Brad Smith Email & Phone Number

Jung-Gu, Seoul, Kr

(Concurrent Role with Schwan’s Position Below) Responsible for defining and driving the strategic direction of bibigo, the company’s flagship global brand with more than $1.5 billion USD retail sales across 50+ countries. Includes global brand positioning stewardship; designing growth strategies in collaboration with country teams; managing the brand’s global innovation strategy with cross-functional partners and country teams; and supporting individual market needs through the development of global campaigns, assets and activations. Also responsible for ensuring brand consistency across markets through leadership of Global Brand Board. Additional responsibilities include global brand growth strategy for emerging brands (local and regional brands with potential for broader global expansion), and developing new brands in key growth platforms such as snacks, beverages and noodles.

Marshall, Minnesota, Us

Reporting to company Chief Marketing Officer, lead the "i-team." Our team is shaping a better tomorrow for the company and people we serve by unlocking new enterprise growth initiatives. We have full responsibility for long-range product innovation, category growth strategies, brand / product portfolio management, global platform expansion, and the company’s consumer insights function. We exist to drive our business forward and deliver IMPACT = Integrate | Maximize | Prioritize | Accelerate | Connect | Transform.

Marshall, Minnesota, Us

Prior to current role, spent four years reporting to Division President as VP Brand Marketing for the company’s retail portfolio. As the senior-most marketer in the Company’s largest division, was responsible for Consumer Brands portfolio that includes Red Baron, Freschetta, Edwards, Pagoda and more. Role includes full GM, Strategic Leadership and Marketing responsibility for $1.4 bllion retail brand portfolio. Includes ownership of Brand development/equity/positioning, budgeting/general management and portfolio P&L, product innovation and marketing communications/advertising activity. Led a team of 20+ marketers and sat on division Senior Leadership Team.

University Park, Pa, Us

The Propel Business Advisory Network members act as a resource for students, alumni, faculty, and staff of Penn State's Smeal College of Business. The PBAN is a dedicated community of business leaders and service providers supporting new venture creation, corporate innovation, small business development, and venture funding efforts.

Minneapolis, Mn, Us

The IRM brings together the expertise of the Carlson School’s marketing faculty with top marketers and market research professionals from global brands, creating thought-provoking dialogue and driving the science and practice of marketing forward. This two-way conversation provides greater context for faculty research and encourages real-world adoption of that research, leading to better business strategies and more effective public policies. The Institute’s Board of Advisors provides guidance, facilitates partnerships, and assists with national outreach and advocacy.

Plymouth, Mn, Us

Responsible for digital business strategy and online commerce channel for $440 million publicly traded retailer. Includes general management for all aspect of Web business, including P&L management, merchandising, promotion marketing, customer service, user experience and online marketing activity.

Richfield, Minnesota, Us

Responsibility for brand strategy, annual and campaign strategic planning activity to support the Best Buy brand. Includes leading the development of Best Buy brand positioning and architecture; consumer value proposition development; concept development/testing; campaign management; broadcast and digital creative strategy and production; and agency management. Reported to US CMO and President, Financial Services.Accomplishments include Brand positioning and architecture that improved preference in spite of challenging business environment and company news cycle. Two brand Holiday advertising campaigns that scored 25 points higher than industry norms for brand recall and intent. Produced award-winning Super Bowl ad. Increased Best Buy’s presence on Facebook that increased fan count from 25,000 to >1.1 million in 6 months via development and implementation of the brand’s first social media strategy and roadmap.Also responsible for leading product launch for Best Buy Simplicity, a new services business. Accomplishments include: Successful launch of program pilot in two markets that delivered >$1MM in incremental revenue at 2x average retail margin rate; digital client acquisition campaign that drove 55% of all new clients over campaign period with avg. transaction value 15% above forecast; Client experience design that delivered 95% satisfaction, 4.7 net promoter score and 35% referral rate; Program launch campaign that delivered 121% increase in Web site traffic and 275% increase in average page views.

Eden Prairie, Minnesota, Us

Full revenue responsibility for $170 million Web business (Up from $54 million in 2005). In charge of online/offline site marketing and operations activity, including digital media; customer marketing and promotions; Web site design, functionality and enhancements. Consistently deliver performance that exceeds total company growth in high-growth environment. Accomplishments include delivering year-over-year sales growth in of 73% for the company’s Web business in 2007 (78% faster growth than total company). Led shift from 22% company sales on the Web to more than 32% in two years. Additional accomplishments: Directing a 2006 re-design of web commerce storefront that delivered 43% gain to plan and added $9 million in Q4 incremental sales; Implementing a paid search marketing strategy that improved annual program performance from $4 million to more than $16 million in one year; Delivering an email strategy that has increased customer list size by 4x and email sales volume by 8x

Minneapolis, Minnesota, Us

Responsible for developing and executing corporate consumer relationship marketing strategy and all brand interactive activity. Includes directing all email marketing, Web site development , online creative strategy, advertising and promotion. Managed a staff of 10 and $45 million annual marketing and promotion budget. Frequent interaction with Division Presidents and CMO, and served on Yoplait division management team.Accomplishments include: Leading the development of an 8 million household consumer database and CRM program that delivered a 20% + volume increase on key brands and accounted for the highest marketing ROI in the company; delivering two-year increase in Interactive advertising budgets from $3 million to more than $21 million; driving a shift of 10% of the company’s offline price promotion budget online to the Web; and negotiating a media AOR relationship that delivered 15% increase in buying efficiency.

New York, Ny, Us

Account Director : McCann Relationship Marketing (formerly Zentropy Partners) 1999-2001Account leader on Zale Corp.Oversaw the successful implementation of the company’s first e-commerce store front for multiple store brands. Included client relationship management, all creative delivery, marketing strategy and technology vendor management. Interacted daily with President of dot.com store division. Senior Strategist, Interactive Marketing: Weber Shandwick 1999Served as the agency’s senior strategist on Interactive marketing and Web site development. Consulted on a range of clients across multiple industries, including Ralston Purina and Radisson Hospitality. Accout Director, Senior Acct Exec, Account Exec, Weber Shandwick 1995-1999. Supported CPG and consumer technology clients including Microsoft, MasterCard Intl.

Smeal College Of Business, Master Of Science - Strategic Management & Executive Leadership

Ba, Communiction Studies And History With A Business Minor