Brad White Email & Phone Number

Nashville, Tn, Us

Louisville, Kentucky, Us

-Marketing and Content Strategy*Collaborated with cross-functional teams, including marketing, design, and product management to ensure content alignment with overall business goals and branding guidelines*Utilized SEO and information architecture best practices to optimize content performance, track KPIs, and generate data-driven actionable insights*Conducted content audit and analysis of potential marketing channels*Tailored content to resonate with target demographics, enhance user experience, and drive brand recognition.*Developed and managed the production of lists, guides, case studies, newsletters, and other content to ensure timely delivery of consistent messaging

Nashville, Tn, Us

-Content Creation and Brand Management*Produced pre-taped as well live content across TikTok and Instagram*Created the brand look and voice for 20+ products, including all visual web and label design as well as marketing content*Leveraged SEO and A.I. tools, including SEO Surfer, Google Keyword Planner, Chat GPT, and Google Bard to develop high-performing thought leadership articles*Built website on Shopify platform with original photography and SEO-optimized content-Business Development, Vendor and Customer Management*Secured pipeline of sales across various channels, including brick-and-mortar stores, online wholesale platforms, and direct-to-consumer digital sales, leading to a $100k revenue increase on a marketing budget of less than $5k*Hired and managed outside vendors for design and digital marketing efforts*Passionately worked to serve all customers, ensuring products were delivered safely and on time*Assembled proposals tailored to each client’s retail needs-Digital Marketing*Produced all content for earned media, including photo, blog, and video content for TikTok, Instagram, *Twitter, Pinterest, YouTube, Facebook, and Triller, growing followers by 100% in two years*Managed all SEM efforts, including AdWords, TikTok, Facebook, Instagram, TikTok, Instagram, YouTube, Facebook, Threads, Bluesky, Lemon8, Triller, LinkedIn, and Twitter*Grew email list by 75% using incentives and form signups; conducted email campaigns to grow sales

Nashville, Tn, Us

-Omnichannel Marketing Strategy*Determined go-to-market strategy for products, including cybersecurity, internet, and data analytics*Collaborated with product engineers and sales team to develop new data analytics platform, which was later sold off at major profit*Boosted sales enablement by producing marketing materials, including thought leadership guides, checklists, customer success stories, email newsletters, and sales enablement collateral*Leveraged $100k+ annual ad spend for the creation and strategic deployment of display ads, content syndication, social media (LinkedIn, Facebook, Twitter), paid email, and AdWords campaigns*Conducted all media planning, buying, creative direction, and reporting for paid and earned media-Brand Management*Created the look, tone, and target customer personas for data analytics product, CatchOnWrote, creatively directed, and curated content for deployment across social media and website (WordPress)*Wrote and directed the visual design for hundreds of advertisements, working closely with in-house and freelance designers and animators*Leveraged SEO and A.I. tools, including SEO Surfer, Google Keyword Planner, Chat GPT, and Google Bard to develop high-performing thought leadership articles*Conducted interviews with customers to use in case studies and marketing efforts*Liaised with customer success managers to ensure product managers understood feature needs for new data analytics SaaS

Nashville, Tn, Us

-Brand and Account Management*Produced all messaging and assisted in creative direction of new customer websites and print communications, ensuring simple user experiences and SEO-optimized, engaging content.*Executed client rebranding initiatives, including simplifying both the naming and description of highly technical service offerings into language more easily understood by target customers *Managed top client relationships

Nashville, Tn, Us

At Anode my role involved conducting needs assessments with clients, managing top-tier projects, as well as directing our external communications and marketing efforts.-Business Development and Customer Success Management*Successfully developed and launched Interactive Timeline product*Named Key Account Manager for Firestone, Country Music Hall of Fame, & Mars Petcare*Named Account Manager for troubled accounts to get projects back on track and retain at-risk business*Developed the sales pitches and estimated budgets for major interactive projects, leading to more than $1.5MM in revenue from Mars Petcare, Bridgestone, and the Nashville Public Library*Perfected the user experience and user interface features for major interactive projects as well as wrote and executed quality assurance testing protocols-Creative Content Production*Formed and led a key interactive team of designers and developers through all stages of production on award-winning interactives*Ensured projects moved along efficiently by facilitating increased collaboration and breaking down longstanding silos*Produced projects encompassing a variety of technologies, including touchscreens, interactive floor projections, and augmented reality *Conducted expert interviews and brand research to produce more than 90 pages of content for Mars Petcare’s interactive exhibition, a $1MM project critical to the opening of their new headquarters*Created the story and design aesthetic for a Firestone augmented reality experience, a $250k project, and an animated, real-time Choose Your Own Adventure interactive kiosk for the Nashville Public Library, a $150k project

Nashville tech startup RecruitTalk—basically LinkedIn for high school athletes—needed a communicator, marketer and product developer.-Product Management and User Experience*Partnered with software engineers and UX designers to design, test, and launch product*Solicited and distilled target persona feedback to develop need-based features*Analyzed areas where features were being underutilized and constructed outreach programs to boost engagement*Made Account Manager for top clients and conducted new account onboarding and user testing-Sales and Brand Creation*Led sales and marketing efforts with over 50 potential clients throughout the Eastern U.S., resulting in multiple signed contracts before the digital platform was completed*Created the brand voice and planned the content agenda for all social media and content marketing, including the website blog, Twitter, Facebook, Google+, Slideshare, and Pinterest

Maryville, Tn, Us

• Directed digital designers in creating art for website.• Developed creative design and messaging for product packaging, advertisements, and press kits.• Designed custom consumer product surveys through Survey Monkey.• Worked with third party vendors to direct cohesive creative messaging in video, digital, and print.• Generated and edited copy and messaging content.• Helped manage CMS for company website.• Generated nationally released press releases.

New York, Ny, Us

At Gannett, I developed over 100 campaigns and proposals, conducted pre-sale consultation and proposal presentation and also managed execution and delivery of projects and all communications with clients.-Brand Awareness and Customer Success*Developed marketing pitch and acted as lead account manager for major clients on strategy, budget, and creative branding*Created monthly creative campaigns for auto dealership chain, managing a $700k annual budget and delivering increased YOY sales-Creative Production and Content Strategy*Led the creative team that produced multimedia and digital campaigns for clients, including print, video, radio, web, Google PPC, and reputation management efforts*Generated story-based marketing strategies and promotional initiatives for clients and provided creative direction for over 75 marketing proposals, including writing copy for radio, television, email, print, direct mail, and digital promotions

• Identified revenue-generating media channels for TGA, including YourMic and Paid Streaming Video (Audio/Video Blogs).• Developed interactive channels to enhance user engagement and drive traffic back to company website.• Analyzed highly successful Mashable.com model and developed best practices and benchmarks.

• Created “birth to expiration” property management strategy, leading to an increase in tenant satisfaction.• Designed prototype of broker-tenant matching program, resulting in the lease of 2 slow move properties.• Identified 3 new strategic retail properties to grow the Charles Hawkins brand in new geographic channels.

Oak Ridge, Tennessee, Us

• Assessed commercial viability of 6 disclosed inventions, resulting in the patenting of 33% of submitted proposals.• Designed “Submit Your Dream” marketing campaign, leading to a 34% uptick in submitted inventions. • Developed strategic market assessment for gun hatch invention, motivating Y-12 to proceed with patent process.

• Led team that developed 4 social media contests, prompting McBride to redesign her website and increase her digital presence.• Identified Kleenex and Mommy Bloggers Club as 2 new channels for expanding the Martina brand.• Created cost effective “Before & After” metric for Twitter announcement of McBride special events.

• Infused Twilight, HALO, NFL and other popular culture into grammatical tests and homework, resulting in a 4% improvement on the end of year standardized test.• Led team that designed and implemented an in-school marketing campaign to promote positive behavior, leading to a 45% drop in weekly school violations.• Created “Reassessment Now” campaign and the formation of grade level shared knowledge bases, resulting in a letter grade increase amongst 28% of Seventh Grade Language Arts students.

• Identified 3 new product channels for Serenity, resulting in publisher’s desire to launch 2 new spinoffs.• Generated and disseminated 3 press releases for Serenity and spinoff title Goofyfoot Gurl to relevant media members, leading to a 12% increase in online buzz (as measured by emails, blogger mentions, and interview requests).

Us

• Analyzed transactional data and conducted customer research to initiate my “Pick Your Time” customer service marketing campaign, leading to a 1.5 point increase in branch customer satisfaction.• Identified and developed new local marketing channels for AmSouth, resulting in over 80 new accounts.

Brad White's fast paced, joke-a-minute debut novel that many are calling "Artemis Fowl meets the Dysfunctional Avengers."Two teen afterlife rejects must stop a genius who's put Earth on the fast track to extinction…unless they kill each other first.Fourteen-year-old Mongo Warturtle—a gruff demon excommunicated from Hell—despises angels.Thirteen-year-old Cherub Skylyght—a neurotic angel on forced sabbatical from Heaven—loathes demons.But the misfit demon and obsessive compulsive seraph must form a tempestuous alliance when teen genius Bolivar Skosk and his rented ninja clan kidnap a grim reaper, placing mankind on the fast track to extinction. If Mongo restrains his petulance and Cherub pacifies her OCD, the supernatural odd couple might survive the week.For fans of: Artemis Fowl, Percy Jackson, Alex Rider, Ex Heroes, Buffy the Vampire Slayer and Angel, Mummies, Ninjas, Killer Robots, and Bad Attitudes.From reader Diane Bailey: Who knew being dead was so fun?Two kids (who can’t stand each other) are thrust together to save the world. You *think* you’ve seen this one before, but H&H isn’t at all like DC does Dawson’s Creek; it’s more like the Wonder Twins have a fight and get shoved together in an extended, extraterrestrial, evil genius-run timeout until they figure their stuff out (and save the world). The plot is too crazy and complex to describe, but suffice to say there are a LOT of twists, and it’s fun keeping track of them all. Mongo and Cherub are both completely unlikely heroes, which makes them all the more lovable, and their relationship is by turns hilarious and touching (without ever devolving into eye-rolling sentimentality). Bottom line: a romp of a read where you’ll never guess what’s coming next.

Us

• Created, director, produced, and co wrote Sportsweekly, a TV Sports magazine focused on local area sports which broadcast to over 44,000 homes• Wrote and anchored for MTTV News, which aired live 4 nights a week and reached over 44,000 homes

Masters, Business Administration

English, English, Political Science, Secondary Education