Responsible for overseeing all aspects of the global marketing program for Northern Lite as well as marketing involvement in other current and former private equity portfolio companies including Campion Boats, Escape Trailers, and Off Grid Trailers.

Responsible for development and execution of the branding and marketing strategy of IMPACT Radio Accessories and its former subsidiary, T4 Communications.The position involved:• Creation of all marketing content and sales collateral• Management of eCommerce websites with +3000 SKUs• Sourcing and management of independent contractors for video and photo shoots• Management of all social media channels• Media buy management for both digital and print media• Tracking and analysis of analytics for all marketingprograms• Execution of email marketing campaigns targetingdealers and consumersMajority owned by publicly traded Founders Advantage Income Fund, IMPACT Radio Accessories is a leading manufacturer of after market two-way radio accessories with an extensive dealer network across North America.

Primary role involved the identification and execution of new business opportunities around the QuestUpon augmented reality platform. This role involved working directly with senior marketing executives at international brands, agencies, and tourism organizations to develop real-world branded marketing experiences within the QuestUpon environment.QuestUpon is an edutainment platform for iOS and Android that combines augmented reality, virtual reality, and geocaching within a social environment to gamify the world around us. Our primary goal is to promote an active and healthy lifestyle by getting kids off of the couch and exploring the world around them.Our platform populates the world with quests composed of multiple missions that users complete to earn rewards. Missions involve completing tasks such as answering trivia relative to a topic or location, chasing 3D characters around city streets, finding treasure chests, fighting zombies, taking selfies with sports mascots, and whatever else your imagination can come up with.

Managed high profile digital media projects from concept through completion for many of the largest agencies, brands, and broadcasters in the world. Each project required the coordination of several internal and contracted team members covering creative, marketing, production, engineering and application development.Clients included: Discovery Channel, Bacardi, Audi, NBC, EA Sports, MuchMusic, Chevrolet, Land Rover, Universal Music, Doritos, San Francisco Giants, American Express, Under Armour, CBC, Volvo, Converse, Fox Sports, MySpace.

Launched one of the first independent production companies in North America focused on the creation of 360 degree video content.Worked with many of the largest brands and ad agencies in the world on digital marketing campaigns featuring interactive video content.Clients included: BF Goodrich, Coachella Music Festival, Plan B Skateboards, Silverback Records