• Lead communications and public relations strategy and execution for the Entertainment division and our roster of artists and partners.• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business goals within the Entertainment Field• Build and maintain key media relationships for the company and keep informed of all current industry news.• Pitched, networked and worked closely with the media, social and bloggers to optimize clients’ exposure.• Work with artist and partner teams to support their campaigns globally.• Prioritize media opportunities and create assets including press releases, internal communication and other supporting materials.• Executed on all projects with a high level of proficiency in a deadline-driven environment.• Spearheaded and managed cross-functional initiatives across departments to achieve business goals for bottom-line profits.• Maintained consistent growth in revenue and contribution margin within the department• Continued to manage robust Business Development Strategies• Led Operational team to create and roll out press strategies and coverage for all clients• Played a role in the development and presentation of new business efforts.• Maintained positive relationships with client organizations and seeks to continue to build an external network of contacts in entertainment industry• Continued learning of new technical concepts and solutions while communicating effectively to various audiences.• Created opportunities such as publishing, distribution, events and record deals for clients.• Work to find new opportunities to elevate the company’s profile through artist campaigns and initiatives, special projects and events.• Have strong strategic storytelling skills.• Booked Major Television Events: Macy's Day Parade, Dick Clark's -New Years Rockin’ Eve, BET Awards, Grammy Awards, VMA Awards and Emmy Awards

* Building a UK Press Team* Staffing a Office * Business Development for Clients * Delivery Full Press Campaigns for Music, Celebrity and Products

* Co- Head and CEO executed 22 years of running a staff to deliver press, social media and digital marketing campaigns, * Business Development: Clients Included: Mariah Carey, Trey Songz, Kevin Liles, Sandi Patti, African Children's Choir, Highline Ball Room, BB Kings, Blue Note, Stephen Baldwin (managed and press), Janice Dickinson (managed and press), Michael Lohan, Fuel, Zakk Wylde, Jack Savoretti, Roisin Murphy (managed and press), Savage Garden's Darren Hayes, Billy Gilman, Salt n Peppa, Fashion Designers: Malan Breton, Mimi Tran, Products: Cool Cat Beverage, Charity Beverage, etc. Broadway and Westend: Louise Dearman, Shoshanna Bean, Jai Rodriquez, among a host of others*Managing two offices NYC and London*Crossing over talent to the UK Market: Building teams of National Radio, Regional Radio, Touring Agents, Streaming Partners, Distributors, Digital Marketing, etc

Some of the Strategies of the Job include:● Manage and directly communicate with assigned roster of clients● Create, implement and manage strategic national publicity campaigns for artists,including television appearances, National Press and Events , etc.● Devise publicity campaigns designed to relay the artist's narrative and grow anaudience.● Manage and cultivate relationships with key decision makers/tastemakers across allmedia.● Manage multiple projects and relationships with external Marketing and PR companies.● Escort talent to television performances/photo shoots/events and effectively preparetalent and media for interviews and appearances.● Create and update all one-sheets, timelines, quote sheets, and any other project-relateddocuments● Create and maintain artist calendars - Collect and organize all artist assets (photos,artwork, logos, music, bio, etc.● Write, create and distribute pitch letters, press releases, and media rollout campaigns● Manage and submit all concert/event ticket requests to artists teams for press partners● Submit and monitor art or video requests to completion for any marketing assets needed(invites, posters, pseudo videos, etc.)● Conduct research, compile and analyze data, and create reports as requested● Work with and engage third party companies to create, quote, and manufacture anytools or campaigns needed for specific marketing initiatives (ex: promotional items) andoversee their deliveryArtist Included: Allison Moorer, Willie Nelson, Joe Nichols, Bering Straight, etc

*Worked across 17 Record Labels on their releases and creating marketing role out for top line artists and deploying these campaigns through the first digital retailer of its kind. *Executing Press Campaigns for the top line artists such as Mary Mary, Jessica Simpson, Creed, Plus One, Amy Grant, Michael W. Smith, Dixie Chicks, and others* Managed digital staff underneath me to manage relationships and release schedules of the volume of artists of the assigned 17 record labels

Working in the Press Department for a major faith based Children's Record LabelExecuted Marketing Campaigns for titles like Veggie Tales, The McCaughty Septuplets Lullaby Record to various plush toys and campaign rollouts

*Working across the brand to cross over and gain audience from the UK to the US. *Working closely with Capital Records in their JV deal with the Doc Marten music releases to the retail consumer* Managing the diary for Doc Marten Hair and Beauty Salon* Working across with US Marketing Teams with pushing brand campaigns from the UK to the US to establish the authencity of the Doc Marten Brand* Working the press around each Music Release to local UK and US Media