Bradley Roberts Email and Phone Number

My role focuses on B2B and Brand Paid Marketing

• Launched and managed a comprehensive digital marketing program from the ground up, driving enterprise digital transformation strategy in the FinTech space. Successfully built platforms, streamlined processes, and optimized first-party data, product information, and asset management capabilities to achieve 1300% increase in Funded Loans. • Implemented a B2B Lead program leveraging AI-powered SFMC for our FinTech SaaS solution. By analyzing vast data to optimize campaigns, we boosted efficiency, reducing cost per lead by 60%. This success exceeded company expectations by 75%.• Led the development of strategic partnerships within the social media and programmatic advertising space, resulting in an 88% boost in brand awareness and 40% improvement in conversion rates.

• Established the foundation for RMI's Retail Vertical practice, building a comprehensive framework for best practices across SEO, shopping feeds, affiliate, email, and analytics, leading to 100% client retention and billing growth of 333%.• Led a team of 10 digital marketing professionals, driving YoY revenue growth of 88% for a portfolio of accounts where we invest more than $150 million in paid search, display, SEO, content development, social, shopping feeds, and remarketing. Successfully implemented a new project management system that improved team efficiency by 20% and mentored team members, leading to a 15% promotion rate.• Cultivated strong, collaborative relationships with clients at all levels by fostering open communication, actively listening to their needs, and proactively seeking feedback. Successfully resolved conflicts through effective negotiation and maintained a 95% client satisfaction rating.• Clients included: Carhartt, Spanx, Office Depot, Havertys, Floor & Décor, Lands’ End and Carter’s. • Charged with building trust and collaborative relationships with clients at appropriate levels to safeguard health and wellness of the relationship as well as ensuring the agency is exceeding client expectations. I sat on the Agency Council of all our largest retail brands.

Allconnect was a leading multi-channel marketplace that simplifies the purchase of services for the connected home by providing an online process that allowed consumers to transfer Utilities, Internet, Cable/Satellite TV and other services when moving residences or trying to save on their monthly expenses. Allconnect was acquired by Red Ventures in 2016.• Spearheaded Direct Marketing channel strategies (SEM, SEO, CRM/email, display) for Allconnect.com and affiliate sites, driving a 45% increase in leads for a $35 million annual budget. Optimized branded acquisition strategy through data-driven insights, leading to a 10% reduction in cost per acquisition.• Managed Direct Marketing P&L via automated product reconciliation (50%-time reduction), boosting GAAP revenue by $8 million and accelerating time-to-market by 20%. Led a $5 million revenue-generating email campaign and improved product profitability by 50% through cost-saving measures.• Member of the Senior Leadership Team (SLT) and reported directly to the CEO.

360i was an award-winning digital agency specializing in search engine marketing, social media, mobile marketing and web design and development. 360i was acquired by Dentsu International and is now known as DentsuXGroup Account Director • In my 9-year career at 360i, I held several positions rising from an Account Supervisor role to Group Account Director. The focus throughout my tenure was working on growing our business, adding new lines of business, and improving our client relationships through Trusted Advisors methodologies. • As a GAD, I played a crucial role in cultivating strategic partnerships, guiding the agency team in the seamless execution of impactful digital marketing campaigns. By ensuring top-tier product quality and timely delivery, I fostered a sense of client trust, bolstering our reputation for dependability. • Managed a team of 10-18 people, focused on developing skills of the team to exceed client expectations, gain trust, and prepare them for their next level position. Account Director/Account Supervisor • Created and implemented strategic and multi-channel marketing plans to meet client goals with a marketing budget of $85M+. Developed trusting relationships with our day-to-day team members, their colleagues as well as Senior Management within their organizations. • Built and maintained strong relationships with customers, identifying and developing new opportunities to grow the business.

KnowledgeStorm was a technology media company that provides online content and brand advertising related to the information technology industry. B2B - Account Manager • Managed client expectations, monitored performance, and was responsible for strong client retention.• Uncovered additional sales opportunities and successfully grew the KnowledgeStorm customer base. • Strategic Planning and Development of effective SEO and SEM strategies that drove traffic and bolster conversions that helped grow small businesses revenue over 100% annually.

Sportmart was a "Big Box" sporting goods retail company headquartered in the suburbs of Chicago. It was acquired by Sports Authority in 2003. Responsibilities:• Grew store sales by 225% ($8M to $26M) over 4 years.• Transformed team performance by developing a comprehensive staff development program, resulting in a 20% increase in profitability and a 50% reduction in employee turnover.• Reformed customer service practices through innovative training initiatives, achieving the company's lowest "Shrink Results" and earning the "Highest Customer Satisfaction" award for three consecutive years.