Brad Rucker Email & Phone Number

Greater Seattle Area

Verometrics LLC is a market research firm that specializes in member surveys and other research services to member-based, donor-based, or client-based organizations. We also conduct industrial and other B2B research. Although we can do, and have done, almost any type of research, we primarily operate in four core areas:TRADE ASSOCIATIONS: We help trade associations better understand their members: why they joined, why they stay or leave, their views on legislative issues, the products and services they need, challenges they face, and much more. We can dive deep into the membership psyche and that of specific membership segments.CASINO PLAYER SURVEYS: We help casinos leverage their player data by merging it with survey results to better understand what players want, how they make decisions, perceived strengths and weaknesses of your casino vs. competitors … all broken down by player groups like club tier, ADT, geographic location, visit frequency, and more. OTHER MEMBERSHIPS: People or companies join a membership organization because they expect benefits for themselves, for others, or for something they believe in. Members have high expectations, and we love working with membership organizations to help them meet and exceed those expectations. INDUSTRIAL SURVEYS: We survey manufactures or wholesalers or retailers to better understand how basic manufactured products are used and marketed. For example, we may survey furniture manufactures to find out what type of wood they use, how much they use, where they obtain it, problems they are having in their industry (from supply to labor to regulation) in order to help our client better understand what’s happening in a particular market. visit us at WWW.VEROMETRICS.COM

Provide market research project design, analysis, and management. The Field Company specializes in market research for trade associations and businesses in the forest products industry.In January 2014 The Field Company was merged with Essential Surveys to create a new company: Verometrics LLC

Essential Surveys provided market research to government agencies, membership organizations, creative agencies, and tribal casinos. In January 2014, Essential Surveys was merged with The Field Company to create Verometrics LLC

Sr. Project Manager for the Kitsap Telework Pilot Project, a state-funded exploration of telework, mandated to develop resources for employers and employees in Washington State that want to learn how to implement telework in their organizations. Data was collected through both primary and secondary research. Was principal designer of an online telework resource: www.teleworktoolkit.com.

Hypergrove is a software startup developing an XML application for the automated writing and abstracting of commercial and residential real estate leases. Brad provided extensive online research to develop terminology for a 10,000+ word real estate ontology. He also drafted various business documents, designed web pages, logos and other art, and tested software.

Brad co-founded ARCACO, a boutique research company that provided a variety of research services to credit unions and regional banks. A focus at ARCACO was helping these institutions improve the quality of customer service.