Brad Van Wely Email and Phone Number
Building an international career in growth and innovation, my speciality is the commercialisation of unique digital products and the development and scale of revenue-generating businesses. I fuse content, advanced tech and customer worlds, beginning my career as a passionate sports journalist before finding my executive skill set and creativity in growing platforms that provide unrivalled experiences to their customer bases. In doing this, I’ve gained unrivalled experience to strategic partnerships, M&A, the mobilisation of on/off-shore development teams and the creation of truly global, multidisciplinary product organisations. I take great pride in what I have contributed to some of the world’s leading media and tech companies.Key examples include the rapid expansion of IMG Arena’s offerings to reposition the business as a disruptor and innovator focused on value-added offerings, delivering 30% year on year growth, the commercialisation of computer vision/AI SaaS platform Signality and the creation of Sportradar’s digital sports vertical from the ground up. This is built on early successes cultivating home grown assets including SportsFan and Yahoo!7, taking it to the number one website for sports fans throughout Australia. Please feel free to connect.
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Golf.AiSydney, Nsw, Au -
Chairperson Of The BoardSignality May 2022 - Jun 2024Linköping, Ostergotland County, SeOversee strategic direction, product roadmap and commercialisation of one of the leading sports AI computer vision companies. Signality is focused on generating near live, deeper data insights derived from both high and low quality live streaming feeds. -
Chief Product OfficerImg Arena Mar 2022 - Jun 2024London, London, GbExpanding the division's focus to diversify and grow IMG Arena's digital product portfolio, I have developed and executed a scale-up strategy to compete in the global sports digital and betting industry. Establishing high-performing departments across product, streaming, innovation, strategic development, marketing, event operations and customer solutions, we have delivered high double digit revenue growth every year through product development and the acquisition and integration of 4 major companies. Highlight achievements include supporting IMG's win of golf betting and media rights for the PGA and DP World Tour, launching the world's first real-time golf data collection and shot tracker solution and founding Endeavor/IMG's first global innovation program. -
Vice President, Head Of Product And Innovation, Img Sports Gaming DivisionImg Arena Jul 2017 - Apr 2022London, London, Gb
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Managing Director - Product Strategy & InnovationSportradar Ag May 2015 - Jul 2017St. Gallen, ChRelocated to Switzerland HQ to reposition the business’ offerings, create market-leading sports data feeds and fan engagement products, and diversify revenue to compete for major global media and data rights deals in key territories. Building the company's digital sports vertical from the ground up, I led the delivery of a complex product and content roadmap, driving large revenue growth and elevating company valuation fourfold. -
Group Manager - Sport & InnovationTelstra Media Dec 2011 - Apr 2015Sydney, Nsw, AuMandated to design and execute new methods of cross-promotion for key sports rights to increase customer spend, I led product, innovation, editorial and business strategy for the division delivering sports news and data into the official digital products at Australia's five largest stadiums. As a vital centrepiece of the digital strategy, I founded SportsFan, exceeding targets and achieving a 25% revenue increase in the first two years of operation by directing the commercialisation of investment through direct and indirect revenue streams. I created various first-in-market digital products to showcase the new brand, including a multi-sport app (incorporating exclusive AI-powered excitement analytics) and irreverent sports panel show, SportsFan Clubhouse, a popular program with the broadcast rights acquired by the Seven Network. -
Head Of SportYahoo!7 Jan 2008 - Dec 2011Sunnyvale, Ca, UsAppointed to develop an engaging sports brand in partnership with the Seven Network's existing sports rights portfolio, I established Y!7 Sport as the number 1 sports website in the country, delivering exponential audience, revenue and advertising growth. I oversaw design through to delivery of all elements of Yahoo! 7's rights as the Official Online Broadcaster of the 2008 Beijing Olympics & Australian Open, securing Y!7 its largest audience in the company's history with 3M+ Australians (more than 15% of the population) using the site making it the most successful portal to date ever for Y!7. During my leadership, I also headed the acquisition of Australia's largest tipping company OzTips.com and delivered the first online live stream of the Olympics & Sydney/Hobart race throughout Australasia. -
Journalist (Freelance)Associated Press 2000 - 2010New York, Ny, UsCovered a diverse range of sporting events for AP for over a decade as a freelancer, ranging from four Olympic Games (summer & winter) to Commonwealth Games and numerous tennis grand slams. Covered various breaking sports stories in Australia for the local bureau.Responsibility for ensuring journalists and photographers were left unencumbered to cover big stories at many sporting events across the globe. Assisted in the set up and running of the company’s main press centre operations and providing on ground support at key venues. -
Senior Media OfficerNsw Rural Fire Service Mar 2007 - Jan 2008Sydney Olympic Park, New South Wales, AuPlayed a leading role in helping to refine the organisation’s digital media & communications strategy as a key member of the Media Unit. Worked closely with the RFS Commissioner’s office to manage all media communications including: on ground media management at major incidents, public messaging, media communications and community projects. Also took on the dual responsibility of editor for ‘The Bushfire Bulletin’ the organisation’s primary publication (circulation 70,000). Oversaw the development & layout of the magazine & was responsible for commissioning, writing and editing articles. Maintained full editorial control of the publication. -
Media & Communications ManagerSydney Kings 2005 - 2007End-to-end responsibility for all of the organisation’s media, pr & communications activities. Accountable for managing and servicing all media enquiries, developing & implementing the integrated media strategy across all platforms, redevelopment of the Kings’ digital products & key stakeholder management between owners, stakeholders and commercial partners.
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Communications & Publications OfficerAthletics Australia 2002 - 2006Albert Park, Vic, AuCreated and implemented the organisation’s digital strategy which included the redevelopment of the consumer website & build of a new Telstra A-series destination site. Managed the compilation, construction, design & layout of all major publications including: annual report, season/media guide & season program. Oversaw the design & publication of all promotional collateral, including implementation of brand protection guidelines for major sponsor Telstra. -
Marketing Services ManagerAthletics Australia 2004 - 2005Albert Park, Vic, AuOversaw all marketing and commercial operations, alongside my communications duties, to cover maternity leave. Key responsibilities included: overseeing national marketing program for Telstra A-series, renewal of key sponsorships, renewal of TV rights deal and sponsor relationship management.
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Online EditorGotennis.Com (Sportwave Inc) 2001 - 2003Editor-in-chief for the world’s third biggest tennis website at the time, in charge of 15 international journalists, lead role in the product development & commercialisation of the site.
Brad Van Wely Education Details
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University Of Technology, SydneySports Management -
University Of CanberraSports Media
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Charles Sturt UniversityPhotography
Frequently Asked Questions about Brad Van Wely
What company does Brad Van Wely work for?
Brad Van Wely works for Golf.ai
What is Brad Van Wely's role at the current company?
Brad Van Wely's current role is Chief Product Officer | Commercialisation, GTM & Revenue Generation | Strategic Partnerships & Customer Management | Board Director | Start-Ups.
What schools did Brad Van Wely attend?
Brad Van Wely attended University Of Technology, Sydney, University Of Canberra, Charles Sturt University.
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