Directs product development and creative operations for largest calendar, planner and journal publisher in the world. Leads content creation and oversees photography curation for 800+ topic-specific product SKUs. Responsible for brand voice, product design, and quality standards. Oversees 100+ licensed products, partnering with entertainment, celebrity, automotive and fashion brands. Inspires optimal performance in employees by leveraging strengths, bolstering morale and acknowledging contribution.—Oversees product development. Develops new licensed and non-licensed brand extensions and product lines. Writes press releases, product descriptions, and marketing content. Creates product specifications and features. Outsources manufacturing in China, South Korea and Vietnam.—Led rebranding and redesign of all product lines, annual catalog and marketing materials, resulting in enthusiastic praise by top customers, and design awards from Calendar Marketing Association three years in a row. —Leveraged publishing technology to dramatically improve production speed and quality control. Doubled output and accuracy by leveraging Adobe InDesign, Apple Scripts and FilemakerPro to automate production. Relocated office location and built new creative team in Los Angeles, during first three months of employment. Maintained two workflows and schedules, while recruiting and hiring a new team, and building out new office space, during busiest production time of the year.—Empowered management and unified executive team after recommending and implementing ten-week leadership training for management team, including executive coaching. As a result, overall communication, cross-team collaboration and accountability improved.

Launched successful branding and marketing agency and publishing consultancy, during economic downturn, targeting small businesses and solo entrepreneurs. Provided strategic and operational consulting, as well as brand development, marketing strategy, website development, content and product development. Built audience and membership engagement programs, online and offline. Developed teleclasses, webinars, events, and speaking presentations to build business and customer engagement.—SingularCity: Consultant for new consumer online community, and magazine start-up. Implemented audience marketing strategy, subscriber database, and managed weekly e-newsletter.—Creative Age Communications: Worked with stakeholders to conceive, develop, and launch first major websites for beauty-based print publications.—Choice Magazine: Co-owner and publisher of magazine focused on the professional coaching industry. Wrote strategic business plan and budget and implemented subscriber marketing programs. Increased revenue-growth opportunities and partnerships.—Source Point Training: Developed business strategy, budget, branding, messaging, online community, audience engagement, social media, content marketing, website and webinars for start-up of coaching and leadership training company. Edited and published all marketing and training materials.—Dream University/Marcia Wieder: Created brand extensions and marketing strategies for popular inspirational speaker and author. Updated branding, relaunched website, launched events and increased content marketing by repurposing print content into series of e-books for major online marketing campaigns. Served as ongoing marketing consultant.—Inspired on Demand: Launched training company, delivering new business training to new coaches and other entrepreneurs. Co-wrote curriculum and co-facilitated training with business partner, while overseeing back-office functions and marketing.

Promoted from VP, Manufacturing to VP, Operations to Senior Vice President, Operations, with start-up technology publisher. Led creative, marketing, website development, production, manufacturing, audience development, and information technology. Managed $10 million operational budget and $6.5 million in list rental revenue. Reported to CEO.—Oversaw subscriber acquisition and retention efforts for 18 B2B publications, websites, and newsletters. Responsible for restructuring master database of 5MM names, managed list rental business, and email marketing efforts.—Built startup centralized design, production, and manufacturing departments to quickly absorb and integrate acquisitions. Hired 40 employees in first four months, trained staff, planned workspace/technology needs, and created processes and procedures.—Reduced costs $1MM annually by renegotiating email broadcasting services while increasing email marketing cross-promotion efforts.—Transitioned operations of ten acquired companies during two-year period while maintaining quality and on-time delivery.—Restructured website development department and established website advertising production systems to handle banner and email newsletter sponsorship for growing e-media business.

Responsible for corporate operations including creative, branding, manufacturing, production, classified sales, directory publishing, custom publications and facilities of a privately held, business-to-business publishing and conference company.—Reengineered creative, production and marketing departments, which bolstered reputation and performance.—Facilitated company-wide quality improvement and best practices program designed by General Motors.

Led audience marketing, production and financial management of San Francisco Focus magazine and KQED Books & Video.—Oversaw high-quality book, CD and video design, manufacturing and distribution, plus custom publishing.—Served as Publisher of KQED Programming Guide and special event/custom publications.—Supervised finance and directed division budgeting processes.