Brad G. Email & Phone Number

Raleigh, Nc, Us

Zurich, Zh, Ch

★ Led external communications and media relations in the U.S. for ABB, a global electrification and technology leader.★ Provide strategic communications counsel to senior global communications leadership and U.S. division presidents across robotics, electrification, process automation, and industrial automation. Led the country's media relations and crisis communications activities, coordinating closely with governmental relations, community affairs, and legal divisions.★ Launched the ABB x NASCAR Electric Vehicle Prototype and Innovation Partnership with global media, securing ABB's most extensive media coverage in the past decade and NASCAR’s most significant partnership announcement ever. — This launch led to 3.3 billion media impressions and $58 million in earned media (enough for eight Super Bowl commercials). This launch was featured in The Associated Press, Reuters, TIME, NBC News, CNN, CBS News, BBC, Sky News, Forbes, WIRED and many others.- Profiled the partnership at NYC Climate Week with Barron’s, Fox, Jalopnik and many others.

★ FBS focused on strategic media relations, public relations, media training, marketing, and planning for select national and regional clients in the technology, defense, entertainment, healthcare, CPG, and legal sectors. ★ Lead immersive media training, storytelling, and crisis communications planning seminars for national clients.★ Successfully managed media relations, thought leadership, and legislative strategies that extended an expiring legislative sunset for a significant entertainment organization – providing stability and predictability for the future.

Guildford, Surrey, Gb

★ Led the planning, development and execution of external communications related to cybersecurity, threat intelligence and financial services business in North America and Asia Pacific. Managed global third-party vendors and agencies. ★ Proactively engaged national, business and trade media to generated awareness of BAE Systems DI solutions and create media and sales content for targeted year-round placement. Organized media tours, deskside chats, news releases, video shoots and content campaigns.★ Developed thought leadership content, media guidance and speaking opportunities for executives. Provided direction and support to all media spokespersons in the global business, ensuring key leaders receive best practices training in media relations and crisis communications.★ Planned, supported, prepared and managed responses to media inquiries – including crisis and issue-related media and social media escalations and responses. ★ Earned media coverage included: The Wall Street Journal, New York Times, Associated Press, Reuters, Financial Times, The Economist, Washington Post, BBC News, Sky News, CNN, Bloomberg, WIRED and others.

Raleigh, Nc, Us

★ Aligned communication strategies and directed client accounts for a $50M nationally ranked public relations firm. Drove unified and effective campaigns for industry leaders through the coordination and contributions of 100+ team members. ★ Led the technology, public affairs, healthcare, higher education, governmental relations, media training and crisis communications practices. Media trained CEO’s and executives of Fortune 500 companies and taught local and regional non-profit leaders.★ Assessed clients’ mission and vision to develop and lead collaborative, full-scale, effective public relations, media relations, legislative, content and communications campaigns. Clients included: Lenovo, ABB, Saft (a division of Total), Höganäs, Locus Biosciences, Clancy & Theys, Pennington Biomedical Research Center, Teen Cancer America, Louisiana Film and Entertainment Association, and other industry leaders.— Delivered earned media results with placements in top tier global and U.S. media including New York Times, Wall Street Journal, Bloomberg, NPR, CBS, CNN, Fox News, WIRED, CNET, CNBC and others.★ Spearheaded internal/external and crisis communications for clients to achieve positive outcomes.★ Directed public communications and strategic activities to raise awareness and often, financial support.— Developed a PR/marketing campaign instrumental in raising $900+ million in capital for a biosciences/tech organization.— Led grassroots campaigns for the Louisiana Film Industry, stabilizing the industry and delivering $180 million in support

New Orleans, Louisiana, Us

★ Managed day-to-day regional, national and global public relations and crisis communications for GE Capital, Blue Cross Blue Shield of Louisiana, Louisiana Economic Development, Globalstar Satellite, Zatarain’s, Marucci Sports and other high-profile clients.★ Directed comprehensive research initiatives to develop a full picture of client/issue histories.★ Planned, implemented, and developed creative content to drive special events and initiatives.— Created and managed bottom-up communication and content plans, modifying strategies relative to achieving public relations success.★ Developed and delivered media training seminars for clients, including high-visibility executives and stakeholders for appearances on 60 Minutes, CNBC, CNN and CBS Evening News.★ Engaged expansive portfolio of industry contacts to secure earned media coverage for clients across leading international publications, including USA Today, Forbes, CBS, CNBC, FOX, ABC, NBC, Bloomberg, The Wall Street Journal, CNET.com, and WIRED.

Baton Rouge, La, Us

★ Oversaw day-to-day operations, special projects, events and content development for the local ABC affiliate, contributing superior and extensive industry expertise to deliver content decisions across platforms, including WBRZ.com.★ Managed all 100+ employees, and directed all editorial content, including breaking news/weather and special projects to fill 27+ hours of news per week. ★ Combined business and industry expertise with technology and marketing skills to develop social media channels, identifying and publishing information and stories in line with audience demand.★ Identified, recruited, and developed top talent, including reporters, photographers, producers, and production staff, including negotiation of benefits and position requirements to propel WBRZ-TV amidst a highly competitive environment.

Jackson, Tennessee, Us

★ Restructured a news operation that was losing market share into an Emmy-nominated news source.★ Assessed operations to identify productivity gaps and opportunities for improvement, and implemented sound solutions to streamline processes, reduce overhead, and improve news delivery.— Built a team of 60 full-time employees, managed $1.7 million news budget to deliver 25 hours of on-air and online news content weekly. Led all human resources initiatives for the department. ★ Restructured on-air talent and support staff to realign long-term communications strategies, driving uninterrupted content and news operations through major tornados and major weather events.— Earned recognition with the first Emmy nomination for the station for coverage of the Super Tuesday 2008 tornado that leveled the region.

Raleigh, North Carolina, Us