Brad Van Wely Email & Phone Number

Sydney, NSW, AU

Linköping, Ostergotland County, SE

Oversee strategic direction, product roadmap and commercialisation of one of the leading sports AI computer vision companies. Signality is focused on generating near live, deeper data insights derived from both high and low quality live streaming feeds.

London, London, GB

Expanding the division's focus to diversify and grow IMG Arena's digital product portfolio, I have developed and executed a scale-up strategy to compete in the global sports digital and betting industry. Establishing high-performing departments across product, streaming, innovation, strategic development, marketing, event operations and customer solutions.

London, London, GB

St. Gallen, CH

Relocated to Switzerland HQ to reposition the business’ offerings, create market-leading sports data feeds and fan engagement products, and diversify revenue to compete for major global media and data rights deals in key territories. Building the company's digital sports vertical from the ground up, I led the delivery of a complex product and content.

Sydney, NSW, AU

Mandated to design and execute new methods of cross-promotion for key sports rights to increase customer spend, I led product, innovation, editorial and business strategy for the division delivering sports news and data into the official digital products at Australia's five largest stadiums. As a vital centrepiece of the digital strategy, I founded.

Sunnyvale, CA, US

Appointed to develop an engaging sports brand in partnership with the Seven Network's existing sports rights portfolio, I established Y!7 Sport as the number 1 sports website in the country, delivering exponential audience, revenue and advertising growth. I oversaw design through to delivery of all elements of Yahoo! 7's rights as the Official Online.

New York, NY, US

Covered a diverse range of sporting events for AP for over a decade as a freelancer, ranging from four Olympic Games (summer & winter) to Commonwealth Games and numerous tennis grand slams. Covered various breaking sports stories in Australia for the local bureau.Responsibility for ensuring journalists and photographers were left unencumbered to cover big.

Sydney Olympic Park, New South Wales, AU

Played a leading role in helping to refine the organisation’s digital media & communications strategy as a key member of the Media Unit. Worked closely with the RFS Commissioner’s office to manage all media communications including: on ground media management at major incidents, public messaging, media communications and community projects. Also took on.

End-to-end responsibility for all of the organisation’s media, pr & communications activities. Accountable for managing and servicing all media enquiries, developing & implementing the integrated media strategy across all platforms, redevelopment of the Kings’ digital products & key stakeholder management between owners, stakeholders and commercial partners.

Albert Park, VIC, AU

Created and implemented the organisation’s digital strategy which included the redevelopment of the consumer website & build of a new Telstra A-series destination site. Managed the compilation, construction, design & layout of all major publications including: annual report, season/media guide & season program. Oversaw the design & publication of all.

Albert Park, VIC, AU

Oversaw all marketing and commercial operations, alongside my communications duties, to cover maternity leave. Key responsibilities included: overseeing national marketing program for Telstra A-series, renewal of key sponsorships, renewal of TV rights deal and sponsor relationship management.

Editor-in-chief for the world’s third biggest tennis website at the time, in charge of 15 international journalists, lead role in the product development & commercialisation of the site.

Masters In Business, Sports Management

Applied Science, Sports Media

Arts, Photography