulting in improvements on event production cost, attendance, and an increase in monthly sales goals.• Directed and coordinated advertising and promotional spot announcements, press releases and direct mailings.• Created and oversaw media communications, including television and radio spots, and print advertising. (Marketing Manager/Event Coordinator cont.)• Collaborated directly with Parr Moto, a marketing and retail operations agency, in developing an in-depth understanding of the operational and performance metrics for the company.• Managed testing and measuring of marketing initiatives, showing results such as 92% social media growth, 50% increased younger demographic sales, elevated consumer experience, and community outreach.• Developed and managed strategic SEO and SEM tactics to drive online traffic and gain leads, resulting in increased sales online and in-store, increased event attendance and increased younger demographic targeting.

Boise, Idaho

• Developed concepts, graphics and layouts for product illustrations, company logos and web sites.• Managed client proposals from typesetting through design, print and production.• Assisted with day-to-day operations of running a successful sports franchise. • Created and implemented unique sports marketing campaigns to promote the team as well as their partners. • Assisted sales team with prospecting potential clients, sales calls, and client meetings. • Brought in large corporate sponsors and developed creative ways to cross promote both the team and sponsor to the community. • Created, designed and implemented social media campaigns and content. • Assisted with special themed nights to drive attendance for Stampede games. Designed in game uniforms for special event games.

Las Vegas, Nv

• Designed apparel for a street-wear boutique at Cosmopolitan Hotel in Las Vegas. • Created designs with the Adobe suite, Photoshop, Illustrator software. • Presented apparel decks and met deadlines on time.• Researched trends and culture via blogs, web sites, trade shows and various events.

Greater Los Angeles Area

• Designed customized apparel for special marketing campaigns, including the re-launch of the Nike shoe from “Back to the Future,” to fund Michael J. Fox’s Parkinson’s Foundation, Kobe Bryant signature line, the launch of Nike+, the partnership of Apple and Nike shoes, NBA All Star Weekend events and U.S. Open Surfing competition.• Implemented the customization program for in-house design, including a variety of designs of shirts, socks, jerseys and packaging.• Elevated customization retail sales from 5% to 85% over a 3-month span. • Customized apparel for “Nike influencers,” such as entertainers, promoters, musicians and popular people, utilizing their personal style and upcoming events. • Traveled to high-profile events to design and market shoes for NFL, basketball and skateboarding shoes.

Greater Los Angeles Area

Minneapolis, Mn