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General Manager and P&L owner responsible for the rapidly growing Custom Solutions business's commercial and operational performance.Led a high-performance team that rapidly grew sales and profitability of the business unit by implementing a defendable commercial growth strategy and transformative operational improvements.

Sales leader of newly formed key account team building strong relationships and business plans with C-level leaders across the industry.Developed strategies and joint business plans and leading team to strong results Increasing sales 20% annually within key account channel.

Responsible for all brand marketing initiatives with a primary focus on brand positioning and product strategy.

Primary objective was to position the brand for future growth by focusing on brand positioning and product development strategy.

Responsible for forecasting and sales analysis to help direct decision making and efficiently utilize resources.

Primary objective was to increase sell-through in designated accounts through relationship building, execution of marketing programs, and creative merchandising.