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Passionate about improving lives through innovation. Fifteen years in digital health/telemedicine executive roles and now serving in pharma/medtech-focused strategy consulting as General Manager (and head of sales), Americas, for Trilations. Author/Co-author of books, articles and white papers on digital patient engagement, telehealth and telemedicine, health information exchange and health information management. From our offices in Antwerp, Tokyo, and New York, Trilations supports international pharma and medtech companies in more than 50 countries in measuring and improving competitiveness, specifically through services related to:- Customer-centric Leadership strategies (achieve/defend) for strategic brands- Medical Excellence and Medical Field Force Excellence- Omnichannel Customer engagement strategies- Launch Excellence- Patient Experience
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General Manager, AmericasTrilations Sep 2018 - PresentKontich, B-, BeResponsible for all activities in the US, Canada and Latin America Markets, as well as a global role supporting several major life sciences companies. Trilations helps the world's largest pharma and medtech companies to attain or defend a market leadership position in their most competitive treatment areas/product areas by enabling cross-functional teams to make data-driven, customer-centric decisions.From our offices in Antwerp, Melbourne, Tokyo and New York, we support international Pharma and Medtech companies in 50 countries and 20+ treatment areas (pharma) and product areas (med tech). This is done by combining in-depth knowledge and data-driven guidance in:- Commercial Leadership: Attaining and defending a leadership position in a specific treatment area / geography. Measuring and improving competitiveness.- Medical Excellence / Field Force Excellence: Measuring and Improving Medical Excellence, especially relative to the competition.- Omnichannel / Customer Engagement: Measuring and Improving the quantity, quality and harmonization of customer interactions. - Launch Excellence: Launch benchmarks, and application of several services to ensure an excellent launch.- Patient Experience / Patient Centricity: By treatment area / geography, understanding what drives the patient experience, how does your company compete in patient experience, identifying unmet needs, discovering the patient impact on prescribing behavior, and identifying what types of patient solutions should be developed. -
Advisory Board MemberIambic Mar 2020 - PresentNew York, Ny, UsIAMBIC is a groundbreaking shoe company that has reimagined the way custom shoes are sized and manufactured. Using proprietary AI and manufacturing technologies they have created a sizeless shoe fitted based on foot shape, not size. Their innovative approach to shoe design has earned them recognition from the U.S. National Science Foundation, the Harvard Alumni Entrepreneurs, Harvard Innovation Lab, and MassChallenge.Honored to be advising this amazing team! -
AdvisorInnovatio Healthdesign Jun 2018 - PresentBusiness and technology advisor. Based in the San Francisco Bay Area, Innovatio HealthDesign Inc. is a healthcare and artificial intelligence design group creating predictive analytics for home healthcare.
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Council MemberArizona Telemedicine Program Jan 2002 - PresentArizona, UsHave participated in various capacities - initially as a relevant state program leader and later as a public member - on the Council of this award-winning and pioneering statewide telemedicine network over these years. Appointed by the President of the Arizona Senate as a public member. https://telemedicine.arizona.edu/about-us/atc -
Investment BankerAlira Health Mar 2017 - May 2022Framingham, Massachusetts, UsTritle served Alira Health as a licensed Series 79 and 63 investment banker, focusing on digital health and telemedicine transactions.https://alirahealth.com/our-services/transaction-advisory/ -
Partner (Digital Health Consulting)Alira Health Jan 2017 - Dec 2018Framingham, Massachusetts, UsDesigned effective digital health strategies for some of the world's largest companies (US$1B to $30B+in revenue). -
Advisory Board MemberHealth Record Banking Alliance Jan 2011 - Dec 2021HRBA VisionEvery consumer can own a secure, consolidated, digital lifetime health record that they mayshare with doctors, researchers, and others for better health and health care.HRBA MissionThe non-profit Health Record Banking Alliance advocates for a trusted network of private sectororganizations that offer accounts to solve the problem of scattered health information plaguingconsumers today.
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AdvisorBetterpath, Inc. Aug 2017 - May 2019New York, Us(advised until successful acquisition by Hu-manity.co) Betterpath’s fundamental goal is to unlock the value of complete health data. -
Principal ConsultantHealth-E Republic Jan 2011 - Aug 2018Provided digital health, telehealth, information privacy, and digital patient engagement strategy development and execution expertise to public and private organizations. Projects have included/include remote patient monitoring, patient privacy, consumer engagement for state HIE and state immunization registries, defining telemedicine products for large telecommunications company, medication management portals for seniors, provider-based health information exchange sustainability, patient/consumer authentication, and consumer-controlled health record banking/personal health records. Invited by ONC to participate in small workshop providing input to the Shared Nationwide Interoperability Roadmap.
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Himss Committee, Task Force, Or Work Group MemberHimss Jul 2011 - Jan 2018Chicago, Il, UsServed HIMSS as a leader/member of Patient Generated Health Data Task Force (member, Chair), Connected Patient Committee, Healthcare Social Media Task Force (Chair), Arizona HIMSS Board. Co-author of 2013 HIMSS best-selling book, and author/co-author of white papers and blogs posted to the HIMSS website. -
President / CeoVitaphone Usa Jan 2013 - May 2017Las Vegas, Nv, UsBegan as Director, Business Development and then led as CEO dynamic US subsidiary of a Germany-based digital health, telehealth / telemedicine firm with 40+ employees. Responsible for P/L, sales, marketing, US product development, and operations, which included a 24/7 medical call center. Served on international management team. Worked closely with hardware and software product development, and regulatory teams to launch new products internationally. We have one foot in the fee-for-service world and another in the fee-for-value/accountable care world, providing telehealth software, services, and wireless devices - the Internet of Things. -
HostEngage4Health Sep 2012 - Aug 2013Engage4Health is an exciting new 30-minute discussion regarding the concepts, strategies and tactics of engaging individuals in their “health-ness” (health + wellness), using health IT. Often, this takes the form of health care providers seeking to communicate with the patients in their care via secure messaging, patient portals, untethered Personal Health Records, mobile apps, remote patient monitoring, tele-consults, and even social media! Engage4Health will highlight examples of success engagement that can be duplicated by providers, as well as venturing into new areas, and occasionally talking about the philosophies, concepts, and trends that are driving the need for such engagement. Brad Tritle hosts “fireside chats” with providers, payors, vendors, community initiative leaders, and others that can share what has worked, what hasn’t and where Twenty-First Century engagement is going!
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Healthcare Business Development Director/AdvisorInformative Graphics Corp (Igc) Sep 2011 - Feb 2013Scottsdale, Az, UsIntroduced well-accepted document viewing, privacy, collaboration, access, and secure content delivery technologies to the healthcare marketplace. Applications include HTML5 viewing, document annotation and packaging for NwHIN Direct and referrals; desktop and auto-batch redaction for HIM and Release of Information (ROI), enabling annotation and redaction within PHR applications (without affecting integrity of underlying medical record), and viewing of 150 file types without the native application. Identified healthcare markets and potential, specific companies to target, and decision makers at target organizations. Gained access to and facilitated introductions to decision makers at target organizations, co-presented, and assisted with follow up. Through personal introductions, arranged strategic discussions with leaders in marketplace, and facilitated pilot at hospital HIM department.Wrote multiple white papers (see "publications") to position IGC as thought leader for document viewing in healthcare marketplace. -
President / CeoEhealthtrust Arizona Jul 2010 - Jun 2011Phoenix, Arizona, UsJoined leadership of national corporation eHealthTrust, providing patient controlled health records based on the Health Record Banking concept. This will combine a heavily privacy-focused approach to consumers controlling their health records, provision of free electronic health records to providers (e.g., doctors), and enabling 21st Century, patient-engaged and empowered research (think Framingham, MA) and public health functionality. Tritle has an emphasis on Arizona, California and Nevada - and a specific focus on implementing the first eHealthTrust in Arizona. See www.healthbanking.org for a two-minute flash presentation on the concept. -
Executive Director (Ceo)Health Current Aug 2007 - Jul 2010Phoenix, Az, UsChosen by broad-based, private-public partnership board to lead statewide coordinating body for health information technology and exchange. Won national innovation award from Council of State Governments as a model for moving government initiative into private sector, and bringing diverse board together. Harvard Business case published on same. Working to establish systems that protect privacy, while working towards provision of all the right information at the right time for doctors/clinicians, consumers, and public health leaders (e.g., epidemiologists) to make best possible decisions. This increases the quality of life/care, eliminates inefficiencies/waste, and establishes an platform for consumer-focused/driven health and wellness businesses and services to thrive. AzHeC does this through education, policy development and leading or supporting initiatives for personal health records (for consumers), electronic health records (for doctors, clinicians, hospitals, etc.), electronic prescribing, and health information exchange. www.azhec.org -
Strategic Initiatives Manager, Government Information Technology AgencyState Of Arizona Jul 2006 - Aug 2007Phoenix, Az, UsLed and managed IT initiatives and projects of strategic importance to the Governor's Office and State CIO. Represented the State of Arizona through press/media interaction, and public speaking engagements. Part of leadership team for Google Partnership, e-Health and Web Portal initiatives. Project led privatization of Arizona Health-e Connection, ultimately becoming its first executive director/CEO. Organized and led collaborative meetings involving C-level executives, public affairs responsibilities, knowledge of the political landscape, launched and provided interim leadership to a non-profit organization, program development and management of Rural Health Information Technology Adoption (RHITA) grant program, and technical consultant on video/web conferencing and broadband development efforts. -
Interim PresidentC3Ip Communications, Llc Mar 2006 - Jun 2006Led the charge for startup reseller of Voice over Private Network (VoPN) services, specializing in contact centers and telecom business continuity/disaster recovery (for all enterprises/government). Services included hosted VoIP, hosted IP PBX, hosted ACD, and unlimited U.S./Canadian long distance delivered over an MPLS backbone. Started as VP of technology and was asked to be president by founders of company, also assisting with securing of funding.
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Government Channel Strategist / Senior Account ExecutiveCox Business Feb 2005 - Mar 2006Atlanta, Georgia, UsMajor Accomplishments: 1) Proposed, co-designed, sold and deployed major backhaul network to support nation's first border-to-border municipal WiFi system. 2) Successfully designed and executed strategy and tactics to secure a major, multi-year telecommunications contract with the State of Arizona. 3) Established strategic partnerships with ten transport and managed service companies (a first for Cox) 4) December 2005 Cox Business Services Employee of the MonthResponsible for developing plan, and assembling team, to win contracts and provide statewide data and voice services to Federal, State and local governments. Developing strategic partnerships, while also interacting directly with customers daily regarding telecom/data services over both fiber and coaxial cable. Working directly with wireless providers to deploy citywide WiFi, and reviewing use of wireless (incl WiMax) for rural last mile initiatives. -
Sales ManagerIto America Apr 2003 - Jan 2005Increased annual sales of primary product by 250%. Worked with large company R&D units, startups, government and university labs to determine viability of new product designs using high density interconnects. Provided turn key solutions from outside U.S. for taking these products to mass production. Responsible for North American sales of components, materials, and offshore manufacturing services for the semiconductor packaging, cell phone, smart card, PDA, electronic display (e.g. LCD), and medical devices industries. Assisted also with imported equipment sales to North America. Maintained exclusive distributorship for specified Sony Chemicals products. Japanese language support for all activities.
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Telecommunications Development ManagerState Of Arizona Nov 2000 - Apr 2003Phoenix, Az, UsWon national and state-wide awards for accomplishments. Advised State CIO and Governor's Office on appropriate broadband development strategies for e-government, distance learning, telejustice, telemedicine and economic development. Managed consulting teams that research global government strategies for telecommunications development, and extract best practices. Worked closely with telecommunications companies, as well as state, county, and local government and businesses, to leverage purchasing and coordinate buildout of broadband Internet services to Arizona communities. Educated community and business leaders throughout Arizona on telecommunications technologies, including advantages and limitations of satellite communications. Frequently utilized as liaison with members of State legislature, Federal agencies, and national and local press. -
Manager, Office Of Strategic ProgramsArizona Department Of Commerce Aug 2000 - Nov 2000Phoenix, Az, UsAdvised department director on appropriate economic development strategies for space industry and high technology industry business development; Assisted with administration of statewide "New Economy" analysis. Staffed Arizona Space Commission, and managed Lockheed Martin VentureStar spaceport site selection project. -
Manager, High Technology Business DevelopmentArizona Department Of Commerce Aug 1999 - Jul 2000Phoenix, Az, UsManaged worldwide "sales" of Arizona as a location for high tech industry, and met annual goals for such; Advised state and local government on telecommunications, Internet, and high tech economic development policies; Led site selection project management teams for electronics, optics, aerospace and software/internet industries; Served as Arizona delegate to the State Science and Technology Institute (SSTI); Developed new forums for technology development involving academia, industry, military laboratories, and State/local government; Proactively showed companies how to source workforce from military bases, academia, existing workforce, and via the Internet; Introduced high tech start-ups to sources of investment capital; Initiated and served as Project Manager for foreign direct investment conference - jointly sponsored by Thunderbird graduate school. -
National Marketing RepresentativeArizona Department Of Commerce Apr 1998 - Jul 1999Phoenix, Az, UsDesigned and implemented international marketing plan to attract aerospace, electronics, and optics firms to Arizona -- resulting in twelve companies expanding in Arizona (including two from Germany); Represented Arizona at technology trade shows in U.S. and Europe. Facilitated use of state business finance programs for same companies; Gave presentations on Arizona's economic strengths; Led movement to strongly network Arizona electronic display industry through co-founding of Society for Information Display (SID) SouthWest Chapter. -
Leader, Japan ProjectVilla Precision International Jan 1997 - Apr 1998Led marketing and sales effort to sell glass-scribing equipment to major flat panel display (FPD; including liquid crystal and plasma displays, and touchscreens) and flat glass companies in Japan. Determined best method to enter Japanese market after performing market analysis and preliminary site selection. Developed significant relationships with key Japanese executives in flat panel display industry. Selected, trained and managed agent for Japanese market. Advised Managing Director on global strategic planning, and chose worldwide partner for automated handling systems. Researched and initiated joint venture discussions with Belarusian laser technology company. Initiated and closed sales, and assisted with customer service for worldwide clientele. Participated in US Display Consortium/DARPA (Dept of Defense) Roadmap discussions.
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Consultant, Japan MarketVilla Precision International Apr 1996 - Dec 1996Analyzed target markets in Japan, as well as past and present attempts to enter such markets, for manufacurer of precision glass scribing equipment. Developed marketing plan for successfully entering market. Advised managing director on intricacies of working with Japanese partners and customers. Continued work in January 1997 as "Leader, Japan Project."
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Asian Pacific LiaisonArizona Department Of Commerce Jul 1996 - Dec 1996Phoenix, Az, UsInitiated new position coordinating export/foreign investment promotion with State of Arizona's Asian Pacific Trade Office in Taipei, Taiwan. Advised Arizona businesses on methods for entering Asian markets. Coordinated site selection projects for Asian firms considering Arizona investments. Served as Arizona representative to political and business delegations from Asia, and arranged meetings and schedules for such delegations. Interviewed, trained and supervised new Japan Liaison and interns from Thunderbird graduate school. -
Japan LiaisonArizona Department Of Commerce Nov 1993 - Jul 1996Phoenix, Az, UsInitiated position coordinating export/foreign investment promotion efforts towards Japan. Advised Arizona firms on Japanese market entry, in coordination with Matsuoka International. Organized seminars on international trade and doing business with Japan. Gave presentations on intercultural communications. Managed international portion of site selection projects for Japanese firms considering Arizona investment. Successfully located Mitsui Kinzoku, Mitsubishi Gas Chemical, and Sumitomo Sitix facilities in Arizona (over $300 million in foreign direct investment attracted). Provided basic export counseling to Arizona companies. Recruited and represented Arizona companies at trade shows in Japan. Served as State of Arizona representative and host to visiting political and business delegations from Japan. Group leader and translator for delegation promoting export of Navajo arts and crafts with major Nagoya-based Japanese department store. -
Capital Campaign AssistantPhoenix Country Day School 1992 - 1993Paradise Valley, Az, UsFor multi-million dollar capital improvements campaign, assisted Director of Development in organizing and tracking prospect lists in Blackbaud Raiser's Edge software, as well as offline tables and charts for volunteers. Staffed both Steering Committee and Major Gifts Committee, working directly with high net worth philanthropists and community leaders. -
Student/Operations Intern/Public Relations InternUp With People Jan 1988 - Dec 1988Denver, UsTraveled and worked closely with cast members representing 17 countries. During tours of Australia, New Zealand, Mexico, Canada and US, assisted operations manager in daily activities. Spent four weeks in Rotorua, New Zealand as advance team marketing/selling show tickets, doing media interviews, and arranging schedule and host families for 115 member international cast. Also was vocal soloist and bass guitar player. Since 1965, more than 22,000 young men and women from 131 countries have come together in Up With People to deliver a common message of hope and goodwill to people around the world, and pursue their own global education and personal growth goals through service, music and travel.
Brad Tritle Education Details
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University Of Arizona College Of Medicine – TucsonDeveloping A Telemedicine Program -
Arizona State UniversityBa -
International Association Of Privacy ProfessionalsInformation Privacy -
TelestrategiesTelecommunications Technologies -
Up With PeopleInternational And Intercultural Communication -
Iowa State University
Frequently Asked Questions about Brad Tritle
What company does Brad Tritle work for?
Brad Tritle works for Trilations
What is Brad Tritle's role at the current company?
Brad Tritle's current role is General Manager, Americas, at Trilations.
What is Brad Tritle's email address?
Brad Tritle's email address is br****@****aph.com
What is Brad Tritle's direct phone number?
Brad Tritle's direct phone number is +148033*****
What schools did Brad Tritle attend?
Brad Tritle attended University Of Arizona College Of Medicine – Tucson, Arizona State University, International Association Of Privacy Professionals, Telestrategies, Up With People, Iowa State University.
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