Brad White Email & Phone Number

Nashville, TN, US

Louisville, Kentucky, US

-Marketing and Content Strategy*Collaborated with cross-functional teams, including marketing, design, and product management to ensure content alignment with overall business goals and branding guidelines*Utilized SEO and information architecture best practices to optimize content performance, track KPIs, and generate data-driven actionable.

Nashville, TN, US

-Content Creation and Brand Management*Produced pre-taped as well live content across TikTok and Instagram*Created the brand look and voice for 20+ products, including all visual web and label design as well as marketing content*Leveraged SEO and A.I. tools, including SEO Surfer, Google Keyword Planner, Chat GPT, and Google Bard to develop high-performing.

Nashville, TN, US

-Omnichannel Marketing Strategy*Determined go-to-market strategy for products, including cybersecurity, internet, and data analytics*Collaborated with product engineers and sales team to develop new data analytics platform, which was later sold off at major profit*Boosted sales enablement by producing marketing materials, including thought leadership.

Nashville, TN, US

-Brand and Account Management*Produced all messaging and assisted in creative direction of new customer websites and print communications, ensuring simple user experiences and SEO-optimized, engaging content.*Executed client rebranding initiatives, including simplifying both the naming and description of highly technical service offerings into language.

Nashville, TN, US

At Anode my role involved conducting needs assessments with clients, managing top-tier projects, as well as directing our external communications and marketing efforts.-Business Development and Customer Success Management*Successfully developed and launched Interactive Timeline product*Named Key Account Manager for Firestone, Country Music Hall of Fame, &.

Nashville tech startup RecruitTalk—basically LinkedIn for high school athletes—needed a communicator, marketer and product developer.-Product Management and User Experience*Partnered with software engineers and UX designers to design, test, and launch product*Solicited and distilled target persona feedback to develop need-based features*Analyzed areas.

Maryville, TN, US

• Directed digital designers in creating art for website.
• Developed creative design and messaging for product packaging, advertisements, and press kits.
• Designed custom consumer product surveys through Survey Monkey.
• Worked with third party vendors to direct cohesive creative messaging in video, digital, and print.
• Generated and edited copy and messaging content.
• Helped manage CMS for company website.

New York, NY, US

At Gannett, I developed over 100 campaigns and proposals, conducted pre-sale consultation and proposal presentation and also managed execution and delivery of projects and all communications with clients.-Brand Awareness and Customer Success*Developed marketing pitch and acted as lead account manager for major clients on strategy, budget, and creative.

• Identified revenue-generating media channels for TGA, including YourMic and Paid Streaming Video (Audio/Video Blogs).
• Developed interactive channels to enhance user engagement and drive traffic back to company website.
• Analyzed highly successful Mashable.com model and developed best practices and benchmarks.

• Created “birth to expiration” property management strategy, leading to an increase in tenant satisfaction.
• Designed prototype of broker-tenant matching program, resulting in the lease of 2 slow move properties.
• Identified 3 new strategic retail properties to grow the Charles Hawkins brand in new geographic channels.

Oak Ridge, Tennessee, US

• Assessed commercial viability of 6 disclosed inventions, resulting in the patenting of 33% of submitted proposals.
• Designed “Submit Your Dream” marketing campaign, leading to a 34% uptick in submitted inventions.
• Developed strategic market assessment for gun hatch invention, motivating Y-12 to proceed with patent process.

• Led team that developed 4 social media contests, prompting McBride to redesign her website and increase her digital presence.
• Identified Kleenex and Mommy Bloggers Club as 2 new channels for expanding the Martina brand.
• Created cost effective “Before & After” metric for Twitter announcement of McBride special events.

• Infused Twilight, HALO, NFL and other popular culture into grammatical tests and homework, resulting in a 4% improvement on the end of year standardized test.
• Led team that designed and implemented an in-school marketing campaign to promote positive behavior, leading to a 45% drop in weekly school violations.
• Created “Reassessment Now” campaign and the formation of grade level shared knowledge bases, resulting in a letter grade increase amongst 28% of Seventh Grade Language Arts students.

• Identified 3 new product channels for Serenity, resulting in publisher’s desire to launch 2 new spinoffs.
• Generated and disseminated 3 press releases for Serenity and spinoff title Goofyfoot Gurl to relevant media members, leading to a 12% increase in online buzz (as measured by emails, blogger mentions, and interview.

US

• Analyzed transactional data and conducted customer research to initiate my “Pick Your Time” customer service marketing campaign, leading to a 1.5 point increase in branch customer satisfaction.
• Identified and developed new local marketing channels for AmSouth, resulting in over 80 new accounts.

Brad White's fast paced, joke-a-minute debut novel that many are calling "Artemis Fowl meets the Dysfunctional Avengers."Two teen afterlife rejects must stop a genius who's put Earth on the fast track to extinction…unless they kill each other first.Fourteen-year-old Mongo Warturtle—a gruff demon excommunicated from Hell—despises angels.Thirteen-year-old.

US

• Created, director, produced, and co wrote Sportsweekly, a TV Sports magazine focused on local area sports which broadcast to over 44,000 homes
• Wrote and anchored for MTTV News, which aired live 4 nights a week and reached over 44,000 homes

Masters, Business Administration

English, English, Political Science, Secondary Education