Brad Weiler Email & Phone Number

Wisconsin, United States

Wausau, Wisconsin Area

Medford, Wisconsin

Marshfield, WI

• Develop and execute content and social media strategies across internal and external digital platforms to drive awareness, generate engagement, support conversion and increase followers
• Assist in the development of marketing campaigns; working closely with our creative team or outside agency to manage the tasks and deliverables associated with our social media channels, blog, and blog newsletter
• Educate internal departments and business units on social media best practices; helping them to implement their own sustainable social media strategies

Wausau, Wisconsin Area

• Responsible for the establishment, management, and growth of marketing partnerships designed to enhance the branding efforts for Eastbay.com.
• Carried out detailed activation planning and execution for Eastbay partnerships; driving brand awareness, social engagement, demand sales, and brand affinity
• Identified and facilitated sponsorship and event deliverable elements from beginning to end; athlete engagement, content generation, branding, product orders, marketing collateral, and web assets
• Collaborated with marketing teams on current initiatives and campaigns; primarily social media, merchandising, vendor management, and design teams.

Wausau, Wisconsin Area

• Collaborated with content and social teams to develop a process for understanding top products and brand stories, content creation, publishing and promotion of that content, and a plan to measure the impact.
• Created and maintained landing pages for multiple sites while providing recommendations regarding URL structure and site architecture
• Ensured pages were built with proper navigation, keywords, links, tags, and meta descriptions; improving “crawlability”, eliminating cannibalization, and increasing CTR
• Researched and documented the ever changing SEO “best practices” and guidelines, and applied them to natural search inbound marketing strategies.
• Continually evangelized SEO and provided direction and recommendations to merchandisers, account managers, developers, designers, and marketing channels. Work with these teams to stay on top of the key marketing.
• Monitored terms and trends with analytics tools and SEO platform. This included, but is not limited to, Google Webmaster Tools, Google AdWords, Google Analytics, and Google Trends.

Wausau, Wisconsin

• Worked with Sales Reps to contact potential customers and provided information on Eastbay services and opportunities, both in general and specific to the account.
• Provided customers with consistent day to day contact for information on all aspects of Team Sales and Team Sales services. Areas to include pricing, product availability, delivery timelines, tracking and order.
• Responsible for decorated data order entry, organization and communication to customer on all facets of decorated order process.
• Submitted accurate art requests and follow-up. This included: obtaining necessary information, reviewing/modifying art proofs, and timely correspondence with sales reps to ensure orders are shipped by in-hand date.
• Coordinated delivery of day to day needs for Sales Reps including: art proofs, catalogs, marketing materials, Standard and Team Store flyers, etc.
• Worked with Sales Reps in planning delivery strategies. Communicated necessary information and timelines to customer to effectively delivery all assets within agreed upon date range. Areas included delivery for events.

Wausau, Wisconsin Area

• Worked with owners to define marketing goals and initiatives
• Developed a Facebook strategy, built a publishing calendar, and created assets
• Consulted on SEO and Google+

Oshkosh, Wisconsin Area

• Planner and dispatcher for VIP experiences during EAA's AirVenture 2012
• Successfully prepared resources and coordinated 40 EAA liaisons to ensure fulfillment of business partners’ contracts and donor needs during 2012 AirVenture event
• Participated in internal communications throughout a variety of departments including Marketing, Business Development, Government Relations, and Events Management
• Utilized marketing logistics to coordinate an AirVenture experience for a New Zealand government official

Neenah, WI

• Categorized and replied to customers through email to support repeat sales
• Maintained accuracy while performing daily activities by using custom database software
• Implemented time management skills ensure efficiency while working on my own schedule

Fond Du Lac, WI

• Effectively demonstrated suggested selling techniques while providing exceptional customer service
• Collaborated with team members to improve sales and product awareness
• Completed maintenance duties beyond expected quality