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Experienced and results-driven leader with over 10 years of expertise in commercial sales, strategy and enablement within the Beverage Alcohol industry. Known for cultivating high-performing, inclusive team cultures through accountability, collaboration, and a strong commitment to success. Proven track record in identifying critical business opportunities, driving revenue growth, and delivering exceptional sales performance. Adept at leading cross-functional teams, fostering an experimental mindset to drive innovation, and utilizing a customer-centric approach to enhance engagement and enable teams to perform their best. Skilled in developing and executing strategic initiatives to achieve business objectives and key results
Treasury Wine Estates
View- Website:
- tweglobal.com
- Employees:
- 2593
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Director Of Commercial Planning And Distributor StrategyTreasury Wine EstatesChicago, Il, Us
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Regional Sales Director, Midwest Region818 Spirits Jul 2024 - Present -
Regional Sales Director, MidwestCalabasas Beverage Company Jul 2024 - Present -
Regional Sales Director, Midwest RegionSprinter Spirits Jan 2024 - Present -
Senior Manager, Commercial Strategy & EnablementBeam Suntory Apr 2022 - Jan 2024New York, Ny, Us• Lead all aspects of Commercial Enablement for North America, including project management, concept ideation, creation, execution, and facilitation of strategic enablement priorities related to onboarding, career development, commercial capabilities, and annual training• Drive functional engagement to deliver strategic value with a focus on enabling our people to be at their best and grow their careers at Beam Suntory• Routinely engage with commercial partners to assess needs, uncover opportunities, and make strategic recommendations to our executive leadership team regarding the future of Commercial Enablement• Designed, developed, and delivered the first comprehensive, centralized, sales onboarding program for the US team, comprised of manager resources, e-learning, VILT, digital assets, and a new hire mentorship program• Completed a detailed review of role requirements, skillsets, and success criteria to develop Role Success Profiles for our North America Sales and Marketing teams to support career pathing and talent review conversations -
Senior Sales Manager (Wine & Spirits)Constellation Brands Mar 2020 - Apr 2022Rochester, New York, Us -
Sales Director, SpiritsColumbia Distributing Jul 2018 - Mar 2020Wilsonville, Oregon, Us• Responsible for the building and implementation of a completely new spirits sales division at Columbia Distributing• Handle the day to day sales operations of a $20M+ spirits business• Focused on accelerated sales growth against margin accretive items to drive mix improvement and enhanced supplier profitability • Manage a team of field sales representatives responsible for calling on over 2,500 accounts across the state -
Manager, Comercial Strategy & PlanningConstellation Brands Mar 2017 - Jul 2018Rochester, New York, Us• Managed and implemented national KPIs to drive sales growth and measure performance across Constellation’s national sales organization and distributor network• Contributed to the development of our Wine and Spirts Commercial Plan which outlines our organization’s strategic objectives for the year• Developed a consumer centric distribution strategy to drive growth across our portfolio by targeting accounts based on sales velocity and consumer demographics• Helped develop an integrated planning approach that streamlined collaboration between sales, marketing, trade activation, and national account teams
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Category Manager - West RegionConstellation Brands Sep 2016 - Feb 2017Rochester, New York, Us
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Category Manager - KrogerConstellation Brands Mar 2016 - Aug 2016Rochester, New York, Us• Served as a category captain and strategic partner to the adult beverage team, by utilizing industry leading knowledge and insights to build and manage shelf schematics using JDA and Apollo Space Planning Software• Responsible for delivering continual category growth and increased market share by employing a consumer centric strategy based on consumer buying behavior and retail performance data• Leveraged product performance results and category insights to assist with all assortment decisions at both a store and division level to optimize assortment and drive annual sales growth• Enhanced collaboration with regional sales team by building useful tools and reports to support distribution and execution efforts at the store level• Coordinated bi-annual wine and spirits resets by working collaboratively with distributor partners and store management to ensure each store is equipped to deliver the right assortment to its customers
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Category AnalystConstellation Brands Oct 2014 - Mar 2016Rochester, New York, Us•Manage Constellation’s new item set up process through cross-functional work with brand management and distributor networks to help deliver new items and drive incremental sales growth for the category •Leverage data, knowledge, and category insights to optimize efficient assortment for Kroger’s wine department •Assist with general reporting and scorecarding to effectively manage the category
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Associate Analyst - SalesConstellation Brands Jan 2014 - Oct 2014Rochester, New York, Us•Support Kroger Sales Team by resourcing relevant category and sales data from tools such as IRI, Spectra, Dunnhumby, and Market 6 to understand incremental opportunities for our brands•Contribute in collaborative team efforts to report out organizational performance metrics at the end of each period•Gather data to measure promotional execution across Kroger divisions and deliver useful insights to senior members of our team
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Brand Management InternThe J.M. Smucker Company May 2013 - Aug 2013Orrville, Ohio, Us- Assisted brand team by pulling key analytical measures to provide relevant information on category performance- Conducted in depth research on prevailing industry trends and delivered findings back to brand teams and seniormanagers-Worked with IRI and Siebel data to develop a tracker for the brand team to monitor a new item launch -
Remarketing InternKellogg Company Apr 2012 - Dec 2012Battle Creek, Michigan, Us• Conducted sales with several clients from across the country to liquidate product near expiration• Sold several hundred thousand dollars’ worth of product each week to minimize loss in the company• Established special promotions and built stronger relationships with key customers to execute sales• Helped the Remarketing Department achieve a record high quarter with over $8,000,000 in sales -
Office SupervisorWestern Michigan University Aug 2010 - Apr 2012• Carefully evaluated 200 employee timecards with the workforce database to complete payroll audits and ensure that all staff members were paid correctly each pay period.• Analyzed over $100,000 of inventory purchase invoices received on a weekly basis, to make certain that all costing and quantities shipped match that of the purchase order•Used skills and knowledge of spread sheets and databases to develop a simpler and more time efficient way of breaking down vendor inventory costs into separate purchase groups
Brad Taylor Skills
Brad Taylor Education Details
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Western Michigan UniversityFood And Consumer Packaged Goods Marketing
Frequently Asked Questions about Brad Taylor
What company does Brad Taylor work for?
Brad Taylor works for Treasury Wine Estates
What is Brad Taylor's role at the current company?
Brad Taylor's current role is Director of Commercial Planning and Distributor Strategy.
What is Brad Taylor's email address?
Brad Taylor's email address is br****@****nds.com
What is Brad Taylor's direct phone number?
Brad Taylor's direct phone number is (585) 678*****
What schools did Brad Taylor attend?
Brad Taylor attended Western Michigan University.
What skills is Brad Taylor known for?
Brad Taylor has skills like Leadership, Market 6, Powerpoint, Sap, Retail, Iri, Sales, Data Analysis, Market Research, Team Leadership, Facebook, Microsoft Office.
Who are Brad Taylor's colleagues?
Brad Taylor's colleagues are Ed Cooper, Luis Collao, Simon Wright, Gregory Hard, Sijie Leaw, Johnathan Bing, Fabian Moore.
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