Brad Rusin

Brad Rusin Email and Phone Number

Vice President, Ecommerce @ Phoenix Leather Goods, LLC
Oswego, IL, US
Brad Rusin's Location
Oswego, Illinois, United States, United States
Brad Rusin's Contact Details
About Brad Rusin

Accomplished professional and dynamic leader with hands-on experience defining and driving strategic planning for mid-size companies. Thrives in collaborative environments with the ability to navigate ever-changing business needs, pivot quickly, and continuously drive profitability. Recognized for Subject Matter Expertise in Strategic Planning, Data-Driven Decision-Making, P&L Responsibility, Automation & Innovation, Revenue Generation, Team Development & Leadership, and much more.Digital Marketing – Ecommerce - Revenue Generation – P&L Management – Process Improvement & Automation - Strategic Planning – Sales Optimization – Data-Driven Decisions – Coaching & Mentoring – Global Markets – Negotiations - Business Development – Brand Management – Strategic Partnerships – ChannelAdvisor – Data Feeds - Data Science – Business Intelligence – Dashboard Creation – Shopify Plus – MS Office – Python – Google Analytics

Brad Rusin's Current Company Details
Phoenix Leather Goods, LLC

Phoenix Leather Goods, Llc

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Vice President, Ecommerce
Oswego, IL, US
Website:
phoenixleathergoods.com
Employees:
15
Brad Rusin Work Experience Details
  • Phoenix Leather Goods, Llc
    Vice President, Ecommerce
    Phoenix Leather Goods, Llc
    Oswego, Il, Us
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  • Phoenix Leather Goods, Llc
    Vice President Ecommerce
    Phoenix Leather Goods, Llc Jul 2021 - Present
    Bolingbrook, Illinois, Us
    Promoted to manage Marketing, Technology, and Warehouse Operations, in addition to overseeing IT, P&L management, and process improvements. Expanded executive leadership role to drive growth and sales channel optimization, including wholesale and third-party marketplaces. Led the growth of a newly acquired brand, generating 67% sales growth in year 1 and 152% sales growth in year 2 after declines of 20%+ each of the last 5 years under previous ownership.
    View
  • Phoenix Leather Goods, Llc
    Director Of Ecommerce
    Phoenix Leather Goods, Llc Dec 2015 - Jul 2021
    Bolingbrook, Illinois, Us
    Drive growth and optimization of all sales channels and third party marketplaces including Amazon, Walmart, eBay, and multiple international marketplaces. Manage 3 departments: Marketing, Technology, and Warehouse Operations. Develop and analyze key business and financial data from various channels to improve visibility and company profitability. Oversee IT infrastructure, departmental budgeting, and process improvement initiatives. Report directly to CEO and collaborate with strategic leadership team and key vendors to ensure goal attainment.
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  • Phoenix Leather Goods, Llc
    Digital Marketing / It Manager
    Phoenix Leather Goods, Llc Jun 2013 - Dec 2015
    Bolingbrook, Illinois, Us
    Plan and execute all marketing decisions for a leading online clothing accessories retailer selling through 2 webstores and 10 third party marketplaces including Amazon and eBay. Merchandise and promote products across a variety of online channels. Influential member of company’s leadership team, working collaboratively with owner on key initiatives spanning strategic planning, business planning, marketing, sales, vendor management, cost reduction, and finance. Lead and direct a joint team of marketing and IT specialists.
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  • Spring-Green Lawn Care
    Marketing Business Analyst
    Spring-Green Lawn Care Oct 2012 - Jun 2013
    Plainfield, Illinois, Us
    Focused on customer loyalty/retention and analytics. Assessed the marketing, operational, and service level performance of 70+ independent franchises in 26 states to increase value, grow revenue, and reduce churn. Established franchises in new markets and provided direction to franchise owners in business operations setup, online/interactive marketing campaigns, and customer relationship management/reporting tools.
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  • Spring-Green Lawn Care
    Marketing Manager
    Spring-Green Lawn Care Oct 2008 - Oct 2012
    Plainfield, Illinois, Us
    Drove and led online marketing initiatives spanning 70+ franchises in 26 states, encompassing email and online/social media. Oversaw and managed franchise Pay Per Click (PPC) marketing campaigns and search engine optimization (SEO) efforts. Managed, staffed, and coached a national franchise call center team.
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  • Spring-Green Lawn Care
    Franchise Business Consultant
    Spring-Green Lawn Care Mar 2007 - Oct 2008
    Plainfield, Illinois, Us
    Primary point of contact for franchise owners on all aspects of business operations, from startup, pricing, and compliance to branding, marketing, website development, reporting/analytics, and customer loyalty.
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  • Family Service Agency
    Marketing / Special Events Coordinator
    Family Service Agency Nov 2004 - Mar 2007
    Drove visibility and revenue-generating initiatives for non-profit with 4 departments: Big Brothers Big Sisters, Center for Counseling, Children’s Advocacy Center, and Senior Services Center. Coordinated and supervised project committees comprised of interns and community volunteers.
  • Mardi Gras Lanes
    Marketing Director
    Mardi Gras Lanes Jun 2000 - Nov 2004

Brad Rusin Skills

Email Marketing Franchising Analytics Digital Marketing Sem Google Analytics Interactive Marketing Marketing Strategy Franchise Marketing Seo Marketing E Commerce Social Media Customer Acquisition Lead Generation Customer Retention Content Marketing Direct Marketing Web Analytics Social Media Marketing New Business Development Brand Loyalty Strategy Online Marketing Customer Loyalty Web Marketing Search Engine Marketing Market Research Ppc Multi Channel Retail Online Retail Online Marketplace

Brad Rusin Education Details

  • Northern Illinois University
    Northern Illinois University
    Marketing
  • Northern Illinois University
    Northern Illinois University
    Marketing

Frequently Asked Questions about Brad Rusin

What company does Brad Rusin work for?

Brad Rusin works for Phoenix Leather Goods, Llc

What is Brad Rusin's role at the current company?

Brad Rusin's current role is Vice President, Ecommerce.

What is Brad Rusin's email address?

Brad Rusin's email address is bj****@****aol.com

What is Brad Rusin's direct phone number?

Brad Rusin's direct phone number is +163041*****

What schools did Brad Rusin attend?

Brad Rusin attended Northern Illinois University, Northern Illinois University.

What skills is Brad Rusin known for?

Brad Rusin has skills like Email Marketing, Franchising, Analytics, Digital Marketing, Sem, Google Analytics, Interactive Marketing, Marketing Strategy, Franchise Marketing, Seo, Marketing, E Commerce.

Who are Brad Rusin's colleagues?

Brad Rusin's colleagues are Holly Swiderek, Katie Benshoof, Ashraful Islam Sohag, Jim Miller, Melissa Kittoe.

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