Brad Puhacz Email & Phone Number

Executed profitable development of branded business for brokers, specific key retailers and managed accounts within specified geographic areas including development and achievement of distribution goals and successful management of assigned accounts.• Educated designated sales agency (Broker) with information on products in order to exceed and achieve sales and spend quotas.• Developed sales agency annual account plans and promotional programs staying within spend goals.• Negotiated and sold in omni channel promotions, pay to stay programs and events to targeted accounts.• Managed account forecasts and promotional plans in Exceedra in order to direct broker expectations to include: pricing analysis, distribution grids, and market intelligence and shared internally.• Generated and analyzed data, both IRI and Point of Sale for use in fact-based selling strategy.

Rhode Island And Massachusetts

Executed and drove company strategy and priorities for 9 in-store sales partners to ensure achievement of monthly/quarterly sales objectives and attainment of merchandising and distribution objectives; actively led innovative retail initiatives to increase sales and volume by effectively leveraging in-store relationships.• Strengthened RSV/Consumption by 15%, or $14M, verse target in 138 accounts by working with my team to build and maintain relationships with key decision makers in all accounts and create value with propositions.• Overachieved key company product initiatives by 3% year to date that drove revenue, share growth and consumption by executing customer business plans and selling in incremental displays.• Maintained knowledge of products, pricing, services, market dynamics and communicated retail opportunities to the team.• Conducted regular sales meetings to communicate/motivate sales personnel and foster team dynamic that promoted growth and acceleration• Directed innovative retail initiatives to increase sales and volume by effectively leveraging in-store relationships• Maximized store data to develop specific measurable goals for In-Store Partners leveraging the PDCA methodology

Providence, Rhode Island Area

Planned, forecasted, and implemented promotional plans for 8 regional retailers and 2 distributors with a combined revenue of $10.7M. • Increased account sales by 10% by attending trade shows, conducting business reviews with buyers, holding brokers accountable, and ensuring speed to shelf on all innovation.• Developed accurate monthly forecast to remain within -/+10% threshold to maximize supply chain efficiencies.• Tracked and analyzed customer data using a variety of data sources to deliver insights and action plans for improvement.• Secured 3-year contract for 2 SKUs at every front-end register at a 13-store account in the Midwest, eliminating main competitor.• Cultivated and led 3 field service representatives in satellite markets to achieve key performance indicators (KPI’s).

Providence, Rhode Island, United States

Directed 5 account managers, 235 accounts in Massachusetts, and Rhode Island with $16.8M in revenue, 2.8M in case volume, and $6.3M in dead net gross profit (DNGP). Held account managers accountable for execution of marketing plans and programs to ensure company’s revenue goals and objectives were met.• Established and implemented strategic plans which improved net and gross revenue and increased market share.• Educated, trained, and developed team, increasing DNGP by $111K.• Cultivated relationships with key decision-makers, including center store managers, store managers, grocery managers, and store owners, which boosted sales volume and points of interruption throughout accounts.• Drove revenue growth and new product innovation by training qualified sales professionals through effective techniques.• Prepared 2 account managers to be promoted to district sales manager roles by coaching key role responsibilities and preparing the associates for interviews.

Providence, Rhode Island, United States

Maintained appropriate inventory levels to ensure each account had correct brands and packages to meet account’s consumer demographics. Utilized salesforce automation (SFA) to inform customers of sales history and opportunities.• Managed 80 accounts and exceeded sales volume by 10% with incremental cases on display and product availability.• Established customer relationships while increasing sales by selling incremental displays, equipment, and promotional programs.• Communicated with team members regularly, helping maximize efficiency of distribution center.• Achieved company priorities related to new and current product penetration in outlets, utilized suggestive selling techniques and current statistical data.• Coached and supported fellow team members on strategies to maximize space and improve sales within assigned accounts, resulting in overall total revenue growth on routes.

Bachelor Of Science - Bs, Foodservice Systems Administration/Management

Associate Of Applied Science, Culinary Arts And Related Services