Brad Crabtree Email & Phone Number

Phoenix, Az, Us

Leading a team of marketing specialists, designers, and content creators to drive growth across the Cavco Homes brands.Responsible for marketing campaign management, field marketing, demand generation & lead nurture and sales enablement.

Paddington, London, Gb

Responsible for global lead generation and pipeline growth in N. America, Europe, and APAC. Aligns marketing, sales, and product teams for integrated marketing campaigns, events, and content strategies focused on acquiring and converting inbound leads.(Departed due to company layoffs)

Boston, Massachusetts, Us

Positioned the fast-growing startup as a market leader, driving business growth and product adoption. Collaborated across departmental stakeholders to manage an internal team and external agencies for demand generation, content development, lead nurture, and field marketing. (Departed due to company sale).• Managed all digital properties and go-to-market campaigns, messaging, and field enablement assets to bring a new product category to market, leading to 2.5X customer growth and 20X growth in order volume.• Launched "The National e-Ticketing Task Force" - the leading, non-government resource for championing the digital revolution in the construction industry. Combined PR, speaking and podcast tours, and digital marketing to rapidly build private and public sector membership base.

Directed revenue growth strategies for B2C/B2B brand including product marketing, messaging, customer experience, and content strategy across web, mobile and OTT platforms. Managed web, mobile, social channels, providing oversight to writers, designers, and external agencies in all marketing, automation, and acquisition strategies. (Departed due to COVID.)• Designed and executed GTM and customer acquisition and digital campaigns resulting in 3X revenue.• Implemented new demand generation and SEM/SEO/SMM strategies, boosting acquisition rate by300%, increasing CLTV by 150% while reducing churn by 85%.• Responsible for the social media and content teams growing accounts with 43k Youtube subscribers, 400k Facebook followers, and 90k Instagram followers.

Santa Barbara, Ca, Us

Responsible for all marketing campaigns and channels for Enterprise CRE SaaS platform for Asset Managers, Construction and Facilities Management, and Chief Engineers. Performed competitive analysis, persona creation, content management, and production of marketing and sales/field enablement collateral for traditional and digital channels, events. • Developed and launched nationwide product launch, leading team of writers and designers in web and email campaigns, content creation, events, and sales enablement collateral, resulting in over 200 high-worth clients over 18 months.• Managed cross-functional team projects, facilitating marketing, sales, and product development to craft provoking website content, emails, product collateral, video, and events.• Interviewed industry leaders, customers, and influencers for events, articles, white papers and industry-leading content.

Colorado Springs, Co, Us

Managed in-house specialists and external agencies through marketing and communications campaigns for wealth management office, retail and business banking, and lending. Coordinated end-to-end marketing campaigns and channels including web, mobile apps, email, social, OOH, direct mail, radio, and in-branch. • Led a comprehensive website, web banking, and mobile banking overhaul, including multi-channel marketing campaign promoting new consumer banking products, producing reduced costs and 2X profit per account.• Implemented and managed new CRM (Salesforce) and marketing automation (Marketo) platforms for lead nurture campaigns, lead scoring, customer onboarding, and communications.• Crafted successful launch strategy for new wealth management product, resulting in $120 million increase in assets under management in 6 months.• Managed all Wealth Management Office communications including monthly industry updates, investor reports, factsheets, webinars, email, and events.

Provided content strategy and planning for start-up marketing agency within Lifestyle, Health and Beauty, Food and Beverage and Sports industries. Subject matter expert on content and social media marketing, partnering with brand advocates, sports and social influencers to advance brand awareness, lead generation, and sales.• Created digital content campaign for national launch of Tuscan Sun Wines by Frances Mayes, working with industry and social media influencers, securing more than 33 million media impressions and selling over 19,000 bottles in the first month.• Educated stakeholders and clients on opportunities, best practices, and insights for marketing programs, collateral, sales, multi-channel B2B and B2C communications, and product and service development.

Managed the brand development, strategic planning and execution of all marketing communications programs, events, bookings and promotions for startup event ticketing and promotion platform and clients.• Online marketing management, social media & community development. SEM and Email Marketing. Reporting and Analytics• Guided the production of subscriber newsletters, media production, and digital display (B2C and B2B).

Managed a team of 10+ department heads covering creative, media, events, and community engagement. Served on the executive management team, providing leadership representation for internal mentoring programs, outreach, business networking, and events.• Managed national and international marketing and advertising, influencer networking, and bookings across business lines, resulting in sold-out events and high member retention• Designed and implemented an online video streaming platform to increase event sales, resulting in 2X event revenue and digital product sales.• Coordinated $5.5 million building renovation and fit-out project, creating state-of-the-art community and events center.

• Liaised between management and marketing, copywriting and education departmentsplus external studios and suppliers to meet promotional deadlines.• Managed wine and spirits cellar for product marketing, photography and design• Arrange distribution to tasters & writers, education events and parties• Responsible for receiving and distribution of stock

Masters, Internet Communications

Associate'S Degree, Practical Ministry