Develop and oversee execution of marketing strategy through long term marketing campaigns and programs that support the growth of American National's annuity products and life, home, and auto insurance. Procure market research on customer needs, competitive landscape, and market share potential to create a comprehensive strategic marketing plan that supports specific KPIs. Secure annual budgets, allocating segments to individual projects while forecasting expenses during execution. Provide direction to Creative and Operations teams via kickoff and status meetings. Review, adjust, and present results from programs and campaigns to leadership and other key stakeholders. Develop content for field staff to educate them on developing strategic marketing plans for their business. Stay up to date on company's legal and compliance policies and procedures to ensure projects are executed accordingly.

Oversee brand development, marketing strategy, SEO, and online customer acquisition. Manage team of creatives to ensure a cohesive brand image and marketing plan across our traditional and digital presence. Support team of outside sales reps by fulfilling creative requests, providing marketing and social media training, and event planning. Deploy bi-monthly print and digital catalog. Manage CMS and eCommerce platforms.

Upheld brand standards of Salon Service Group and usmooth while maintaining a continually fresh and consistent image across varying media from print, web, and motion graphics. Oversaw branding through execution and leadership of key stakeholders. Executed duties to create and deploy bi-monthly print and digital catalog ranging from 32–40 pages. Led and trained a photography team to produce high-fashion photography and video. Organized and planned events to support company and clients.

Oversaw branding and graphic needs for publications, website design, photography, and televised show. Taught photography and design courses to student groups.

Was responsible for designing dynamic covers and eye-catching Community pages for telephone directories distributed throughout the nation. Communicated with various city and county stakeholders to insure accurate information for each book.