I founded Same Same But Different Music Festival in 2017. The festival itself has quickly become recognized as one of the next up-and-coming festivals in Southern California garnering attention from notable media outlets like USA Today which named Same Same But Different as it's Best Emerging Music Festival in 2020 and Festival Squad Magazine which declared the festival a "Must-Attend Festival" in 2022. In additional to the music festival each September, the brand Same Same Presents holds 20+ music events throughout each year in the San Diego, Los Angeles and San Francisco areas. Each year, SSBD Festival and Same Same Presents hosts thousands of people across many events that have created a community of like-minded people, not just average concert-goers. Expanding that community has been a sole-focus of Same Same But Different.