Slate Digital is a leading name in professional audio, renowned for our authentic analog-modeled DSP software plugins and best-selling microphones and control surfaces in the US. Trusted by top recording artists and engineers worldwide, we prioritize affordability, user-friendliness, and accessibility for all audio enthusiasts.

The Advisory Council is comprised of thought leaders in marketing, technology, venture capital, data science, human resources, and other key industries. This multidisciplinary team helps conceptualize ways to enhance the symphonic experience for long-time patrons and make the Symphony more attractive and accessible to new and emerging audiences.

I offer forward-thinking CMO leadership and provide custom plans to plot the shortest path to growth. Areas of expertise include brand strategy, competitive analysis, product-market fit, roadmap planning, customer acquisition, and conversion rate optimization.Past and present clients include:SALESPEAK.AI - Marketing strategy for this AI-driven platform that fully revolutionizes the B2B sales process.FANDOM - Marketing lead on a new product launch for the world’s largest entertainment & gaming fan platform that serves over 350 million users a month.MOTOR TREND +: TEN (Acquired by Discovery Communications) - Marketing lead for the launch of a new SVOD service. Rapidly scaled subscribers/revenue for a successful exit.JUKIN MEDIA (Acquired by Trusted Media Brands) - Acting Head of Marketing for industry-leading multi-platform network focused on user-generated video content that drives 180+ Million Fans and 3+ Billion Monthly Views.QUALCOMM – Digital marketing, branding, social media, and PR consultant for the Snapdragon processor.INTEL - Brand marketing consultant for the new line of Ultrabook PCs with Intel Inside. CLEARPLAY - Fractional CMO for this industry-leading filtering service that lets viewers watch family-friendly versions of the TV shows and movies they stream.AUDIOSOCKET - Marketing lead for this music licensing platform that makes finding and licensing great music simple. CHAIFLICKS - Head of marketing for SVOD service featuring the best in Jewish and Israeli entertainment.BIGGIE BILLBOARDS - Head of marketing and eCommerce for Biggie Billboards, the world's only billboard that is 100% custom-made for your car or truck.NOWCOM - Acting Head of Marketing for DealerCenter, which is an industry-leading B2B SaaS platform for the automotive and financial services verticals.SPHERO - Marketing and licensing consultant for the first robotic ball that is controlled from a smartphone or tablet.

The World's Top Customer Experience, Employee Experience and Enterprise Learning Communities.Key Achievements:* Drove over a 75% increase in annual revenue YOY* Winner of Inc. 5000 and 100 Fastest Growing Private Companies in the Bay Area awards (2022)* Grew active email subscribers by 100%* Increased organic search traffic by 91% YOY

Key Achievements:* Drove over a 300% increase in annual revenue* Grew traffic from 100k uniques to over 3M uniques a month* Increased organic search traffic 400% Year-Over-Year* Grew active email subscribers 1200% Year-Over-Year

Built marketing & business development teams, developed brand positioning and drove customer acquisition for this mobile banking startup. Lead ROI based marketing functions and develop strategic partnerships.Key Achievements:* Exceeded plan and drove customer acquisition to 400% of goal for 2015* Achieved a top 10 rank position in both the App Store and Google Play

Hallmark Movies Now, formerly known as Feeln, is the leading family-friendly subscription-based streaming service. It is currently available on a wide variety of connected devices including mobile, tablet, and stream-to-television viewing platforms. Recruited to build marketing team, develop brand positioning and drive customer acquisition. Lead ROI based performance marketing functions across channels including SEM, SEO, Affiliates, Display, Social and Mobile. Key Achievements:* Optimized conversion funnel and drove a 10X increase in paying members over one year period* Developed strategic partnerships with Xbox, Roku, Crayola, Common Sense Media and Netgear to deliver 30 million+ free impressions.* Successfully launched iOS App that was featured globally by Apple and secured highly positive reviews from leading outlets that included CNET and The Next Web.* Enhanced UX by leading a redesign for desktop and mobile apps, as well as launching a recommendation engine. * Led market research project to successfully position company within subscription video streaming space.

Progressive record of achievement in managing global marketing activities, including product marketing, PR and channel marketing. Oversaw branding strategies and channel specific programs while managing a multi-million dollar budget with full P&L responsibility. Key Achievements: * During first 12 months increased gross revenue over 300% vs. the previous fiscal year * Managed the development and marketing of branded flash games, Facebook/iPhone apps and product websites, including the well-received release of the Formula One App, F1 2009. * Leveraged viral/social flash game driving 300,000 downloads for “DiRT 2” during a three week campaign. * Launched digital marketing initiatives that consistently outperformed site average by over 100% for key metrics such as CTR, CPC and CTA. Campaigns received critical acclaim from Adweek, IGN and Gamespot.

Provided high-level brand and marketing strategies for more than 30 gaming titles across multiple genres, including licensed entertainment, action/strategy, sports and music. Effectively managed 10 individuals across multiple departments and oversaw a multi-million dollar budget with full P&L responsibilityKey Achievements:* Spearheaded marketing campaign for music-based products that resulted in a 30% increase in sales. * Oversaw marketing during a period of record growth for the company.* Developed digital marketing initiative resulting in a 500% increase in marketing leads.

Recruited to negotiate multi-million dollar agreements with sports associations such the NFL, NBA, MLB and NHL. Established strategic alliances resulting in millions of impressions and media value. Key Achievements: * Signed high profile athletes such as Allen Iverson, Jason Giambi and Brian Urlacher. * Forged mutually beneficial partnerships with blue chip brands such as Coca-Cola, Exxon/Mobile, Chrysler and Reebok, resulting over 100M impressions per year.

* Devised brand strategies for Disney, ESPN and X Games franchises. * Established the creation and execution of fully integrated marketing campaigns and managed business relationships with ESPN and key partners. * Launched new lines of sports products across multiple gaming platforms, driving sales for X Games and ESPN branded titles to more than $50M at retail.

* Developed strategic business plan for the interactive entertainment and toy categories; negotiated licensing deals, managed existing account base, and formulated marketing plans for all products. * Increased MLB royalty income from the interactive category by more than 200% in three years. * Pitched and signed five new partners resulting in licensed products for every viable gaming platform.