Brad Wellen Email & Phone Number

New York, Ny, Us

Birmingham, Alabama, Us

• Expand brand equity and trigger product-led growth among priority audiences to distinguish Landing as a leading short-term rental service.• Alongside performance marketing and SEO, brand-led programs contributed to significant YoY lead growth (+50%) and new member reservations (+12%).• Conducted 350+ member interviews to distill key renter audiences into "remote professional" cohorts of travel nurses, consultants, and young digital nomads.• Scaling app enhancement, lifecycle, and PR campaigns in Q2 '24 contributed to an 8% CAC improvement over Q1 despite strong competitor headwinds.• Lead engineering and sales teams to optimize GTM and product positioning campaigns (i.e., flexible stays, corporate housing); earned 190+ bookings to date.• Launched partnership with Frontier Airlines to develop a loyalty program offering unlimited flights across Landing's nationwide apartment network; acquired 300 sign-ups and 18 distinct coverage stories (i.e., The Points Guy, Forbes, USA Today). • Optimized the social brand ambassador program on a limited budget with tech-enabled promo codes netting an average 5x ROI in monthly rent revenue.• Initiated brand partnerships with Marriott HVMI (2500+ Landing apartments listed on Marriott Bonvoy), CLEAR (expedited Landing member verification), and Flow (access for Landing members to live in 3 new luxury properties).• Manage the CEO's social channels and media presence, sharing 2-3 executive thought leadership posts on LinkedIn each week; average 6.4% ER. • Rolled out the National Nurses Month campaign to spotlight member nurses and offer complimentary bookings; generated 154 new travel nurse reservations at an average $2.1k rent margin per stay.

London, London, Gb

• Served as lead Omnichannel Engagement client-counselor for Novo Nordisk's GLP-1 agonists; managed a team of 12 brand strategists and media planners.• Developed patient/HCP engagement programs for Ozempic® with targeted content driving 399K conversions in Q1’23, a 235% increase YoY.• Crafted the Get Real About Diabetes campaign strategy to showcase the link between CV disease and type 2 diabetes via 5 real patient journeys.• Structured brand and Rx partner communications for the NovoCare® consumer support and cost savings program; converted 45k T2D patients to Ozempic®.• Deployed the product marketing strategy and patient touchpoint journey for anti-obesity medication, Wegovy®'s, launch; added 35k weekly patient starts. • Completed cross-channel rollout for the Embodied obesity documentary to showcase the impact of size stigma in society; won a Tribeca X storytelling award.• Consulted on audience segmentation strategy and creative platforms for DoorDash, Audible, LVMH, Danone, and Church & Dwight.

New York, Ny, Us

• Drove consumer and HCP content strategy for Align Technology (Invisalign/iTero/exocad), reaching 17M+ patients in 100+ global markets.• Launched educational campaign for new Invisalign Virtual Care to keep practices profitable in the COVID pandemic; boosted aligner shipments by 2.3% YoY.• Oversaw production of 10+ treatment plan, ClinCheck® virtual care, and intraoral scanner explainer videos; earned 350k+ total YouTube views.• Conducted 50+ patient focus groups and qualitative interviews with dentists, orthodontists, and hygienists to inform product market fit for Invisalign.• Led Invisalign to reach 600k+ TikTok/Instagram followers via social listening and activating the Smile Squad influencer team, NFL, and NHL partners. • Supported Align Tech professional practices by leveraging $150M investment in global partner marketing programs to drive patients into offices.• Presented audience segmentation analysis to win Cetaphil's new business pitch and maintain status as the #1 sensitive skincare brand.

New York, Ny, Us

• Managed MMC's five-person Influential Center of Excellence to introduce clients to a live content studio, social listening, and brand ambassador services.• Built real-time content deployment plan for Tide's Super Bowl LIV campaign; garnered 133M organic social engagements.• Refreshed the Gillette Venus product marketing platform to normalize female intimate grooming; 40% lift in blended ER from Q4'19 to Q1'20.• Oversaw global audience planning, target media lists, and influencer activations for Head & Shoulders, Johnson & Johnson, and Takeda’s HCP campaigns.• Led P&G portfolio campaign to promote sustainability initiatives; Herbal Essences content yielded a 7.14% ER in Q1'20.

Brooklyn, Ny, Us

• Scaled strategic social, PR, and influencer programs for Kohl's, Google, Harley-Davidson, Aveda, Vanguard, Chick-fil-A, Marcus, and Zelle.• Guided Zelle's app launch campaign through a multichannel go-to-market plan contributing to 30% of total awareness for the new P2P payment brand.• Leveraged social as an education driver for Verizon's tech and sustainability initiatives for the 5G launch; drove 4x increase in VZ 5G search interest.• Wrote Vanguard tactical briefs to shrink the investment gap between women and men; interviewed 25 female investors on savings behaviors.• Refreshed global employer brand content programs for Walmart, AB InBev, ExxonMobil, and Morgan Stanley; authored 10+ thought leadership pieces.

New York, Ny, Us

• Supervised a team of 10 community managers, analysts, designers, copywriters, and digital strategists.• Oversaw always-on social publishing, community engagement, creative asset development, influencer campaigns, paid amplification, and audience targeting for AMEX, Coke Zero, and vitaminwater; managed combined communities of 10M+ followers.• Expanded Nationwide's SOW from safety/NFL initiatives into the insurance category; earned $5M incremental budget.• Secured an additional $440K Coke Zero media budget after earning 7M social engagements for the 2015 NCAA March Madness campaign.• Marked the 25th anniversary of AMEX's Membership Rewards program by offering 25 premium experiences to cardholders.• Grew vitaminwater's Tumblr following by 252% and Twitter engagement rate to 53% above the industry average.• Contracted MLB's Bernie Williams for Boehringer Ingelheim's Breathless program to raise awareness in stadium and via infographics for 200k+ Twitter followers.

Nyc , La, Us

• Designed comms architecture and content for 30+ product-specific landing pages for Vonage, Planters, beIN Sports, GSK, and Accenture.• Refreshed the Planters brand heritage story with a focus on NUT-rition; scaled Mr. Peanut's Twitter account from 10k to 50k+ followers.• Produced global site and social content for Accenture Interactive; deployed 15+ tech and product microsites plus 150+ outbound customer emails.• Established auditing process to assess value and consistency of client and competitor digital content; average audit analyzed 8 relevant brands.

New York, Ny, Us

• Gained recognition for growing startup company's evolving ad verification, brand safety, and Martech product suite.• Oversaw web development team to refresh the brand website, blog, and social media outlets during the $33M funding round.• Wrote 15+ tech-focused POVs and newsletters to demystify ad verification and accentuate its overall value for brand safety.

., ., Us

• Projected and estimated ratings for television programs on designated stations. • Devised detailed sales presentations exhibiting a station’s ratings performance in their market.• Updated program planners for stations in top 20 DMAs including Los Angeles, Dallas and Miami.• Customized overnight one-sheets to highlight successful programming delivery for partner advertisers.

New York, Ny, Us

• Wrote and published breaking news stories• Cultivated a diverse network of contacts in the local and national print industry• Increased recognition of FishbowNY.com by promoting articles on a Twitter feed with >10,000 followers

• Provided real-time studio support and information to on-air talent five nights per week. • Contacted and scheduled guest coaches and athletes for studio shows.• Designed full screen graphics and fonts to run on-screen during live programming.• Kept live stats and in-game storylines for college sports programs.