I was recruited as the first executive-level marketer to build a marketing department that reached to the size of 25, including 6 direct reports, to drive brand awareness, customer acquisition, and eCommerce growth for Southern Glazers. My focus is on strengthening the global brand and positioning the eCommerce site as a valuable sales channel for On-Prem and Off-Prem/retail customers.Selected Highlights Include:• Built a retail media network, Ad Operations Team, and ad serving technology stack that monetized ad space on the platform, generating a new $8M revenue stream in Year 1, growing to $17M by 2024. • Activated omni-channel marketing campaigns to build awareness and full-funnel engagement that transformed the e-commerce platform into the largest beverage alcohol website, projected to generate $4B in sales by 2024, up from $1B in 2021.• Established Marketing Center of Excellence, secured budgets for talent and tools, and gained executive and sales team buy-in for the new marketing initiatives.

I served as a marketing subject matter expert, championing Salesforce Marketing Cloud by educating executives, creating impactful content with sales teams, and showcasing solutions at events. I simplified Salesforce's value, helping enterprise marketers align its capabilities with their goals.Selected Highlights Include:• Supported 100 account executives and transformed product marketing from a formulaic approach into a more strategic and engaging process. Helping sales teams be solution oriented and customer centric in their selling approach, lending to greater pipeline development and improved sales close rates.• Introduced newsletters that provided insights on product updates, market trends, and socio-political factors affecting customers. • Increased content engagement by 34%, and accelerated customer pipeline growth, with sales cycles shortening from 6 weeks to 3-4 weeks, driven by the confidence instilled in executive-level customers.

In this role, I drove digital transformation in enterprise financial services, overcoming resistance to change and navigating complex regulatory concerns.Selected Highlights Include:• Identified significant inefficiencies within customer service operations, where agents were using outdated technology and non-compliant methods to track customer interactions. • Restructured the customer engagement strategy, removing scripts, improving brand engagement, and implementing clear guidelines, while moving data to an encrypted server to ensure regulatory compliance. • By securing additional Salesforce licenses, modernized the data collection process, reducing response times by 30% and saving $300K annually.

Senior Director of Content Strategy, Digital & Social MediaAs the first digital marketer, I established Lowe’s social media presence, building key relationships within the marketing team.Selected Highlights Include:• Launched Lowe's on emerging platforms (Facebook, Twitter, YouTube, Pinterest, and Instagram) driving a $50M brand initiative. • Secured Lowe’s as a launch partner with Pinterest, growing the brand to 3.5M followers in 11 months. • Collaborated directly with Facebook to strategize the launch of Canvas Ads, making Lowe's the first brand to successfully test and roll out the product, contributing to one of Facebook’s highest-grossing ad launches.

As Digital Marketing Strategy Director at The Martin Agency, I led the account management team overseeing the digital Walmart business, with annual billings exceeding $6M. I doubled client investment in digital campaigns within my first year, a milestone that highlighted my ability to deliver impactful strategies. I provided strategic counsel on digital initiatives to significant clients such as Walmart, Discover Card, Sun Life Financial, Johnson & Johnson, and Michelin Tires.