Brad Powers Email & Phone Number

New York, Ny

12Th Night Capital is a family office that provides specialized debt financing and advisory services to emerging middle market and private companies.

Partnered with Susan Miller, creator of the award-winning Wow! Wow! Wubbzy! series, to found a company developing apps and games based on this well-known content. Created several highly-successful apps focusing on early childhood literacy, and positioned Cupcake Digital to lead the way in the exponential growth of children’s mobile storybook and game apps. Through Cupcake Digital, all subsequently produced apps have achieved a top 10 rating on Amazon, as the result of innovation and workflow process implemented since company's founding.Innovated proprietary app-engine and methodology to more effectively develop and introduce our apps from conception to completion. Expanded apps to multiple platforms in anticipation of dropping switching costs for customers and platform competition. Led localization effort to adapt apps to multiple language environments, or single-language markets. Employed past experience to lead CDI to standardize with Common Core Curriculum State Standards in 47 states.

NASDAQ: COYN

New York, Ny

Chief Marketing Officer at nationally-accredited, distance learning university. Led decision-making through numerous changes in online presence, adapting and innovating leading strategy amid expanding era of social media and online engagement with content. Captained initiatives to effectively synergize online course structure with emerging methods of online marketing, achieving substantial improvements in student loyalty and return use among customers. Headed development initiatives to apply education to new markets and environments where immediate educational results were needed by individuals and professions adapting to economic shifts.

Revitalized and repositioned the marketing organization of Atrinsic from a delining business of mobile and LEC (local exchange carrier) billing to consumer facing lifestyle and entertainment products.Transformed company focus to successfully execute the acquisition and enhancement of Kazaa a subscription based music services, overseeing all branding, product customer acquisition and retention functions. Grew customer base from 20,000 consumers to over 100,000 while driving down customer acquisition costs, decreasing customer churn and increasing lifetime value. Implemented customer service and sales call center operations, re-organized media and creative team, while leading over 120 people across 3 offices and time zones (New York, Canada and Australia). Formed and managed partnerships with all major music labels, created contests and promotions with each label, formed distribution and product enhancement offering partnerships with AMC, Lowes, Simplexity and Affinion. Streamlined operations of the marketing organization to increase time to market and media productivity while centralizing companywide key performance indicators, reporting systems and operational flow.

New York, Ny

Founded Active Response Group and established it as a top three player in the online lead generation space. Grew organization from 4 employees and under 1 million dollars in sales to over 50 employees and 35 million in sales with a 20% EBIDTA margin.Managed all aspects of strategic direction, growth and product offerings. Worked with investment bankers RBC Daniels and AdMedia Partners to secure two rounds of financing while also completing the acquisition of a display ad network and a mobile marketing provider.Responsible for forming the strategic relationships with such firms and brands as AOL, Adversiting.com, Value Click, Prospectiv Direct, T-Mobile, Columbia House, Philip Morris, Moen, Glaxo Smith Kline, Gerber, The Heatford, Grey and UM.Successfully negotiated Active Response Group’s sale to CAVIS Acquisition Corporation in 2009.

Founded an email and marketing firm specializing in direct to consumer brand communications. Guided the technology development of an email, viral marketing and performance tracking and optimization platform that facilitated the firms marketing execution. Developed sales organization, crafted campaigns and marketing initiatives for fortune 5,000 clients, including Microsoft, Petersons Thompson Learning, Meow Mix, Marriot, Sterling Jewelers, Inc., The Smith & Wollensky Restaurant Group, Zone Perfect and Town Sports International. Maintained and grew client relationships and budgets year after year from under zero to over 12MM in billings 2004, before leaving to start Active Response Group.

Developed Curl Friends, a line of hair care products catering to women with curly hair. Created product positioning, brand architecture, online customer acquisition and lifetime value model. Developed online customer acquisition and retention strategies growing customer base to over 30,000 in under two years. Worked talent management agency for celebrity stylist endorsement. Coordinated and worked with national distributors for off line in store product placements. Facilitated the sale and transition to CP Baker and Company in 2003.

Built the marketing organization for a direct mail order company of high-end cosmetics. Created brand positioning, advertisements and marketing campaigns that took company from under 12,000 consumers to over 250,000 consumers. Negotiated partnerships and advertisement placements with national radio and magazines outlets. Oversaw monthly catalog and promotional mailing development, merchandising and distribution. Implemented order entry and management program, call center scripting and operations and database analytical systems to increase average order size and cycle for customer segments, using a proprietary RFM algorithm (Recency, frequency monetary value). Sold interest in company in 2001 to a private investment group.

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