Leading the marketing function for Shaype Group, a financial technology company that has been increasingly recognised as the enablement partner of choice by Financial Institutions (FIs) needing to deliver transactional capabilities and world-class customer experiences across new or existing product sets.

The future of finance does not start and end with digital banking, but the seamless integration of these services into any customer journey.We have built a platform to rapidly embed financial services into any business. Our technology and product teams bring together experience in high-frequency trading from the leading edge of the hedge fund industry and the latest innovations in payments services.We started with a vision to create a faster, better, and more embedded financial & payment system, one that connects all types of businesses, large and small, finance and non-finance based, digital and physical, and one that integrates and embeds payments and banking options into the heart of your product offering giving your customers a seamless experience.Shaype™ delivers this in an extraordinary way - cost effective, SaaS cloud-native offering with flexible modules that are market tested and ready-to-go. By building a pure microservices architecture accessed by a universal API adapter, Shaype ensures flexibility and speed-to-market with an “always-modern” platform that removes technological debt from your legacy systems at your own pace, freeing the resources of your business to focus on what you do best - customer engagement and satisfaction.Through our universal API adapter and pure microservices architecture, Shaype can sponsor your business into Visa (as a Visa Principal Partner), issue cards, provide full processing and program management as well as providing access to the Australian payment rails (NPP and DE). Shaype provides, accounts and BSB, onboarding/KYC modules, digital wallets and tokenisation, real-time fraud monitoring and data & recs.Contact us at bizdev@shaype.com to get in touch

We are an Australian fintech company that is building world-leading digital infrastructure from the ground up to provide Australians with a new mobile-first money solution that is fit for modern life.

Reporting to my five-year-old daughter Olivia, I was responsible for strengthening our Dad-Daughter bond, ensuring she had a healthy diet, building lots of LEGO with her, swimming and sports, school related transportation logistics and thoroughly enjoyed every single minute of the opportunity to be a full time school Dad for a few months.

Reporting to the Executive Director, Marketing, I led the Office of Channel Marketing that was responsible for the delivery of Digital and Performance Marketing, Audience Acquisition, Campaign Management, Website Management, Social Media and Call Centre Marketing and Customer Care across the university.My office was also responsible for the operation of the Adobe Experience Cloud products and experiences as they moved from being deployed in project phases to BAU.I was also the Offer and Enrolment project lead that was responsible for leading the virtual team across various marketing and student experience teams to deliver our personalised offer experience that has resulted in growing commencing undergraduate enrolments by 16% YOY, reversing five straight years of declines in an overall declining market.

Reporting to the Head of Customer Relationship Marketing and Digital, I led social media marketing and customer engagement for the Westpac Group, Australia's second largest company and one of the world's top 20 banks by market capitalisation. During my time at Westpac Group we delivered a number of social media firsts in financial services both in Australia and globally, greatly expanded and improved our social customer care and won two consecutive "Best Use of Social Media" awards in the Australian Banking and Finance awards.

Reporting to the Regional Marketing Director APAC/JP/MEA I led the digital marketing and community engagement strategy across Australia and New Zealand, South East Asia, Japan, the Middle East and Africa for Electronic Arts, the world's leading interactive entertainment company.In partnership with Regional Digital Operations Manager and Regional Communications Manager, we led our Newsroom virtual team to transform our digital marketing, social media and brand communications through data driven marketing, innovative experiential events and outreach, influence engagement and implementing an agile operational methodology

Reporting to the Regional Digital Marketing Manager, then Regional Marketing Director, I managed the social media marketing, community engagement and CRM marketing for Electronic Arts in Australia and New Zealand, South East Asia, Japan and Africa.During this time I grew the social media followers for EA's brand from less than 20k to over 2 million and was the APAC, Japan and Africa lead on the global franchise brand channels which had a combined audience of over 13 million people. I also transformed the CRM strategy and execution that led to raising open and click through rates by over 25% while we double the volume of communications sent across nine territories and four languages.

Reporting to the IT Manager ANZ for Microsoft IT, I was responsible for the day to day maintenance and completing upgrade projects of the internal IT infrastructure for Microsoft in Australia. This was the official part of my role as the Regional Site Engineer. A few key projects were being on the project team for the Activity Based Working project across Microsoft Australia's offices including the flagship Sydney refit and the Virtual Brand Office Server roll-out not only across Australia, but due to my expertise I deployed VBOS across many offices globally from San Francisco to Shanghai all from my desk in Sydney.The "Microsoft IT Guru" part came when my responsibilities were expanded to manage the IT infrastructure and be the lead technical demonstrator for the Microsoft Sydney Executive Briefing Centre where I completed many demonstrations and presentations on why and how Microsoft "does IT", Microsoft Surface and even the occasional Xbox demonstration. I always got introduced as "our IT Guru" and the name stuck!

Reporting to the Communications Director, I was responsible for evangelising the Microsoft Connected Entertainment Experience to consumers, retail partners and press through blogs, forums, experiential events and directly to key retail staff and journalists.

Reporting to the Regional Director ANZ, I managed the technical, events and demonstration support team for Microsoft’s Entertainment and Devices Division that delivered world class event support, community engagement and product evangelism for major Microsoft product launches, press and consumer events

I demonstrated Microsoft gaming and home productivity products to retail partners and consumers, assisted with the setup of major events and provided user IT support to the MS Home and Entertainment Division in Australia