Lifecycle marketing growth consultant focused on marTech implementations for clients

Took a personal growth gap year in 2018 traveling to South America, Central America, y Mexico.

• Lead weekly agile SCRUM development with engineering team on Tim Hortons Mobile App (iOS & Android) for Frontend/ Backend features to be developed, tested, and deployed.• Designed and rolled out Mobile App testing & QA process for sandbox and production releases, including:Coordinated and validated integration tests with fullstack & iOS/Android engineersDeployed test builds to internal alpha & beta testers through TestFlight & GooglePlay writing custom testing procedures and criteria needed to test and pass for each new build. Automated feedback from test groups for engineering and leadership via Zendesk, Google Sheets, and Zapier• Managed technical daily stand ups with 3 POS vendors for Tim Hortons and Burger King on development of software for receiving mobile orders managing timeline on deliverables and ensured their development had no technical or interpersonal roadblocks.• Created Mobile App release decks for executives with development accomplishments, updated gantt project roadmap, and current / potential roadblocks from vendors (POS, networks, payment processors), and internal (assets, restaurants).• Researched, designed, and helped implement Marketing Tech Stack for mobile ordering app including: Mixpanel, Facebook Analytics, Customer.io, Segment, and AWS Pinpoint.• Developed launch plan strategy for retaining cohorts of app users including: -Segmenting users based on acquisition source: Paid by channel vs Organic In-restaurant -Optimizing on-boarding sequence by analyzing drop offs along the funnel in MixPanel & Facebook Analytics. • Analyzed User app data from MixPanel and created 5-8 step funnel analysis for: on-boarding, cart to check out, adding payment method. Set up these dashboards for leadership.• Designed and rolled out Mobile App support feedback process including: Tableau dashboards/reporting, end-to-end feedback loops from customer to engineering, copy for all canned responses, and internal knowledge center for support teams.

Project manager for menu item master data system. Business expert in process and workflows for the system. Trained global divisions on system and enhancements when rolled out.

Analyzed marketing promotions to assess impact on sales, traffic, and gross profit.Analyzed customer transactions to gain deeper insight into customer purchasing behavior and identify correlates of offer types and customer spend.Created menu board A/B tests to quantify impact of promotional spots to optimize product and promotion placement.

Online media content provider of premium sports news, analysis, and fantasy products. Responsible for managing, marketing fantasy football draft kit product launch.Worked with marketing team to create a creative ad campaign to reach customers through organic on site adverts and a paid search engine marketing campaign. Performed affiliate ad AB tests, and compiled analytic reports on affiliate codes to optimize product landing page based on analytics, impressions, CTR, and purchases. Also managed inventory with warehouse supplier to mitigate variance in shipping and cost

Worked with a six sigma black belt on a process improvement in the emergency room at the University of Miami hospital. Used the DMAIC model to decrease variation in the disposition to dispatch flow chart of processes.

Collaborated with operations and marketing manager on inventory-related tasks.Provided critical help to team implementing inventory management system. Made initial counts on 13,000 unique products and created unique SKU’s for those products. Created product SKU’s, managed inventory levels, received new product shipments, and merged with existing inventory and online product pages. Become proficient in Fishbowl Inventory software.

Ran social media marketing campaigns on twitter and facebook, for company’s website sportsmemorabilia.com using timely and relevant keywords and hashtags. Used SEO techniques to increase websites page rank, product descriptions, and brand awareness. This was accomplished by generating and optimizing content via keywords, anchor text, linking to interior and exterior sites, product placement, and maintaining the website blog with timely and engaging sports content.