Brad Walters Email & Phone Number

Charlotte, NC, US

Miami, Florida, US

• I was recruited as the first executive-level marketer to build a marketing department that reached to the size of 25, including 6 direct reports, to drive brand awareness, customer acquisition, and eCommerce growth for.
• Built a retail media network, Ad Operations Team, and ad serving technology stack that monetized ad space on the platform, generating a new $8M revenue stream in Year 1, growing to $17M by 2024.
• Activated omni-channel marketing campaigns to build awareness and full-funnel engagement that transformed the e-commerce platform into the largest beverage alcohol website, projected to generate $4B in sales by 2024.
• Established Marketing Center of Excellence, secured budgets for talent and tools, and gained executive and sales team buy-in for the new marketing initiatives.

San Francisco, California, US

• I served as a marketing subject matter expert, championing Salesforce Marketing Cloud by educating executives, creating impactful content with sales teams, and showcasing solutions at events. I simplified Salesforce's.
• Supported 100 account executives and transformed product marketing from a formulaic approach into a more strategic and engaging process. Helping sales teams be solution oriented and customer centric in their selling.
• Introduced newsletters that provided insights on product updates, market trends, and socio-political factors affecting customers.
• Increased content engagement by 34%, and accelerated customer pipeline growth, with sales cycles shortening from 6 weeks to 3-4 weeks, driven by the confidence instilled in executive-level customers.

Charlotte, NC, US

• In this role, I drove digital transformation in enterprise financial services, overcoming resistance to change and navigating complex regulatory concerns.Selected Highlights Include:
• Identified significant inefficiencies within customer service operations, where agents were using outdated technology and non-compliant methods to track customer interactions.
• Restructured the customer engagement strategy, removing scripts, improving brand engagement, and implementing clear guidelines, while moving data to an encrypted server to ensure regulatory compliance.
• By securing additional Salesforce licenses, modernized the data collection process, reducing response times by 30% and saving $300K annually.

Mooresville, NC, US

• Senior Director of Content Strategy, Digital & Social MediaAs the first digital marketer, I established Lowe’s social media presence, building key relationships within the marketing team.Selected Highlights Include:
• Launched Lowe's on emerging platforms (Facebook, Twitter, YouTube, Pinterest, and Instagram) driving a $50M brand initiative.
• Secured Lowe’s as a launch partner with Pinterest, growing the brand to 3.5M followers in 11 months.
• Collaborated directly with Facebook to strategize the launch of Canvas Ads, making Lowe's the first brand to successfully test and roll out the product, contributing to one of Facebook’s highest-grossing ad launches.

Richmond, VA, US

As Digital Marketing Strategy Director at The Martin Agency, I led the account management team overseeing the digital Walmart business, with annual billings exceeding $6M. I doubled client investment in digital campaigns within my first year, a milestone that highlighted my ability to deliver impactful strategies. I provided strategic counsel on digital.