Brad Rosenthal Email & Phone Number

Broken Arrow, Ok, Us

Toledo, Ohio, United States

As Vice President of Sales, Marketing, and eCommerce at Bostwick-Braun, I lead strategic initiatives that blend traditional sales channels with cutting-edge digital platforms to drive significant business growth. With a focus on digital transformation, I have spearheaded the implementation of innovative eCommerce strategies, CRM-driven marketing automation, and optimized product information management processes. These efforts have not only enhanced operational efficiency but also boosted online revenue, improved customer engagement, and empowered a sales team of over 75 high-performing individuals.Bostwick-Braun, a company with over 160 years of history, is a leading hardware and industrial distribution business. As part of the executive leadership team, I’m responsible for the transformation and integration of our sales and marketing functions. Our goal is to elevate Bostwick-Braun’s market presence and support our customers across a diverse range of industries. Through data-driven marketing strategies that leverage SEO, paid search, and social media, I ensure that we not only meet but exceed our market and sales targets.In this role, I foster a culture of collaboration and innovation, aligning business objectives with customer needs to deliver sustainable growth. Whether through the development of eCommerce platforms managing 175K SKUs or designing incentive programs that motivate our team, I am committed to driving both top-line revenue and long-term brand strength.

Tulsa, Oklahoma Area

As Director of Marketing for BlackHawk Industrial, I directed the traditional and e-commerce marketing initiatives for this national industrial distribution company. I managed the marketing efforts of a company with over 400 suppliers, 1.7 million products, and a nationwide customer base. I was responsible for negotiating contracts and pricing with suppliers. As part of my category management responsibilities, I managed a group of over 200 suppliers.I directed the marketing department team, including traditional marketing, branding, email, SEO, SEM, and web content strategy for this organization. My efforts have positively affected BlackHawk Industrial's sales growth and web presence as a leader in the industrial tool distribution space.I was responsible for the communications efforts to a national sales team that distributed tool lines in the oil and gas, aerospace, firearm, and general manufacturing fields.

Tulsa, Oklahoma, United States

As President and CEO of Failsafe Hazmat Compliance, I wrote and established the complete executive summary, business plan, pro forma financials, and business presentation that generated a $2,000,000 investment group to develop and create this business. Additionally, as Product Manager, I direct the development, budgeting, and implementation of a highly niched software brand. I work with Failsafe's varied customer base in industries including Oil and Gas, Aerospace, Logistics, and Technology.Additionally, as Managing Partner leading the Marketing and Information Technology group, I created the software architecture, look, feel, and functionality of Failsafe's hazardous materials software. I documented the complex processes of hazmat regulations and designed the software workflow. I presented the information to a technical development staff and managed the implementation process.During my time at Failsafe I worked as a project management consultant for Navico and IT21 Solutions.

Tulsa, Oklahoma, United States

As Director of Internet Marketing and Technolgoy my responsibilities were to increase conversion of consumers within the Dollar and Thrifty Internet channels. Utilizing an arsenal of tools such as great design, usable workflow, targeted (individual) marketing, and a great team I was able to make positive advances complex software systems of a billion dollar revenue reservation platform.Notably I directed a creative staff of technologists and designers to build user friendly web sites, kiosks and other complex software systems. I worked to create an environment of channeled creativity that moved the team in consensus to impressive solutions.

Education record

Education record